Dynamic websites & SEO
-
Hello Mozzers,
I would love some advise from some seasoned SEO people PLEASE.
The company I work for are replacing their static website for a new dynamic website which affectedly serves blocks of generic content based on the users activity.
Currently we rank really well, especially for local long tail terms - however I am very unsure and apprehensive as to how this new approach will affect our rankings.
Can Google index content pulled together on the "fly"?
Can anyone recommend an article, website, white paper - explaining how to limit the change to SEO?
Kind regards
Ben
-
Understood. Just post more details as you learn them, and I'll do my best to address any issues.
-
Thank you for your quick reply Laura. When I know more over the coming week I will come back to you (if you don't mind).
All I really know at this stage is of our complete change of approach - and I am super concerned we will drop off SERPs and our lead gen will be "hammered".
90% of our leads come from organic.
Thanks again.
-
Yes, Google can index dynamic content. Whether or not this will affect search performance depends on multiple factors.
- What platform is being used?
- How are URLs affected?
- Are the blocks of content creating a duplicate content issue?
- Is it possible to optimize the title tags and other on-page factors with that kind of variable content?
- Is content hidden on the page and then revealed based on user activity?
- Will you be able to set up canonical tags?
With more information, I might be able to point you in the right direction.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved GMB Local SEO question
I am trying to diagnose how one particular competitor is smoking us in local rankings. I came across a text field “Service Details' within Google My Business Services. This allows me to put in a brief description of each service we offer. My thought is that this could be a good place for keywords. That said, the descriptions are not public facing (or to the best of my knowledge) so I am reluctant to do all the work for nothing. I am wondering if anyone has filled these out and if there were any noticeable results. Any insight is appreciated
Local SEO | | jorda0910 -
Spaces between Letters and Numbers SEO question
This is a fun one - Example: Mercedes Benz is pushing to have all of there vehicle models to coincide with the world branding such as the "C300" is supposed to be "C 300" and the "E300" is supposed to be "E 300"... I have a few issues here as when I use Voice Search for "Mercedes Benz C 300" there is no way (that I know of) to add a space between the number and letter. In addition, when searching for the "C 300 for sale" Google corrects the text with "Did you mean: C300 for sale". I am seeking a way to accommodate both versions of the models WITHOUT adding the both C300 and C 300...etc. to the text on web pages. OR will Google eventually change the model names over time as Mercedes-Benz regulates the new U.S. naming convention. Tough question - any thoughts? Thank you for your help -
Local SEO | | MBS-MBA0 -
Which domain extension would benefit my SEO the most? Old vs New .com or .shoes
Having a keyword in a top domain extension like .com could benefit your SEO. Well I think it was like that.
Local SEO | | KnowHowww
So if you would sell cars and you had cars.com it could benefit. But is there something to say about the new extensions like .shoes.
Do they have the same impact or are they just not old enough? A domain like cars.com is probably registered since the beginning of the Internet so it carries more weight. I'm curious to hear your opinion on the matter. Thank you in advance,
kind regards, Eelco0 -
Opinion on stripping down homepage to two navigational links for SEO
I am in the process of restructuring a clients site who offers two niches. One is an event venue and the other is private dining. We have struggled in the past with ranking for either one since google sees restaurant and event venue as two distinct businesses. So on the homepage I would like to essentially 'divide' the site into two sections - Weddings and events, and Dining. From there people can choose which part of the website they would be directed to. (There are other things we will do as well, like up content etc. but this is the start) So my question is this - from an SEO standpoint should I do away with a menu on the home page and only have two links there and have the site hierarchy go down from there, does this give more 'juice' to the two categories? or will it hurt the site since there is no about, contact, etc page link on the home page? thanks for any opinions on this!
Local SEO | | Jenn_E0 -
Benefits of "Buffer Websites" Marketing for Real Estate Firm.
A local seo firm has approached us and mentioned that we should incorporate something called buffer websites into our SEO. I work with a Houston based real estate agency that sells single family homes. In a nut shell they suggested that we create 5-10 separate standalone websites that each have 40-50 pages of unique copy for specific targeted keywords of our choosing. The idea would by that all these websites and copy would all point back to our main website and help generate substantial traffic. This concepts seems to have been a couple years ago and now sure if we should go this route. Would we be better off just building unique copy on the main site and not focus on the 5-10 websites we would need to deal with? C
Local SEO | | RETEX0 -
SEO for a web based company with no physical presence.
Hi I only have experience working in Local SEO and now Im facing the challenge of 1 clients which is based in Australia and wants to sell in Australia (protein bars) but the company doesn't have a physical presence. What do you think would be a good strategy? Do you think I still need to create NAP citations (if so that would probably benefit the SEO for one city and leave the others with less SEO influence?). Any ideas would be greatly appreciated. Thanks Nico
Local SEO | | niclaus780 -
How many websites in Google Serps
Let say you are an electrician. You have a website in Google Serps After much deliberation you realise that the current domain name is giving the wrong signals to your potential customers. So you decide to rebrand to a new domain name. The new domain will have fresh content (no duplication). Question
Local SEO | | Mark_Ch
Can you have both instances live in Google Serps and eventually retire the current website via a 301 redirect to the new domain. Thanks Mark0