Multi Company websites
-
Hello SEO community !
Hope you'll have some good advice for this project.
I'm working for a group of companies just starting its SEO experience.
Nowadays they have 10 different websites with different names and pretty much the same objectives.
So basicly,
> Would it be better to gather all website under one adress with subdomains ?
They want to display almost the same info, blogs and products.. It make dupplicate content a real pain and Social Media strategy a nightmare.
More info:
-
10 websites for 8 subsidiaries, 1 holding, 1 online shop
-
Each subisdiary has english + its proper language
-
They want regular posts and info updates (blogs, newsletters)
-
They don't have all the same name
-
They all do the same activity
-
Online shop is full a product keywords
Ideas:
-
Working on the holding website as mother ship - for branding (social media), actu (blogs), CM (videos, and more)-
-
Displaying the online shop products in all websites (xml)
-
Diplaying blog updates (no full message) via xml on all websites
-
Linking all websites to the blog, shop and holding
Tks a lot !
-
-
You mean to display just one subsidiary website regarding the default language ?
By the way does someone know any good post on the sub domain links with the main domain ?
-
Hello
Tks for your return.
But it looks difficult to get "fresh" content for 11 websites and good SM strategy for 11 brands name.
" subdomain and have the appropriate rel="alternate" hereflang= set up?" is also a good alternative, but not always possible (see below)
3°) The biggest issue is that 1 or 2 websites have very different names.
I really think about doing the following:
> Holding website can be an open gate with little info and redirections regarding your country.
> Shop will make more money, so needs more attention (main website)
**Â > Blog in sub domain of the shop**
-> But how be sure the blog posts will benefit to all websites (sounds impossible)
-> Maybe with some regular articles speaking and linking into other company websites (a specific product or news) ?
-> Sub domain will have less impact on SEO that the full shop domain
> All subsidiary websites with the same template but different languages (not just translation but re writing in the local idiom)
-> But issue is that some website deserve up to 15 countries with different languages
-> So English version has to be in every website which looks like super time consuming to rewrite pretty much the same with different words
-
One of our in-house marketers was in a similar situation about a year ago.  Here's what we can say.1) Find out as much information about the company as you can and take a look at their analytics.  Does one website drive traffic more than the others?  Is one more important to the client?  Find out what drives the revenue of the company and start there.  It might be more important to invest money and time from in the top website and trickle down...
2) Â Subdomains would probably be the best, but that's not always an option according to the client, we understand.
3) Are all of these websites different brands or just different websites? Â For example Burgers.com and Hamburgers.com. Â If they're the same site, you definitely need to change them at least cosmetically. Â Make sure that they have different call to actions, etc. Â Think of it as an A+B test and go from there. Â Be creative. Â Make one website green and one blue, and always keep in mind duplicant content. -
Why don't you go with a subdomain and have the appropriate rel="alternate" hereflang= set up?
<colgroup><col width="340"></colgroup>
-
Thanks for your help !
Actually my initial idea was to work more on the shop website as mother ship.
The holding could be another idea but SEO is less important and shop has more releavant keywords.
My concern is that some parts are really similar: activities, selling, newsletters, news.
Even with different content it's hard to work on each individual website with no close content.
On the following link http://awesomescreenshot.com/062k3no53 is my initial idea:
1 important website
Menu link to a common blog (sub domain of the shop ?)
Menu link to a common shop (sub domain of the holding ?)
The biggest deals are:
To get a smart global project
Get similar website with no dupplicate content
Get the best way to promote news, social medias for the group (1 , 111)
It's could case because I'm sure that many of us are facing the same problems.
-
As you already know, duplicated content is a real problem and you want to stay away even from content that is too similar as this can also get you a penalty.
As for how it is best to develop, you have 3 options:
- 10 x individual websites
- 1 x primary, 1 shop and 8 x Subdomains
- 1 x primary, 1 shop and 8 x Country specific folders
Where possible, I always try and opt for the first option, just simply because it really does allow you to give a larger degree of separation to country-specific websites.
But the problem, no matter which way you turn, is the same / similar content. This will get hammered by Google if it is too similar - the same goes for pages with 'thin' content that serves no real purpose.
There are so many questions with different outcomes here such as do the holding sites require the same level of SEO?
Andy
-
Hello !
