Page Authority vs Domain Authority for Inbound Links
-
When executed correctly, earning links from high authority sites that are relevant to my website's industry are still valuable correct? So I want to know what is more valuable to my site and influencing the ranking of my site? Is it better to gain links that have a high page authority or domain authority? What is more valuable to my site and influencing its ranking?
-
On a given website, it is better to get links from the higher PA pages (all of the pages will have the same DA).
So a homepage link for example (which will usually have a higher PA than other pages on the site) will be better than a link from a deep, newly created page (which is likely have a low PA).
-
Hi there!
Not to sound flippant, but the answer is "both." Keep in mind that Domain Authority and Page Authority actually look at the same metrics. The difference is that Page Authority only looks at the link profile of a particular page, and Domain Authority looks at the link profile of the entire domain. Either/both will tell you whether a given page/domain is likely to be considered legitimate and trustworthy.
If you haven't, I'd recommend reading the Beginner's Guide to Link Building to get a solid understanding of what to look for.
-
I would focus on all links that are related to your website. Generally pages with high domain authority carry a high page authority. As long as they're not spammy, it's helping you.
Try to create content that will get people to link to you without even hunting them down!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Are links from staff profile pages no longer good for SEO?
Hey there, We run a small site that lists lawyers and we have an opportunity to ask the lawyers to display a 'badge' on their own website's staff page, linked back to the page on our site that they are listed on. Initially I thought this would be good link building (i.e. the lawyer's own staff/profile pages on their website linking to our site where they are listed = a highly relevant link). I was less concerned about the authority of the law firm's sites, though these will range from sometimes low-ish to medium. I just assumed that Google would see the value in the lawyer wanting to link to our site where they are listed. However, our SEO has said that these days Google doesn't give much/any value to these types of links from individual staff pages. His advice was to try and get the badge added to one of their service pages (or their About page) which will be unlikely as the badge is person-specific. I thought I'd ask if this was everyone else's experience regarding Google not valuing links from individual staff pages? Thanks for you help 🙂
Link Building | | Andy-H0 -
Does domain authority to pass between countries?
When building dofollow links if the two websites are in different countries is the main authority still passed from the linking site to the destination?
Link Building | | seoman100 -
External Linking for ROOT DOMAIN METRICS
Is there a way, we can find out External Equity-Passing Links for Root Domain Metrics for a particular website. I am unable to find that out and need it for competitive analysis. Please let me know if someone knows the solution.
Link Building | | sidjain4you0 -
Does the number of people who click on a link to your site from another domain influence your domain authority?
Say you have a link to your site on the BBC, is it the fact that you're being linked to from a domain of very high authority that boost your own domain authority or is it dependent on how many people actually click on your link from that site? Any insights much appreciated!
Link Building | | loco20 -
Build links to home page or internal to rank internal pages?
I understand that naturally people link to the home page and internal pages - probably the home page more often than not. In order to build a natural looking link profile I also understand that I need a variety of anchor text, brand and url links. Should I be building links mainly to the home page with only a few to internal pages? Ultimately I want my internal pages to rank for specific terms so in my head it makes sense to concentrate my link building effort to internal pages but that would seem unnatural to google I'm sure. For arguments sake if I only built links to the home page with a mix of the anchor texts described above would these internal pages rank eventually anyway as 'link juice' flows throughout the site? Or is it an absolute must to build some links to internal pages. Could a page rank for a keyword without having any links to the site with the keyword anchor text (simply url links) based on the page title/content? Also what is a good ratio of home page to internal links? I would assume around 10:1? A lot of questions I know but I'm confused as to what will be the best strategy.
Link Building | | SamCUK0 -
How do I best leverage second EMD domain with same keyword as an important page on my other site?
(Fictional domain names and keywords follow) Let's say I have an Adense site called Diets.com And on that site I've got 10 pages for the ten most popular diets, and each of those pages is optimized for the diet name. Let's imagine one of these pages is called, "The low-carb diet." Then I went out and purchased the domain name LowCarbDiet.com. How do I best use this new domain name? My options seem to be: 1. Build an adsense site on LowCarbDiet.com. But isn't it a problem when the the same owner of LowCardDiet.com and Diets.com are trying to rank for the same keyword? The new site would be trying to rank for "low carb diet" and so would the appropriate page on Diets.com. I think Google doesn't like this. True? 2. Make a one-page introductory informational site with no ads on the new LowCarbDiet.com. Have a prominent link from that site to the appropriate page on Diets.com for the reader to get "further information." This link with the proper anchor text should help boost the page in Diets.com in the SERPs. IF Google doesn't dislike that. SO...is one idea better than the other? Are neither a good idea? Is there a better way to utilize this new domain? It's important because this second domain name's keyword is about to get a huge amount of search traffic. The new, parked domain name is currently registered in the same name as the existing site's name. I could change the registration or privacy it, but I assume Google maintains records of all past registered owners, and if so, I can't really hide ownership.
Link Building | | bizzer0 -
How to Earn Links to Boring Pages on Your Site
We do great in earning links to our homepage, articles, linkbait, and resource pages but we get few links to our product pages which are honestly pretty boring. Do you have any advice for increasing links to these important "money" pages? (we are trying to add useful content to make them less boring and unremarkable)
Link Building | | ProjectLabs0 -
Back links from more then one page from one domain
howdy SEO peeps, quick question. If i get a back link from two different pages from one domain, and both pages have different PR values. does google take both into its value PR or does google only take one of the links as PR juice to your site. thanks guys
Link Building | | david3050