Will Removing My Keyword from Breadcrumb Title to Simplify UI Hurt Page SEO?
-
Working on the UI of a new site and I would like to simplify the breadcrumbs so they do not take up as much space. They will still communicate the same message to user. See example below:
- Before: Home > Widget Dealers > Tennessee > Nashville
- After: Home > Dealers > Tennessee > Nashville
The page title and/or menu item would still be "Widget Dealers". So my question is, if I remove the keyword "Widget" only from the breadcrumb could that hurt me in any way?
-
That helps a lot. Thank you!
-
Hi,
I dont think so. The most important thing is the canonical, if your canonical matches your keyword you do not have nothing to worry about. The breadcrumbs are useful for navigation but if you are using them for seo purposes, you must know that they do not need to match your exact keyword. Google is more semantic than ever.
Hope it helps.
-
The breadcrumbs take up a lot of space when site responsively sizes down for smaller devices. I do not want to hide them, so what hoping i could just simplify them down a bit.
-
if it truly is only in the breadcrumbs trail then I don't think it would hurt your rankings. But nevertheless if this really are your breadcrumbs then I think you could keep it this way. Why would you remove it?
regards
Jarno
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Nuisance visitors to non active page. What's going on?
Hi Guys, for the past several months, I get high volume of searches on a non-existing page /h/9249823.html. These searches come from all over the world from different domains and have a zero session duration. They are automatically forwarded to my home page. The source re Google Analytics is 12-reasons-for-seo.com. The full referrer is 12.reasons-for-seo.com/seo2php. Any idea what is provoking this activity? Any chance it's screwing with my legitimate search results or rankings?
White Hat / Black Hat SEO | | Lysarden0 -
Plugin to duplicate CMS pages, changing the location
Hi all, We have recently noticed a rise in local business websites using a plugin to duplicate hundreds of pages changing only the location in the h1 tag and the page description, we're pretty sure this is a black hat technique allowing them to rank for all locations (although the duplicate page content must not be doing them any favours). An example of this is http://www.essexcarrecovery.co.uk We would like to know what plugin they are using as we think there may be better ways to use this, we may be able to create original location pages faster than we do now? Also why does not seem to be too detrimental to the businesses SEO as surely this method should be damaging?
White Hat / Black Hat SEO | | birdmarketing0 -
What sources do you use to keep on top of SEO news?
I want to try building an RSS feed of SEO news... but not wanting to find myself drowning in materials As such, looking for a short list of recommendations for keeping on top of SEO developments – the impetus is that I'm still discovering changes that happened 2, 3, even 5 years ago, and I want to try and catch these things as they happen. Thinking something actually from Google may be on the list, but some of these sources are pretty on top of things! Seroundtable.com also comes to mind. But what do you use to keep informed? Thanks 🙂
White Hat / Black Hat SEO | | ntcma1 -
Can anyone explain some below SEO questions ?
Can we do link building like directory, article, press releases, classifieds, business listing, social bookmarking etc. We need to check DA, Alexa, Page Rank, cBlock IP before publishing any kind of Link but how much Max or Min. no. should be for consider any website like DA should be min 20-30-40 etc.. How can consider a natural links? Which type anchor text should be in any kind of links may be directory etc. In website interlinking we should put Exact Links or no need to put any links For.ex.my website is abc.com.au then we can put link for Website Design keywords or Should be long tail keyword. How can we do content marketing means we should post blog in internal website or need to create External Blog like BlogSpot, WordPress. In blog we should put any keyword link OR should be post without links. We can put link on no follow website. Why more website coming on Google first page but they are doing Spammy links like exact keywords links, unnatural links etc.. Thanks, Akhilesh
White Hat / Black Hat SEO | | dotlineseo0 -
Penalty removing company recommendation?
We've got a manual penalty, not sitewide, that we've been trying to remove and keep getting our reconsideration request denied. We also do not have the manpower to manually check backlinks, contact domain owners, etc anymore. Does anyone have recommendations on a company to use?
White Hat / Black Hat SEO | | CFSSEO0 -
Hit by negative SEO
I think my site got hit by a negative SEO campaign. We got nailed by the latest Google update and our traffic dropped significantly. We don't buy links, ask for links, do link exchanges, etc. Since the last update was all about spammy backlinks, I downloaded backlinks from Google Webmaster Tools just to see if there was any info in there. There are tons, hundreds, thousands of backlinks from spammy sites to us. Sites that are spammy as heck and sell backlinks on the footer. I can only assume someone went after us with a negative SEO campaign. We're the #3 site in a hot market. Is the only way to combat this to disavow all those spammy backlinks with the Google disavow tool? We also have a manual penalty on our site as well. I've asked for a reconsideration request and have heard nothing. Please advise.
White Hat / Black Hat SEO | | CFSSEO0 -
Is my SEO strategy solid moving forward (post panda update) or am I doing risky things that might hurt my sites down the road?
Hey all, WIhen I first started doing SEO, I was encouraged by several supposed experts that it was a good idea to buy links from "respectable" sources and as well make use of SEO experimentation offered on Fiverr. I did that a lot for the clients I represented not knowing if this was going to hurt. But now after the latest Google shift, I am realizing that this was stupid and thus deserving of the ranking drops I have received. In the aftermath, I want to list out here what I am doing now to try to build better and stronger rankings for my sites using white hat techniques only... Below is a list of what I'm doing. Please let me know if any of these are bad choices and I will immediately dump them. Also, If i am not including some good options, please let me know that too. I am really embarrassed and humbled by this and could use whatever help you can offer. Thanks in advance for your help... What am I doing now? *Writing quality articles for external blogs with keyword links back to sites *Taking the above articles and spinning them at SEOLINKVINE to create several articles *Writing quality articles for every site's internal blog and using keywords to link out to other sites that are on different servers - All articles are original, varied and not duplicate content. *Writing quality, relevant articles and submitting them to places like Ezine *Signing clients up for Facebook, Yelp, Twitter, etc so they have a social presence *Working to fix mistakes with onsite issues (mirror sites, duplicate page titles, etc.) *Writing quality keyword-rich unique content on each page of each site *Submitting URL listings and descriptions to directories like JoeAnt, REALS and business.com (Any other good ones that people can recommend that give good link juice?) *Doing competitive research and going after highly authoritative links that our competitors have That is about it... HELP!!! Thanks again
White Hat / Black Hat SEO | | creativeguy0 -
Need clarification on what is a landing page vs. doorway page
Hello everyone - I just became a PRO member today and wanted to say hello and ask this question... I am launching a new product, but 6 months before I created 4 different domains with landing pages to "prime" my SEO for the keywords I am trying to pursue. Now that I have launched my new product, it resides on the main domain name (let's call it "MainDomain.com"). Here's my dilemma... I want to create landing pages on each of the different domains for my PPC and optimized organic search traffic. For example, on one of the other domains (let's call it "LandingDomain1.com"), I have created a page to optimize for the keyword "event planning software" and sending my PPC traffic for "event planning software" there as well as my email campaigns. This page has original content that I have written for it (it's not duplicate content used elsewhere), but it also has navigation and links pointing to MainDomain.com, which is where we convert and collect registrations. My question is, will this activity be considered a doorway page even though I'm using it for a landing page for a particular audience? And, if it could be considered a doorway page, would I be better off moving all these optimized landing pages to my MainDomain.com and then doing a 301 redirect from those other domains to the MainDomain.com. Your input is much appreciated ... thanks.
White Hat / Black Hat SEO | | DenverDude1