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    4. GMB Local SEO question

    Moz Q&A is closed.

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    Unsolved GMB Local SEO question

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    • jorda091
      jorda091 Banned last edited by

      I am trying to diagnose how one particular competitor is smoking us in local rankings. I came across a text field “Service Details' within Google My Business Services.

      This allows me to put in a brief description of each service we offer. My thought is that this could be a good place for keywords. That said, the descriptions are not public facing (or to the best of my knowledge) so I am reluctant to do all the work for nothing.

      I am wondering if anyone has filled these out and if there were any noticeable results.

      Any insight is appreciated

      HayleyBowyer 1 Reply Last reply Reply Quote 0
      • dhruvbhatia7
        dhruvbhatia7 last edited by

        You should fill out the service description with information that would provide value to your customers (not just local SEO keywords stuffed in there).

        However, as someone has already pointed out this may not give you a big leg up.

        Could you share your business name & website and your competitor's business name & website?

        If you'd like to triage it yourself, you can break down what your competitor is doing for various local SEO categories (GMB Optimization, Reviews, Posting of Updates, Photos, and Social Media).

        1 Reply Last reply Reply Quote 0
        • Sukhera20002
          Sukhera20002 Subscriber Banned last edited by

          https://mandptracker.com/

          1 Reply Last reply Reply Quote 0
          • sarahwalsh
            sarahwalsh last edited by

            Hi, so, yes, to improve your company's local SEO, you will need to fully fill out the Google My Business page.

            1 Reply Last reply Reply Quote 0
            • MiriamEllis
              MiriamEllis Subject Expert last edited by

              Good morning! And very good question. Definitely do add a list of your relevant services (not just a list of keywords) to the services section of your Google Business Profile. However, doing so is unlikely to impact your rank much, or that of your competitor. To find out why your competitor is smoking you, I would recommend you do a full competitive audit. Let me give you a link here with instructions of how you can do so:
              https://moz.com/local-seo-guide/assessing-demand-analyzing-markets

              Go to the section of this page near the bottom, entitled: Finally, assess the strengths of the top competitors in each market

              Follow the instructions in that section, using the free spreadsheet it contains, for comparing your business to a competitor. This should help you identify factors which are likely to be giving them higher visibility. Hope this helps!

              1 Reply Last reply Reply Quote 1
              • HayleyBowyer
                HayleyBowyer Staff @jorda091 last edited by

                Moving this over to our Local SEO category!

                1 Reply Last reply Reply Quote 0
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