Value of links within related articles sidebar
-
Hello,
We have recently developed a related articles shortcode which we use on our wordpress sites. It allows editors to pull in links to x 3 related articles within their article which then appear to the side.
I wondered if anyone is able to help advise about the link value of the links included within the related articles widget - i.e. will it carry the same link value as links within the copy? All I can see that's different is that the links are in an
<aside>tag - is this going to make a significance difference do you think?
Thanks for any help,
Rachel
</aside>
-
The search engines probably value these links in some way, but nobody outside of the search engines nobody knows exactly what their value might be.
In my opinion, it is essential to have these types of links on your pages. They decrease bounce rates and help engage visitors.
If you go to almost any of the most important news sites you will see links to their related content in the side bars and immediately below their articles. You will even see them within articles. They are often accompanied by interesting images, beautiful images, provocative images, all to get your attention. These content blocks can direct visitors to related content, most popular content, most shared content and serendipitous content.
Some websites even make money by displaying links to content on other website using services such as outbrain, taboola, and others.
Promoting your own content in this way is a very important thing to do. Promoting the content of others might be a good idea to make money, but it might be a better idea to promote your own instead of giving your engaged visitors to other website for a few cents.
-
It should not matter if you link directly from your content or from your related article widget. Both links should carry the same link value as long as both have the same opportunities regarding, anchor text, link title etc..
Regards,
Danne
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link value from high authority domains vs low authority domains. How big is the difference?
Hi Guys. Could you send me in the direction of some quality information on link value. i.e) How much 'link juice' do you get from high authority domains vs low authority domains. Also, I understand the Moz value for DA is logarithmic, not linear. Does this also mean that a link from a site with a really high DA would be exponentially higher value than a site with a low DA. You know....like orders of magnitude better? Cheers in advance, I love you guys 😉 Isaac.
Link Building | | isaac6630 -
Penguin Recover: Remove links vs Burry Links
The best is to do both. However with those with limited resources, would building more links with branded and naked URL anchor links be a better solution than painstakingly asking every webmaster to remove links.
Link Building | | reprisemedia10 -
Changing links
Hi guys i wanted you views on changing the anchor text of links. I have quality links coming in but with year terms such as 2012 in there, if i want to change them all to 2013 for example would it be badly seen by Google? I cant say i feel comfortable about doing it but they are my links and are related to our products. Any advice much appreciated.
Link Building | | pauledwards0 -
Which link should I use for link building?
I have an article which have high rank on Google. But recent, I use mod rewrite url so this article have new url. old: mywebsite.com/c1/p-1 new: mywebsite.com/c-e/p-1 Now, google is indexing old url. I want to ask when I build linking to my site, which link should I use for link building? I should build linking for new url or old url. Thanks
Link Building | | sonzin13040 -
Link Churn - where have all my links gone?
I am sure most of you have asked yourself the question I'm asking right now.. Where have all my links gone? I am starting to get twitchy now. I would estimate we have lost around 60% of our links in the past 3 weeks. Does anyone have any comeback stories? Feel like I am back to the start again. I have made a number of changes on the site not least removing a reciprical link page.. that had over 200 links on it but from reading one of Rand's tweets is it true that linking out could be good again?
Link Building | | robertrRSwalters0 -
Link Directory
I am not an SEO expert by any means, just trying to improve the ranking of my own personal real estate site. Are directory links good for backlinks, or are they a waster of time?
Link Building | | CalgaryRealtor390 -
Internal linking
I 'am using a seo component (sh404sef) for a joomla website, for the time being, any internal linking is organized. I've been said the sitelinkx is not advised (a component dedicated to build internal links) with sh404sef... How could i manage to set it up fastly ? Tks a lot..
Link Building | | mozllo0