Dynamic websites & SEO
-
Hello Mozzers,
I would love some advise from some seasoned SEO people PLEASE.
The company I work for are replacing their static website for a new dynamic website which affectedly serves blocks of generic content based on the users activity.
Currently we rank really well, especially for local long tail terms - however I am very unsure and apprehensive as to how this new approach will affect our rankings.
Can Google index content pulled together on the "fly"?
Can anyone recommend an article, website, white paper - explaining how to limit the change to SEO?
Kind regards
Ben
-
Understood. Just post more details as you learn them, and I'll do my best to address any issues.
-
Thank you for your quick reply Laura. When I know more over the coming week I will come back to you (if you don't mind).
All I really know at this stage is of our complete change of approach - and I am super concerned we will drop off SERPs and our lead gen will be "hammered".
90% of our leads come from organic.
Thanks again.
-
Yes, Google can index dynamic content. Whether or not this will affect search performance depends on multiple factors.
- What platform is being used?
- How are URLs affected?
- Are the blocks of content creating a duplicate content issue?
- Is it possible to optimize the title tags and other on-page factors with that kind of variable content?
- Is content hidden on the page and then revealed based on user activity?
- Will you be able to set up canonical tags?
With more information, I might be able to point you in the right direction.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best structured data for my website
We have 10:branches for our agency where we are looking to attract local businesses to use our marketing services, should each landing page have structured data for ‘local business’? Any advice would be helpful
Local SEO | | Caffeine_Marketing0 -
Local SEO for a business serving multiple small cities
We have a local business that has a showroom in one city, and serve other 5 different small cities (in total 6 small cities). Search volume for the targeted keyword is very low (around 100 each plus minus) with a variety of competition levels. The product is expensive so this justifies the low search volume with a serious user intent.
Local SEO | | Nadiamo44
My question is given the low search volume for each keyword, what would be the best local SEO tactic for this. The website has a DA of 20 with competitors who has similar and higher DAs. Options I am considering: 1. Create unique pages for each location with unique content (no address available so I will have to use a city name postcode)
2. Create pages with the same content (but changing the area of service on the URL, H1 and mention the postcode and the radius of coverage twice in the content) and using a canonical tag to solve the duplicate issue.
In this scenario, I will create the main product pages with the address of the showroom, and mention the area of service covered for the other 5 cities.
3. Given that the 6 cities are part of a greater area, use the greater area to target them all. The keyword of the greater area has a lower search volume than the city keyword. This might work for keywords with low competition but not for ones with high competition levels. Not sure how well search engines will rank the keywords that include the greater area and show the pages for searches in small cities. Any advice on which option to go with or any recommendations for other solutions?0 -
How does Splitting up social media presence affect SEO?
the situation is that we manage a dealership's web maintenance to improve SEO and SERPS rank do we need to have individual social media accounts, Google business pages, twitter, youtube, foursquare, Instagram, dealer rater, cars.com accounts, etc, for each brand, even if they are at the same physical address?
Local SEO | | EOBSupport0 -
What should I write about in my blog, doing SEO for Boise, ID, USA
I'm starting the website HonestOakSEO.com It's targeting SEO in Boise, ID, USA I'm doing Ecommerce SEO, service-based SEO, informational SEO, local SEO, mainly on-site SEO, and content Analysis and Advice What should I write about in my blog? I want it to be excellent. Thanks
Local SEO | | BobGW0 -
How should i Get Max Traffic To my website
Hello Dear Moz friends, I am New to This Forum, I just Want to ask How should I get maximum traffic to My website??
Local SEO | | falguniwpi
As i Have done All The things Correct, But i am Not getting Good traffic To my website, Posted on Forums, regular facebook posting, G+, But Still i am Not Getting good visitors to my website. Please Suggest me some Good Traffic Generation Sources, Thank you0 -
Creating SEO Time Management Strategy
Hey Mozzers! Everything nowadays is automated- social media, content calendars, etc.. I am trying to get more organized with my time so that I can make sure each client is getting a fair amount of work, but this can be tough as one person managing 20 various campaigns; it leaves little time for connecting with influencers and finding those organic connections for link building. I was recently watching an old WBF 'Building a Monthly SEO Action Plan' and it missed the mark a bit on what I was hoping for. I was wanting Rand's time and what he prioritizes; reporting, link building, content refinement... What SEO time management strategy have you found useful? How do you break down your time each month/per campaign? Thanks!!!
Local SEO | | localwork0 -
Local SEO same company two different locations
I have a client who has 2 locations approx 20 miles apart. He wants to reach new customers at the second office location. He is an owner of a law firm he practices elder law, in the second location he has an attorney who practices injury law. The second location is in an area where targeting prospects for elder law could also be lucrative. We currently have two separate websites for each area of law. My question is... Would it be suggested to create another elder law website to target the potential clients in this second location. Also for the first location we have put in place a content marketing strategy that has increased revenue considerably. Basically creating content (blog posts) that resonate with the target audience. If a new website is in order can the blog post be posted here too with a canonical referencing the original website. Im thinking a slow redistribution of content on the new site. Advice here is greatly appreciated as this new market for my client could increase revenue even more.
Local SEO | | donsilvernail0 -
How to remove countries viewing my website
Hi All, I operate from the UK only. How can I exclude select countries from viewing both my organic website and Google Adwords listing. Organic Website
Local SEO | | Mark_Ch
Are the any free online services that give you a simple click + download/view script to cut & paste into a .htaccess file. Google Adwords
Ditto as above with the exception to paste the IP list into Campaign | Setting Tab | Advanced settings - IP exclusions Thanks Mark0