Are Links/Resources pages considered spam?
-
I'm dabbling with link building in a non link-happy industry, traffic safety (IE Traffic cones, barricades, safety vests, etc...). We currently are doing #RCS in terms of giveaways for college students as well as discounts in a wider EDU Outreach campaign as well as legitimate guest posting.
I have started to use Link Prospector, and got a list of links/resources pages that we can get info from. I found some great links through here, including ways to get links from higher-profile .gov domains, but was wondering if it is worth it to go after the high(er) quality links/resources pages. By higher quality, I usually set a floor of a DA 25-30 and have a limited amount of external links per page. These would be for branded keywords (IE the company name/domain) and not exact match anchor text.
I'd really like to see how other SEOs feel about this.
Thanks
Zachary Russell
President, ProTech Internet Group
-
_Ok, here I am assuming that you are sending mails to high quality sites with the hope of getting your website listed legitimately there and you hope that this initiative will drive some traffic and add credibility to your brand. I do not take it a worrying trend because you are not spamming the web with exact matched anchor text or trolling gov sites with comment spams. However, if the Gov sites are asking to return the favor in exchange of some kind of link back, in that case, it could be something to worry about. Now, if you are still worried, you can simply use rel nofollow tag against the link. _
-
Links/Resources pages can be, under the right circumstance, a great place to be linked from.
Now this is dependent on a number of factors. A website that has a resource page that contains links only from within their niche/area of expertise, on a website that you can be sure has not built dodgy links itself, then there should be no harm in having a link there. Even if the page has a lot of outbound links, if it's a reputable website then your link will still be worth something, although might be diluted due to the other links.
Of course, a site that has one link pointing to pet supplies and another linking to viagra on the same page is going to raise suspicion. Similarly, if the resource page sits on an authoritative domain but the PA score is nil or very low, then it may not be worth pursuing. That's why I'd also approach the issue from an issue of branding. I'd think to myself "Would a link to my website from this website come across as authoritative to the user?" That is to say, if someone was on a user journey to buy car parts in michigan, and on the government resource page a link to your car parts website is there, that's going to be a ringing endorsement for your website in both the eyes of the user and a Googlebot.
In many ways, you could approach links/resource pages like web directories. If you have the opportunity to get a link from an authoritative one on a solid website, I can't see it doing much harm.
-
I think you've answered your own question in a way. Link pages come in a variety of formats. Most universities / government / non-profit websites have link or resource pages. If you can get a legitimate backlink from those properties then you're doing it right!
If on the other hand you're targeting "resource / link" pages that are obviously trading links in an attempt to funnel pagerank or manipulate serps then steer clear.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How vital is it to get rid of spam links?
We have about 40, between 1-4 flags. Do you see this as a problem? We looked at the disavow feature, but it seems you need to be cautious about using it. Please advise. Thanks!
Link Building | | churchwebsites1 -
Disavow links from legit sites but have spammy link profiles?
I'm currently doing a backlink audit for our site with a LOT of backlinks. Some of the linking sites are legitimate business websites in our industry who have linked to us for a totally legitimate reason (we have good content!). However, these businesses themselves have a spammy backlink profile—that is, the only sites linking to that site are obvious link farm sites. Here is an illustration: spammyseolinks.com; payforseo.xyz; blackhat.ru ==all link to==> legitbusiness.com ==links to==> mysite.com Should I disavow this backlink? I guess it's not really giving me much SEO worth since it surely been branded a spammy junk domain, but then again, it's a real website that we've earned a link from because we're doing stuff the right way. Is it hurting or helping me?
Link Building | | THandorf0 -
Which is better - A) links from multiple IP addresses, or B) Links with more associated social signals?
If you had to choose: A) 100 links contained in posts on 100 PR2* blogs, all on separate IP addresses, where none of the posts had associated social signals, or B) 100 links contained in posts within a single PR2* blog (single IP address), where each of the posts had 20 associated social signals, Which would you choose to increase your SERP performance? *I chose PR2 so that PageRank would not be a factor in the decision.
Link Building | | JohnScottDixon0 -
Do people think it is worth setting up a twylah.com page? Does it have value in adding link juice and content from our tweets?
I have seen the site www.twylah.com which produces a permanent page of your tweets for your fans or search engines to see. Has anyone experimented with this, and does it provide benefits, or is it just another distraction I should stear clear off. Any advice, thoughts or discussion appreciated.
Link Building | | Tizzet0 -
Site-wide/Blogroll Anchor Text Linking
I have some blogs that I own with 10,000+ indexed pages of content. I have wondered for sometime if adding anchor text links for my clients on relevant blogs would be helpful or harmful. I realize that having an anchor text link on ONE article page in context is better than 10,000 anchor text links on my blog roll or footer, but I have been reluctant to use this strategy due to the bad press site wide and blogroll links have gotten, What has been YOUR experience with this method?
Link Building | | TheGrid0 -
Why does my website have 2,000+ links, but only 16 linking root domains?
Why does my website have 2,000+ links, but only 16 linking root domains?
Link Building | | thestudio40 -
How Do You Link Build For Clients That Have Static Pages & No Resources For Social Media?
Hey, I have recently come across a client that wants link building services. It's a lead generating 'side business' that has no physical address (nor do they want one associated) They will 5 or 6 static pages They have no resources to spare for social media activity What would you do in this situation? Thanks.
Link Building | | LukeyJamo0 -
New ways to get links (excluding on site link bait)?
Fellow SEOs, I’m looking for a new way to reach out to bloggers and site owners for links. There are quite a few link bait techniques to lure bloggers thanks to = amazing content, infographics,...but there are not so many articles on ways to contact bloggers/webmasters and ask for links... We all know that contacting site owners directly and politely asking then to place a link on their home page is as useful as a comb in Bruce willis’s hand. Link exchange is as dead as the Dodo and business partner links are usefull and easier to get but opportunities are often limited. I have been organizing contests for bloggers recently and it has been quite successful up to now, but I always like to have a spare trick up my sleeve. So if any of you have a decent method to reach out to bloggers/webmaster and get decent links please let me know, I will be forever thankful ; ) Cheers
Link Building | | ref.price0