How to track the performance of my guest blog posts?
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I am doing some guest blog posting.and I want to measure how successful my effort was:
when deciding the value of the links from the article Does google take into account how many times the article is read? Because some people do not bother taking further actions (like/share/clicks) even they like it.
how do you guys check the amount of reader of those articles? I can't track this article views through analytics obviousely.
On the other hand let say the article create valuable info to the readers (many people read it) but no likes/shares/bookmarks would this still be a successful article marketing?
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Apart from the SEO benefit from the link pointing back to your site in the byline, if no one clicks through to your site, shares or comments on the article then no it's not successful.
The idea of guest blogging is to generate exposure for your brand, I generally measure success by the level of shares, comments and click-throughs.
But that's just me.
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