Can a Find Us Link suffice as the NAP in footer of site?
-
I understand the need for NAP in the website for citation sourcing / local ranking purposes, etc. Is it possible to use a linking anchor text such as "Find Us" that can link to the Contact Page of the site that does list the street address? Or should it link to the google places listing?
The client basically wants to "hide" the NAP, but keep the power of the local listing.
Can this be done? Any suggestions? Or an example of website that does this successfully?
-
Hi Again:)
As Donna has said, the lack of footer NAP could have a a negative SEO impact, but if this argument does not sway the customer, I would totally set it to one side and explain to the business owner that customers are entering their website on a variety of pages (not just the homepage) and having the complete contact information on every page of the site definitely increases the chances of phones ringing. Why make the customer click extra links and hunt around for a phone number or address? Give it to them right away! Making it as easy as possible for the customer should increase conversions and that is language any business owner can understand. -
Well unfortunately you will risk losing some ranking power if you decide to use just name and phone number. That's considered a partial (vs full) citation and is believed to carry less weight in Google's local ranking algorithm. (See well respected Local SEO company Whitespark's definition of the different types of citations.)
So it's a trade off - bulk vs ranking influence. The relative impact will depend largely on your competition. I guess you could always give it a try and measure results. There's no reason you couldn't just change it back if the impact is not to your liking.
-
Yes, I am saying exactly that. The NAP would be on the contact page. Then on the footer of each page they just want there name, tel #, and an anchor text. They just think the address looks to bulky for every page. I don't want to lose ranking power.
-
Good Morning!
I want to be sure I'm following what you are describing here. Are you saying that the NAP would exist on the Contact Us page but wouldn't appear elsewhere on the site, like in the footer or something along those lines? I'm not sure why you would link off your site to the Google+ Local page instead of having the NAP on the site. Google allows businesses with hidden addresses to be listed in their local product, but there may be some lessening of ranking power in these scenarios. Would you be able to provide a bit more info about what you mean by hiding the address on the website?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Best Practice for Managing a Businesses NAP with Multiple Addresses
I have a client with multiple business addresses - 3 across 3 states, from an SEO perspective what would be the best approach for displaying a NAP on the website? So far I've read that its best: to get 3 GMB account to point to 3 location pages & use a local phone number as opposed to a 1300 number. Display all 3 locations in the footer, run of site
Local Website Optimization | | jasongmcmahon1 -
SEO Company wants to rebuild site
Hello Community, I am a designer and web developer and I mostly work with squarespace. Squarespace has SEO best practices built into the platform, as well as developer modes for inserting custom code when necessary. I recently built a beautiful website for a Hail Repair Company and referred them to several companies to help them with SEO and paid search. Several of these companies have told this client that in order to do any kind of SEO, they'll need to completely rebuild the site. I've seen some of the sites these companies have built, and they are tacky, over crowded and hard to use. My client is now thinking they need to have their site rebuilt. Is there any merit to this idea? Or are these companies just using the knowledge gap to swindle people into buying more services? The current site is : https://www.denverautohailspecialists.com/ Any advice would be appreciated.
