Will building up the page rank of a page you have a inbound link bring any benefit?

[therealmarkhall]

Right then here we go

You have a link in an article on a well known national newspaper site that points at your website. Is there any benefit of linking to the newspaper article in order to build up the PR of the article page and therefore passing over some link "juice"?

Sub questions

1. Would it be more beneficial simply to gain links to your main website?

2. What are the chances of the article going into the archives and then at some stage being deleted?

3. If the article link points to a domain, which then forwards to a another domain will this pass on any "juice"?

4. If the article points to a domain that then 301's to another domain will this pass on any "juice"?

5. Does Google simply register the link and "juice" on the first pass or will it revisit and upgrade the "juice"?

6. What are the negatives?

7. What are the positives?

[therealmarkhall]

Do you know of any resource that will support this

As the linking page changes over time (# and authority of links to the page, outbound links on the page), the amount of "link juice" it passes will change also.

I have read reaserch on google only passing the anchor text once , so even if you change it wont. But nothing on the passing of "link juice" over time

[MaryAnneG]

#1 - Agree with Gary in that your time would be better spent getting links to your own site.

#2 - The article will at some point be archived - take advantage of the current popularity.  I would make sure I was giving the influx of visitors every opportunity to further engage with my site - subscribe, become FB or twitter followers, etc.

#5 - As the linking page changes over time (# and authority of links to the page, outbound links on the page), the amount of "link juice" it passes will change also.

[therealmarkhall]

Cheers, pretty much on the sames lines as my thoughts - might do some good, but better of building direct links.

Would like to know more about sub question 5 ! My dective work begins.

[perfectweb]

I can't answer all of the questions, but I can help you out with some of them:

1. Given that it's  national newspaper, the PR of the site should be fairly high, and this should flow through to the article page. Building up the links to the article page seems like a lot of effort that could be better spent getting more quality links to your site, but i can see that this could have some benefit.

2. The article will certainly end up in the archive. it is unlikely, hwoever, that it will be deleted. Think of it from the newspapers perspective for a second. What benefit would it bring THEM to delete the article? None. These types of sites want great quality content that receives inbound links - deleting pages that could potentially have inbound links would be a terrible SEO strategy.

3. Only if it redirects and forwards properly (see next question)

4. Yes, but you will lose some of the link "juice"

5. I'm not sure on this one. I would like to think this an evolving process, but I don't have any facts to back this up.

6. Seems like it could be a lot of effort if you were to do this for every article you get published that links back to your site. You will only be boosting the PR of the site hsoting your article, only a small proportion of this will eventually get back to your site. You could spend this time and effort getting quality links to your site.

7. You will receive some link juice. You may find conversions are higher after people have read the news article.