Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do we keep Google from treating us as if we are a recipe site rather than a product website?
-
We sell food products that, of course, can be used in recipes. As a convenience to our customer we have made a large database of recipes available. We have far more recipes than products. My concern is that Google may start viewing us as a recipe website rather than a food product website.
My initial thought was to subdomain the recipes (recipe.domain.com) but that seems silly given that you aren't really leaving our website and the layout of the website doesn't change with the subdomain.
Currently our URL structure is...
We do rank well for our products in general searches but I want to be sure that our recipe setup isn't detrimental.
-
You can think about presenting the "related products" or the "related recipees" or the "most popular recipees" (if you have a user rating system up, so that users of the site can upvote a recipe or another) as normally blogs do with "related posts".
I would present them below the product description and below the recipe, depending on the case.
I would not hide them behind a tab, because of that alert Tim is writing about in his comment (which, if it is really so - someone should test it - could be an interesting option for hiding content that you don't want Google to consider for ranking reasons).
-
I'd include a button to say 'buy all ingredients for this recipe' and have it automatically add the ingredients to the users basket. Easy peasy user experience and you potentially get to increase the average basket value. Win win. You could also include individual buttons next to each product in the ingredients list on the recipe page (assuming it's labelled 'ingredients' and 'method'.)
I also wouldn't hid any text if you can help it - especially content that triggers a sale.
-
I read an article the other day about hidden content etc. I would recommend not doing so as Google will not necessarily count it. I would recommend having the links visible and accesible for both Google and the user.
-
I would not worry one bit. Not one bit.
Those recipes have the names of your products in them as ingredients, thus they are related. You probably link from recipe pages to product pages, that increases the relationship.
If I owned your site, I would have at the bottom of my cinnamon page a link to every recipe that uses cinnamon. On every recipe page I would have an ingredients list and beside each ingredient I would have two links... one to the page where I sell that ingredient and one to a article page that tells a lot of information about that ingredient.
In my opinion, the key to successful online retail is NOT running a retail site, but instead, running an information site that also has a store. All of my retail sites have more content pages than retail pages. Sometimes that content is perfectly related one-on-one to to retail products, sometimes it is tangentially related, and sometimes it is kinda loosely related, but all of that content brings people in and some of those people buy and some of those people engage with the adsense that I have on the content pages.
Lots of people type my domains into search engines, not because they want to buy something on my site but because they want to read something on my site. Google sees these people asking for my sites by name.
If anyone should be worried about you offering content on a product site it should be your competitors.
-
Tim, I have implemented product and recipe schema previously. So, it seems that I may have nothing to worry about on this front.
-
You're correct, we do currently link to products included in our recipes. I suppose you put me at ease though as I do not know enough about SEO to determine whether or not other-category information causes Google to interpret our sites purpose differently.
On another note, you did spark a thought. We are linking our products from the recipe page but those links are hidden behind a products tab. Can you offer insight into how beneficial it would be to not "hide" that information in terms of SEO?
-
I would think the best way to resolve this issue would be to apply schema data to the relevant products or recipes. This will then allow google to determine the correct placement for the respective items.
For recipe schema click here and
For product schema click hereAt the base of each section it demonstrates how to implement the schema correctly.
I hope these help
Edit - as per Amelia, recipies placed next to products and vice versa could lead to a better user experience due to the relevent content being easily accesible.
-
Why not use it to your advantage? E.G make all the products available in the recipes easy to buy from the recipe pages?
'Want to make this dundee cake? Buy all the ingredients here' (or similar).
You may of course already be doing this though.
I wouldn't have thought the presence of useful content to be a detriment to rankings.
Good luck!
Amelia
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
US and UK Websites of Same Business with Same Content
Hello Community, I need your help to understand, whether I can use the US website's content on my UK website or not? US Website's domain: https://www.fortresssecuritystore.com UK Website's domain: https://www.fortresssecuritystore.co.uk Both websites are having same content on all the pages, including testimonials/reviews. I am trying to gain business from Adwords and Organic SEO marketing. Thanks.
Technical SEO | | CommercePundit1 -
How does Google treat Content hidden in click-to-expand tabs?
Hi Peeps I'm working a web build project and having some debates going on with our UX and SEO department regards hidden content in click-to-expand tabs. The UX team is suggesting using these tabs is a legitimate method of making large amounts of copy more easily digestible to readers. The tabs are for FAQs ( hopefully, you can view the wireframe URL ) and the SEO team are concerned that the content in these tabs contains some core keyword phrases which may not be indexed. I am the project lead on this and honestly can't claim to be an expert on either discipline so any advice would be very welcome. Can search engines index content hidden in these tabs? Thank you in advance for any advice shared. Nicky 213985904
Technical SEO | | nickspiteri0 -
What are best options for website built with navigation drop-down menus in JavaScript, to get those menus indexed by Google?
This concerns f5.com, a large website with navigation menus that drop down when hovered over. The sub nav items (example: “DDoS Protection”) are not cached by Google and therefore do not distribute internal links properly to help those sub-pages rank well. Best option naturally is to change the nav menus from JS to CSS but barring that, is there another option? Will Schema SiteNavigationElement work as an alternate?
Technical SEO | | CarlLarson0 -
Can anyone tell me why some of the top referrers to my site are porn site?
We noticed today that 4 of the top referring sites are actually porn sites. Does anyone know what that is all about? Thanks!
Technical SEO | | thinkcreativegroup1 -
Site not ranking in Google but comes up #1 in Yahoo and Bing
Hi everyone, I've been working on SEO for this site for about 2 years and for some reason the site has just tanked in google. However it shows up #1 in yahoo and bing for the same search. http://www.nfsmn.com Phrase: "commercial foundation repair mn" If anyone can shed some light on the issue I would really appreciate it. They do have a sister-site: american-waterworks.com that may be causing issues as they link a lot of content to amww but not the other way around. Thanks Eric
Technical SEO | | reynoldsdesign0 -
Why are Google search results different if you are log'd into Google or not?
I get different results when I'm log'd into my Google account associated with my website than if I'm not. The same country is occurring. So how can I rely on the google results I'm seeing? For instance my site is page 1 with the improvements I made based on SEOMOZ if I'm log'd in. Yet I'm not on the first 25 pages if I'm not logged in.
Technical SEO | | Romana0 -
NoIndex/NoFollow pages showing up when doing a Google search using "Site:" parameter
We recently launched a beta version of our new website in a subdomain of our existing site. The existing site is www.fonts.com with the beta living at new.fonts.com. We do not want Google to crawl the new site until it's out of beta so we have added the following on all pages: However, one of our team members noticed that google is displaying results from new.fonts.com when doing an "site:new.fonts.com" search (see attached screenshot). Is it possible that Google is indexing the content despite the noindex, nofollow tags? We have double checked the syntax and it seems correct except the trailing "/". I know Google still crawls noindexed pages, however, the fact that they're showing up in search results using the site search syntax is unsettling. Any thoughts would be appreciated! DyWRP.png
Technical SEO | | ChrisRoberts-MTI0 -
Why are old versions of images still showing for my site in Google Image Search?
I have a number of images on my website with a watermark. We changed the watermark (on all of our images) in May, but when I search for my site getmecooking in Google Image Search, it still shows the old watermark (the old one is grey, the new one is orange). Is Google not updating the images its search results because they are cached in Google? Or because it is ignoring my images, having downloaded them once? Should we be giving our images a version number (at the end of the file name)? Our website cache is set to 7 days, so that's not the issue. Thanks.
Technical SEO | | Techboy0