How Effective Are Links Between The Same Company's Websites With Different Domain Extensions?
-
Morning!
The main competitor of an eCommerce site I'm working on has a total of 31 sites for 31 different countries. Each one of these sites has a different domain extension (.com, .co.uk, .fr, .it etc.), and every single one of these sites' pages links to all the other homepages through a dropdown menu on the navigation bar.
When I pop the .co.uk URL (our main competitor) into Open Site Explorer, I'm advised they have a 45,079 links from 475 domains. If I look at 'just discovered' links, most are from their own sites - I guess MOZ picks these up every time a new page is created.
Now, these guys are huge in the UK. They rank in the top 10 for pretty much every single search term and, to put it into some kind of perspective, their Search Metrics score is 33,000 compared to our measly 160!
Don't get me wrong, they do get some decent links from authoritative sites, but it seem most of their links are from their own sites. How does Google view these? Does my competitor have these thousands of 'internal' backlinks to thank for their current position?
I've just checked their .kr URL and this has 12.5 million(!) links from just 450 domains. Do every single one of these links pass equity? Or does Google just look at one from each domain?
Thanks,
Lewis
-
Theoretically this is not a good strategy because the value of these links are minimal compared to links to domains hosted on other servers in different places. There is no technical penalty for this unless you are over abusing the quantity of links, but, the value of the links is extremely low.
-
Hello. One of my competitors does the same thing. Not different domain extentions like yours but just .com but a domain for each of their representatives that the navigational bar points to their main site. The registeration shows they own all these 100 sites but their main sites gets all the backlinks. So yes it works for them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google isn't recognizing links to my site. help
I recently changed my domain name and i see on moz that NOTHING is linking to my current domain (even though I have changed all of my links to go to my current domain name). My domain authority remains higher with my old domain name. I do have my old domain linking to my current site. Should I worry about this? How can i get google to recognize the link changes?
Link Building | | milesnixon0 -
When buying used domains, how do i see the links pointing to that domain? OSE not showing links
when buying used domains, how do i see the links pointing to that domain? Sometimes the open site explorer doesn't show any links to the domain, especially if the domain is parked. Obviously a domain for sale with 1000 domains linking to it has lots of SEO Value right? Thanks mozzers!
Link Building | | Ron100 -
Most effective method for link building?
From your experience, what have you found to be the most effective method for link building? It's starting to look like the only way to receive good links is by writing great content or offering great services and allowing the links to come in naturally (which is obviously the most important thing anway), but are there still any effective methods of getting valuable links through link building, apart from having personal connections and relationships with site owners?
Link Building | | eli.boda0 -
Best way of starting link building to a new website?
I am doing SEO for a security keyholding company and would like to build up some quality links from related and high PR sites. Submitting profiles to directories is incredibly time consuming. I am thinking of outsourcing a link building campaign to a link building company, but know Google advises against this. Does anyone recommend a cost effective and ethical link building service out there? Or are there any link building techniques to use that will help me out? What I want to be sure of is that a link building campaign won’t get my websites penalised in search engines and the links are from quality and related websites. Many thanks in advance
Link Building | | AlexBarnes0 -
Link building from keyword domains
Hi all, I am currently working on link building to our site http://www.betxpert.com which has a number of keywords I am targeting. I have become aware that domains with the keywords are available. We (in Danish) target the phrase "ekpert tips" and the domain www.eksperttips.dk is available. Would it be a good thing for us, to register this domain and do one of the following things: a) DNS forward traffic to our main site b) Build a small blog with minor content and linking to the main site with text links with the tekst "ekspert tips"? c) Simply do nothing, save the money and spend it otherwise... Hope someone can give me a sound advice. Best regards, Rasmus
Link Building | | rasmusbang0 -
Where do I find the best link building company?
Hi there, I'm trying to find an ethical, honest, link building company. We don't want links on shady forums, or comment spam, or any of that black hat nastyness!. I want links, on proper sites, and I'm prepared to pay for them accordingly. We're also more than happy to write/have written/ quality content that can be linked to. (We already pump out about 15 x 400+ word, optimised blogs weeks) We spend hours on the various social media sites also. So I think the only thing we're really missing now, is decent backlinks and possibly some more long tail keywords... Over to you guys. Paul.
Link Building | | warcom0 -
Should I Just Copy A Competitor's Backlinks?
Forgive the newbie question, but now that I have found SeoMoz and OpenSiteExplorer, should I just piggy back on my competitors backlinks? What would be the downside? By way of explanation, I've never had the need to explore SEO before. Our site, Widgets.com has always ranked highly for all Widgets keywords because we have the keyword in our domain and our site has been around since 1998. But out of the blue this summer, a site, let's call them WidgetsCircus.com suddenly began outranking us on widgets keywords, and pretty much every keyword we can imagine in our little widget universe. Now that I have run OpenSiteExplorer, I can see how they've done it. They've pretty much spent the last year commenting on blog posts all over the place, editing wiki pages, etc., and built thousands of links for all these widget keywords. So, I'm wondering: why shouldn't I just go down the list of links and do exactly what they've done? Where they commented on a blog, why don't I just comment right along side them. Obviously, this has worked for them! Wouldn't it work for us too? Or is that too simple?
Link Building | | brianmcc0 -
Link from an app to a website?
I know someone with a phone app who would like to link to my website from the app. Would there be any SEO benefit to this at all, or would the only benefit be the traffic?
Link Building | | mascotmike0