Best Way to Promote Other Authors SEO?

[David-Kley]

Wanted to get the communities feedback on this.

WDAC is designing a new section of our site. This new section is aimed at helping small businesses that want to get SEO help, but are not in a position financially/do not want to pay an agency for help. The page can be viewed here: http://www.webdesignandcompany.com/expert-seo-tips

The page is called "Expert SEO Tips" and we are going to promote other authors content that focuses on high quality articles around SEO tactics, methods, tips, tricks, etc. There are a few articles listed on the page based around what we have shared in the past, but you can see that the page/section is still in its infancy and may change to a new layout/design in the near future. The section will summarize the article we are linking to , and provide a link to the authors Twitter/G+ profile, depending upon what they have setup.

We have reached out to a few places in the Google+ communities asking for articles and submissions, but have had little success. Strange due to the fact that we are providing outgoing links without requesting one back...hmmm. Anyway, what do any of you think would be the best way to get people to respond?

Also, does anyone see any issues with adding this type of content to our site using followed links, specifically since we are linking out to relevant articles related to our own services? Does anyone see any potential pitfalls? Does anyone have any articles they think would be a great addition or provide help to business owners? All input and insight is appreciated! Looking forward to hearing your input.

[EGOL]

What you have produced has a fantastic appearance.  What isn't obvious to me when I land on this page are....

**1) Who Should Care?  **

Tell visitors who will constitute your audience? ...who should read your stuff?   is it experienced SEO, small biz owner, somebody new to SEO who wants to know what an experienced person like you thinks they should know about and what they should be reading.

If you intend to use this page as a way to keep clients and potential clients up-to-date with changes in search and internet marketing (or whatever subject) then stating that very clearly at the top - even as the big bold text at the top of the page, then I think you would get a better following.

2) Your commitment and a way to subscribe.

The people who visit my page have the opportunity to sign up to receive it by email or rss feed through FeedBurner.   I have a very obvious announcement there... GET OUR UPDATES FIVE TIMES PER WEEK.  That's my commitment.  They can see each daily post has a date at the top and six to ten entries and maybe a video.   They see I am running an active daily service.

Over ten years I have accumulated thousands of subscribers because they know I am going to feed them the news. About 1/2 subscribe by RSS and about 1/2 by email.  When I mention an article in my news the website with the content can get hundreds to a thousand visitors immediately.  It is a great way to launch my own content.

**3) Who you are gonna be. **

In the blurb that you use with each entry you can step into a pulpit and show your voice.  You can give  guidance.  "Every small biz person competing for organic traffic should read this."...... "Remarketing is a way to give repeated calls to action for the folks who have visited your website.".....  "Don't make this mistake on your blog".... etc.     "Lots of people are doing this but it sets off my BS meter"

You can be the guy to recommend, diss, endorse, suggest.  If you assume that role, I think that it might help build a following.

[David-Kley]

Egol,

Glad that you decided to comment, as I value your experience. I have followed you on MOZ and your posts are always full in knowledge.

The page (or however the final design turns out to be) is in place for a variety of reasons. In a way we are helping people that want to optimize their site to find valuable information all in one place. Once we have enough articles, we are going to place them in specific categories such as Local SEO, Content marketing, On Page SEO, etc etc.

We post blogs, but not that often as we are busy pretty much non-stop. So we thought of making this page to help other authors of SEO articles get some exposure, while giving people interested in SEO a hub for the best SEO articles from around the web. I think there is a mutual benefit as they get a link to their published article and social profile, and our site is linking to a relevant topic related to the services that we provide.

If you can think of a way to implement this better, or have some articles of your own that we can highlight, I would appreciate the advice. Also looking for a way to promote the fact that we are doing this for people, as we have not had much success so far. Hard to tell if people do not trust what we are doing, or what the issue is. It's almost like everyone is scared of back links from a website they are not familiar with.

[EGOL]

I publish an "industry news" that links out to six to ten pieces of content on other websites several times per week.  I have been doing this for about ten years and the service has accumulated a lot of followers by email, RSS and direct visits to my site.

At first I composed lots of unique text for each entry with a great image, then I dropped down to a sentence or two and a thumbnail, now I just use link text like you see on the major news sites.  People still want it.  It now takes me minutes per day instead of hours.  The followers seem to value the recommendations highly and the work that I was putting into it was not a factor.

So, what are you offering.  Are you offering recommended guidance from an experienced person?  Or are you offering a pretty page that does the same thing?  If I would have started out with a list of links, I might not have gotten traction, but now that the traction is there I the pretty stuff seems to be superfluous.

[David-Kley]

Thank you for your comment, and your kind words.

Yes, this links to an article that the author has already listed on their site. Addressing the duplication, we never list the full article. If you look at the existing format, we only quote a few words (usually the best statement) from the article. The rest of the surrounding text explains what the article is about rather than duplicating their content. We dont want to risk hurting any site that we link to, or damage our own ranking by having this in place.

[EcommerceSite]

Is this content that the author has already posted on their site? If that is the case I would be worried about duplicate content. If it is not it looks like guest posting and Google has recently said they aren't a big fan of that. Those would be my two big concerns.

If your are looking at helping true beginners I think some of this might be too advanced. Your first article "The Un-Checkbox Approach to Content Marketing" might be too advanced. I would try to point them to something like the Moz beginners guide.

Great website design btw