Seasonal keyword tracking locally?
-
I'm managing a project for a local fence contractor in Wisconsin. During Fall, his site was getting a fair amount of traffic. (We only track traffic from the State of Wisconsin and exclude office IPs.) For November, traffic tanked and keywords fell. Is there a way to check the search volume by month to see if the recent extreme cold and early snow are the culprit, (people not searching for fences), or should I be looking elsewhere for a problem?
I know I have to get more pages optimized for ideal keywords but time is extremely tight on this project. (But, that's another problem and story all of itself!)
Thanks!
-
Another thought would be to look at Google Trends. I did a quick search for fence repair in the US http://www.google.com/trends/explore#q=fence+repair&geo=US and over the last several years, winter clearly has a dip in searches. Also interesting is that the southern states have more searches than the northern states in general.
-
Yup, Linda - I just checked it and as suspected, it is decreasing.
-
I do see the Adwords data for November is up now, so you can check your keywords.
-
I agree with you 100%, Miriam, but the client is disagreeing with me. Ugh!!
-
Hi Janet,
Common sense would definitely suggest that less people are going to be looking for fence contractors in the winter in a snowy place like Wisconsin, and I would expect that the contractors are used to this seasonal flux. Your best bet here would be to look at previous years' analytics to confirm, if the website was hooked up to this in years past, but even without that data, I would bet dollars to doughnuts that this type of fluctuation is completely normal for this time of year in this industry and geography.
-
One place to look is impression data from Google Webmaster Tools? Hopefully, if you've linked GWMT to Google Analytics, you might also be able to compare to previous year(s). Are you buying keywords on AdWords? You could look at impression data there too.
-
No, I do not know when they update, sorry. (But we are only a few days into December, so they might just not have their data for November compiled quite yet.)
You could try searching a past month where you know it went from being warm to cold and snowy and see what the traffic change looked like then, just to give you a general idea.
-
Thanks Linda - I did try the Keyword Planner before I posted here but it only showed information through October. I'd like to see November. Do you have any idea how often Google updates that information?
-
You can get monthly search volume through Google Adwords Keyword Planner, where you can filter by date range. You can even compare to the previous month or the same month last year. (You have to have an Adwords account, but it doesn't cost anything to get one if you don't already have it.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A keyword my site ranks on has recently dropped from no 2 to 51+ after weeks ranking high.
Any ideas? The full SERP analysis still puts it at no 2 so I'm quite confused
Moz Pro | | _leanneford0 -
Keyword Suggestion Tool
I want to know is their any good keyword suggestion tool other than Google keyword suggestion tool and keyword planner. I need to have a list of free ones only for now.
Moz Pro | | csfarnsworth0 -
Checking multiple keywords in Rank tracking
Besides the rankings in the campaigns i want to check 100+ keywords at once in rank tracking. Is this possible and if not why? It says i can check 400 keywords a day but manually entering them is time consuming and that's exactly why i use SEOMOZ, to save time.
Moz Pro | | FindFactory1 -
How can I tell what day I added my keywords to the keyword ranking tool?
I can't tell if a keyword is newly ranking or if it just started ranking because I added it to the system. I have added keywords piecemeal over several months and I can't remember which ones I added on which date. Can anyone help me with this?
Moz Pro | | unitedairlines0 -
How do I change the update date for keywords ranking?
I need my data reports to be fresh every Monday morning. Now, the newest data dates from Thursday thx!
Moz Pro | | solarian0 -
Error on SEOMoz When Trying to Track Website. Please Advise
Hi, I'm trying to start a new campaign for a root domain, but I'm getting the "Roger found an error" and am not sure what to make of it. Error #1: "You've decided to set up a root domain campaign, but entered the subdomain path: www.siteurl.com. Don't worry, we'll switch that for you and crawl everything on the subdomain: www.siteurl.com. If you meant to set this up to only crawl pages in the root domain, click 'Go back and Change" and enter a root domain URL in step 1." Error #2: "Oops! The root domain siteurl.com redirects to a domain that is not within the specified root domain (www.siteurl.com). This will cause us to stop crawling as the first discovered page falls outside of the root domain you've defined. Please make sure you enter a root domain that resolves to a page that is under the root domain." What does this mean? Is there something I am doing wrong? The first error is what returned when I input www.siteurl.com. The second was returned when I put just siteurl.com. I didn't put up the exact URL for privacy reasons, but if you really do want to help me out, PM me and I can give you the real URL. Thanks in advance!
Moz Pro | | locallyrank0 -
Google Algorithm Update July 30, 2012 - Anyone else notice a major drop in keyword rankings
From July 30th to the 31st many of my keyword rankings in Google plumited 30 spots or more. Has anyone else notice this on their site? Does anyone have any idea for the presumed penalty? I can PM my site information if needed for further assistance. As always thank you for the assistance, and any help in this matter is greatly appreciated!
Moz Pro | | BethA1 -
Can I see search volumes against my keywords?
I love the keyword tracker tool on SEO Moz. However I can't work out how to see search volumes for each keyword. So while I know how I am ranking for each keyword.....I have to open a separate spreadsheet to see the local Google Monthly search volumes and then cross-refer the two, which is clumsy and time-consuming. Is there a way to amalgamate the two? It seems like such a major flaw that i'm sure its there, I can't work it out. Thanks all, Dan
Moz Pro | | danfk0