Will Removing My Keyword from Breadcrumb Title to Simplify UI Hurt Page SEO?
-
Working on the UI of a new site and I would like to simplify the breadcrumbs so they do not take up as much space. They will still communicate the same message to user. See example below:
- Before: Home > Widget Dealers > Tennessee > Nashville
- After: Home > Dealers > Tennessee > Nashville
The page title and/or menu item would still be "Widget Dealers". So my question is, if I remove the keyword "Widget" only from the breadcrumb could that hurt me in any way?
-
That helps a lot. Thank you!
-
Hi,
I dont think so. The most important thing is the canonical, if your canonical matches your keyword you do not have nothing to worry about. The breadcrumbs are useful for navigation but if you are using them for seo purposes, you must know that they do not need to match your exact keyword. Google is more semantic than ever.
Hope it helps.
-
The breadcrumbs take up a lot of space when site responsively sizes down for smaller devices. I do not want to hide them, so what hoping i could just simplify them down a bit.
-
if it truly is only in the breadcrumbs trail then I don't think it would hurt your rankings. But nevertheless if this really are your breadcrumbs then I think you could keep it this way. Why would you remove it?
regards
Jarno
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Can I Safely Establish Homepage Relevancy With Internal Keyword Links?
My website has roughly 1000-2000 pages. However, our homepage is lacking relevancy as to what it is about. One way that I'd like to tackle this problem, is by updating many of our pages with internal linking. I often hear, use exact keyword links with caution, but have assumed this mainly referred to external backlinks. Would it be a disaster to set up our single most relevant keyword on about 300 pages and point it to our homepage? There are breadcrumbs on our site, but the home link uses an image (It's a picture of a house, if you're curious.) Am I better off just to change that to our most relevant keyword? I could use any advice on internal links for establishing better homepage relevancy. Thank you!
White Hat / Black Hat SEO | | osaka730 -
Doorway v Landing Pages - Whats the difference?
I suppose I have not much further information to add apart from ask apart from what is the difference? Both are highly optimized pages but that's where my knowledge ends!
White Hat / Black Hat SEO | | loudawg0 -
SEO for Career sites and sup-pages
For main job categories: We manage several career pages for several clients but the competition for the main keywords (even several long tail) is from big names like Indeed and similar job boards?
White Hat / Black Hat SEO | | rflores
What would you recommend? For job posts: Since the job posts that our clients post are short lived (80% live less than a month) would it still be incorrect to purchase backlinks? or is it always a big no Thanks for your help. And if a similar question has been asked I would appreciate if you could point me to it. I could not find one.0 -
Keyword Stuffing
I am working with a client which has amazing results on Google but his site hits every "no no" to any of the google algros. The site has duplicate content, keyword stuffing, poor content and poor UX. However the site ranks p1 on any of the keyword searches. The site has about 2000 pages all duplicated maybe 1 our 2 words changed. I am a little apprehensive to get him to remove the duplicate contents and remove the keywords stuffing if it means he drops traffic and loses page rank. I have also noticed competition to me rank higher on keywords when they've got a list of keyword and locations i.e web design windsor, web design manchester etc... etc... however they don't seem to get penalised. Is there any accurate tools to check keyword stuffing? and has anyone else experienced this and has any recommendations to tackle this?
White Hat / Black Hat SEO | | Cocoonfxmedia0 -
Advanced Outside Perspective Requested to Combat Negative SEO
**Situation: **We are a digital marketing agency that has been doing SEO for 6 years. For many years, we maintained exceptional rankings and online visibility.However, I suppose with great rankings comes great vulnerability. Last year, we became the target of a pretty aggressive and malicious negative SEO campaign from another other SEO(s) in our industry - I'm assuming they're competitors. Overnight, there were 10,000+ links built on various spam domains using the anchor text: negative marketing services poor seo butt crack kickass ... and more (see attached image) The issue we face are: Time Investment - Enormous investment of time and energy to contact each web admin for link removal. Hard to Keep Up - When we think we're getting somewhere, new links come out of the woodwork. Disavow Doesn't Work - Though we've tried to generally avoid the disavow tool, we've had to use it for a few domains. However, it's difficult to say how much effect, if any, it's had on the negative links. As you can imagine, we've seen an enormous drop in organic traffic since this all started. It's unfortunate that SEO has come to this point, but I still see a lot of value in what we do and hope that spammers don't completely ruin it for us one day. Moz Community - I come to you seeking some new insight, advice, similar experiences or anything else that may help! Are there any other agencies that have experienced the same issue? Any new ways to combat really aggressive negative SEO link building? Thanks everyone! UUPPplJ
White Hat / Black Hat SEO | | ByteLaunch0 -
Asynchronous loading of product prices bad for SEO?
We are currently looking into improving our TTFB on our ecommerce site. A huge improvement would be to asynchronously load the product prices on the product list pages. The product detail page – on which the product is ordered- will be left untouched. The idea is that all content like product data, images and other static content is sent to the browser first(first byte). The product prices depend on a set of user variables like delivery location, vat inclusive/exclusive,… etc. So they would requested via an ajax call to reduce the TTFB. My question is whether google considers this as black hat SEO or not?
White Hat / Black Hat SEO | | jef22200 -
I think competitors are trying to remove my links! Have you ever seen this?
Here is the email my sales rep received today (what can we do to combat this?): From: Jaqueline carol [mailto:jaqueline-carol@hotmail.com]
White Hat / Black Hat SEO | | pbhatt
Sent: Wednesday, September 11, 2013 12:57 AM
To:
Subject: I NEED your help - PLEASE Hi, Due to the latest GoogIe update we are working on cleaning up the links to our website . There fore we would like to kindly ask you to remove our link from your page. link details: URL: We believe that it would help both sides to rank up higher in Google and not get penalized during the future Google updates.
Please remove my link at the earliest and notify me about the same. Thank you for your cooperation. Best Regards, Jaquelinecarol1 -
Linking my pages
Hello everybody, i have a small dilemma and i am not shore what to do. I am (my company) the owner of 10 e-commerce web sites. On every site i have a link too the other 9 sites and i am using an exact keyvoerd (not the shop name).Since the web stores are big and have over a 1000 pages, this means thet all my sites have a lot off inbound links (compared with my competiton). I am woried that linking them all together could be bad from Googles point of wiev. Can this couse a problem for me, should i shange it? Regardes, Marko
White Hat / Black Hat SEO | | Spletnafuzija0