Local Website Optimization | | arzawacki2 -
Moving from html to wordpress site - 301's
Hello, I recently took control of my website from a web designer. I have been reading as much as I can regards SEO etc to make long term improvements to my site. The site was a basic 4 page website for a local cleaning company. Consisting of a homepage, services page, testimonial and contact page. The site performed reasonably given it's lack of detail or SEO but probably only because the level of competition isn't great. I am in the process of rebuilding the site in wordpress and with SEO in mind I intend to have more than 1 page regards services. I have 301'd my services.html page to my number 1 keyword term to gain any little link juice that is available. Now to my questions... Should I be doing this with the other pages? Is it worth 301'ing my contact us page? Is there anything to be gained by doing so? Again should I 301 the index.html to the new homepage? Been reading about this and the issues relating to loops etc but cannot find a definite answer regards the need? Last scenario - lets say my testimonials.html page has some link juice would it be beneficial to 301 that to 1 of my new service pages to give that a kick start as opposed to making a less important page like another testimonials page more powerful? Hope this makes sense, I am a beginner just thinking out loud. Thanks
Local Website Optimization | | sfrediktru80 -
Schema markup for a local directory listing and Web Site name
Howdy there! Two schema related questions here Schema markup for local directory We have a page that lists multiple location information on a single page as a directory type listing. Each listing has a link to another page that contains more in depth information about that location. We have seen markups using Schema Local Business markup for each location listed on the directory page. Examples: http://www.yellowpages.com/metairie-la/gold-buyers http://yellowpages.superpages.com/listings.jsp?CS=L&MCBP=true&C=plumber%2C+dallas+tx Both of these validate using the Google testing tool, but what is strange is that the yellowpages.com example puts the URL to the profile page for a given location as the "name" in the schema for the local business, superpages.com uses the actual name of the location. Other sites such as Yelp etc have no markup for a location at all on a directory type page. We want to stay with schema and leaning towards the superpages option. Any opinions on the best route to go with this? Schema markup for logo and social profiles vs website name. If you read the article for schema markup for your logo and social profiles, it recommends/shows using the @type of Organization in the schema markup https://developers.google.com/structured-data/customize/social-profiles If you then click down the left column on that page to "Show your name in search results" it recommends/shows using the @type of WebSite in the schema markup. https://developers.google.com/structured-data/site-name We want to have the markup for the logo, social profiles and website name. Do we just need to repeat the schema for the @website name in addition to what we have for @organization (two sets of markup?). Our concern is that in both we are referencing the same home page and in one case on the page we are saying we are an organization and in another a website. Does this matter? Will Google be ok with the logo and social profile markup if we use the @website designation? Thanks!
Local Website Optimization | | HeaHea0 -
What is the optimal approach for a new site that has geo-targeted content available via 2 domains?
OK, so I am helping a client with a new site build. It is a lifestyle/news publication that traditionally has focused on delivering content for one region. For ease of explanation, let's pretend the brand/domain is 'people-on-the-coast.com'. Now they are now looking to expand their reach to another region using the domain 'people-in-the-city.com'. Whilst on-the-coast is their current core business and already has some search clout, they are very keen on the city market and the in-the-city domain. They would like to be able to manage the content through one CMS (joomla) and the site will deliver articles and the logo based on the location of the user (city or coast). There will also be cases where the content is duplicated for both regions. The design/layout etc. will all remain identical. So what I am really wanting to know is the pros, cons and ultimately the best approach to handle the setup and ongoing management from an SEO (and UX) perspective. All I see is problems! Any help would be greatly appreciated! Thanks,
Local Website Optimization | | bennyt
Confused O.o0 -
Search Result Discrepancy: Keyword "Dresses" shows international sites in the search results of Google.co.in.
Hi All, What would be the reason that Google shows international websites in the first page results while there are huge local players available. Eg: Dresses - Keyword that shows results with almost all the results from International websites whereas the local big players in the same category are not shown. This is not the case for other keywords like Women dresses, Clothing, Shoes etc., Is it a bug or any particular reasons? Thanks,
Local Website Optimization | | Myntra0 -
Multilingual site making new URLs, how to preserve SEO juice?
Hello! My site currently serves content in german and english, however without having separate URLs (it depends on Accept-Language and has a submitform for changing language based on set cookies). The site appears extremely well in the search engine, with many keywords ranking at #1-10. They appear on the german and english google search, with the first one bringing the best results. It's however the english site that appears in the results. I want to change to a better approach by having subdirectories for each language, as I'm extending the site, I know how to do this but I have found -nowhere- any infos on how to preserve my search engine ranks? If I keep the english version as homepage and send german visitors to /de/, might this kill my position in the german search engine which is very important, as the new frontpage under /de/ would become more relevant and the english one maybe less? Or should I keep the german version the default one and send english visitors elsewhere? What happens with my search positions, if I have no side on the / but visitors are always send to either /en/ or /de/? Every help is greatly appreciated, as I found a lot of articles everywhere on how to make a multilingual site, but nowhere anything on how it affects current search results.
Local Website Optimization | | innovacy0 -
Where to find documentation about UX for Chinese websites?
Does anyone know useful websites, blogs, blogposts or forums about how UX is different in China? We are planning on creating a Chinese version of our ecommerce website. We are already aware of the legal and cultural differences but we still require specific information about the browsing and clicking habits of the Chinese public. Also, figures about the Chinese buying behavior would come in handy. Our webshop contains design items intended for a high-end audience.
Local Website Optimization | | jef22200