Blog content practices for e-commerce sites
-
What is the best practice in regards to content for e-commerce blogs on the same domain as the web-store (blog.storename.com)? What balance of content should be on the blog vs. the item & section pages or doesn't it matter?
-
By the way, fantastic information EGOL. You make it very easy to break down what sort of content is best to put on a blog post. Thumbs up for sure!
-
Reference this SEOMoz post here: Great Content for SEO - Once you find out exactly what content your customers need to have before making a purchase, then you make sure your product pages provide that on your pages. I would suggest providing the same content in possibly a different format for your blog posts, as well as any additional user-valued fluff content, and then provide the blog post with a call to action directing them to the product purchase page.
-
I would place the blog at storename.com/blog/ instead of blog.storename.com.
Why? Google seems to treat subdomains as separate websites and links that hit your blog will not empower the main site as strongly. If the blog is on the main site then all of the links that hit the blog will transfer trust, authority and linkjuice into your main website.
I recently did a 301 redirect (page-by-page) of a subdomain to a folder on the main site and my rankings are now up nicely everywhere.
I would use the blog on a retail site to review products, give product use information and provide supplemental information about what I am selling. All of these posts can be linked to your product pages to pass some power to them.
And, if you have product information, reviews, usage tips, etc. you might be able to get links from the manufacturer's blog, consumer websites and how-to-do-it sites.
The more content you can put on the blog the better - as long as it is high quality and linkworthy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank highly without much content?
Many pages on the web rank highly - even though they have no keyworded text. They might have listings, or just images. How do they achieve such high rankings? Is it just by getting lots of inbound links?
Content Development | | GayWelcome0 -
How to solve copyright content ?
My website fill of copy paste content , how can i solve this problem?
Content Development | | engmtamous0 -
Duplicate listings content
I've been listing our business on various business and wedding directories most of which require a short description of the business. I've written up a "boilerplate" description which is fairly similar to one we have on the site. If I use this content on multiple listings sites will it cause me issues with google seeing it as duplicate content and finding it difficult to decide which pages to rank?Most of these sites are supplier directories so I don't expect people to site search them for our business they are much more likely to browse categories but will it affect organic results for our actual website? Should I be writing a different piece of copy for each listing which requires a company description to avoid any issues?
Content Development | | EdoubleD
Any help is greatly appreciated!!!0 -
My Blog needs more hits
Hi I am trying to find a site which can help drive more traffic to my blog. At the moment I am only getting traffic from social media (namely twitter) but all other sources are failing me. Does anyone recommend a good site to either help with traffic or is able to ping out posts regularly. (even old ones.) my site http://www.cocoonfxmedia.co.uk/Blog
Content Development | | Cocoonfxmedia0 -
Blog setup best practices
Does SEOmoz have any "best practices" on setting a wordpress blog? Things such as essential plugins, best practices on category structure, what to do and not to do? Thank you!
Content Development | | seomozinator0 -
Outsource Content Marketing
Hi all I'm wondering whether anyone knows of any good reputable Australian companies that specialise in SEO content marketing? Looking for a company that can manage & produce quality content at scale, while being cost effective. If you've had experience dealing with them, please list the pros & cons of your experience. Thanks.
Content Development | | danng0 -
How often should content be updated
With all of Google's recent algo updates (or ranking updates, whatever they're calling it now), we've obviously been looking into changing our content strategy and shifting it from quantity to quality. How often would you say is ideal for website content updates? i.e. should we be updating once a month? Once every couple of months? This isn't a blog - just a regular services-oriented site. My take on it is that it should be as often as organically possible - and that means something different for everyone. At the same time, we want Google coming back frequently to crawl the site. Thanks!
Content Development | | eyecarepro0 -
Blog and seo
hi this is my first ever dip into the Q & a section of this website so go easy on mew please my question is , is it better to have a blog seperate fron your own site or within your website many thanks
Content Development | | Westernoriental0