Tks u for your reply. I've just updated the post
-
It might be worth fleshing out your question a little bit. Here are a couple of questions that might help get a good answer for the community.
- are the 10 websites for 10 different languages?
- if you say display almost the same info,blogs, products.. do you mean, same content but different languages?
A bit more information from you might facilitate answers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does my website builder/host have an effect on my SEO?
My SEO ranking has been suffering over the last year despite all my efforts. Do you think my website builder/host could negatively effect my SEO? I'm using something called jigsy. They seem really good in the sense that they are very responsive to requests for help, but I have found them to be limiting at times.Â
Technical SEO | | joebordersmft
I cant:
-edit H1 and H2 tags on individual pages...the same ones are plastered throughout the site as part of a "theme"
-Do any link cannonicalization, which Moz Pro is marking me with 282 critical issues for.
-and I've had numerous times I've had to search out HTML code to paste into my page because they're missing something. ...I may have just answered my question myself, but I'm wondering how much of a problem all of this might be for my SEO? I was looking at switching to something like squarespace recently but it looks like Jigsy has thought of that and doesn't have any way for me to transfer my site to another service..... ugh! site:www.joeborders.com1 -
To merge website and blog?
I was hoping to get a bit of advice if possible. Our website has a domain authority of 25. Our blog, on a separate platform has a domain authority of 73. In essence, we were wondering if we should move all the content from our blog to our website and then set up redirects? What's stopped us so far is the fear that the links from the blog, with the higher domain authority, are having a positive effect on the website, and if we were to move the content we'd lose the value of those backlinks. So I was wondering if you could possibly advise me on the matter? Any help would be much appreciated. Thanks
Technical SEO | | Stone_Junction0 -
Huge uptick in 404s on new website
I just launched a new website, and I see that the 404s shot up hugely in Google Webmaster Tools right during the launch. We went from Drupal to WordPress, but I was wondering if anyone has any thoughts on whether these 404s represent a crisis, or potentially something harmless? Â There has been no noticeable SEO downtick in terms of keywords or queries during the same period... Thanks for any thoughts. Screenshot-2015-05-19-13.58.55.png
Technical SEO | | yoursearchteam0 -
Why is my website embedded inside this Iranian one?
I just did a search for something and my own website tured up at 1, but this other wbsite turned up at 2 with what looked like my content http://sport.aliexirs.ir/ASTM-A-Plate-Grades-HIC.html. so I clicked on it and it is my website running inside a frame. so what is this all about? Do I need to worry? And what should I do?
Technical SEO | | Zippy-Bungle0 -
301 redirect + new website copy
Hi There, We are currently redeveloping our website and we're rewriting and optimising our many of our service pages. I think I may already know the answer but should we apply 301 redirects from our old services pages to the new versions? The content subject matter will be the same on the new versions, they will just be completely reworded. I would be interested to hear your views. Thanks, Stu
Technical SEO | | Stuart260 -
Website not ranking for noncompetitive terms
Hi, We've took over a website last July and no matter what we do we just can't get it ranking in Google, even for noncompetitive terms. here is the website in question: http://www.alignandsmile.co.uk Ideally the client would like to rank for Canary Wharf but that location is competitive, the site doesn't even rank for 'Dentist New Providence Wharf E14' despite it being included in the title tag on the home page and in the content throughout the website. Directories with Align and Smile's business information do rank however. I opened a case with google through Webmaster tools and they  'reviewed your site and found no manual actions by the webspam team that might affect your site's ranking in Google.' So I'm a bit stuck. The site ranks top for the keyphrase in Bing and Yahoo...we are really struggling with Google! Any help would be much appreciated. many thanks Marcus
Technical SEO | | dentaldesign0 -
Does redesigning the website effects the SEO?
What are the precautions to be taken in redesigning the website ? do it effect on link building? I am planing to re design my website, most of the Keywords are already optimized by Google, and i have given many back links to it . After redesigning my website will it get effected? Kindly answer my question
Technical SEO | | PrasanthMohanachandran0 -
Segmenting Website into XML Sitemaps
Hi all, I'm about to begin the process of chopping up a 1,000 page website into separate sitemaps. I'm going for a three tiered approach so that I can check indexation on each level for: Category, Subcategory, Product What's the easiest way to create three separate XML sitemaps for this? Thanks, Nick
Technical SEO | | NickPateman810