Link building for rankings VS Link building for relationships
-
A Big Shout To Everyone -- Good Morning and What's Up
As I read today through seomoz professional guide to link building and the section why link building matters and in addition to this a newsletter I received today that changed my whole thinking towards link building for rankings vs for relationships. It is already happening on social networks if you are active there, but what about on your website.
What are your thoughts on the following ?
Google's job is provide the most relevant results to surfers online, and looking the link profile of a site & the page itself is the key to determining which page to serve on plate to the surfers link query !
Webmasters Site Objective:
I think that we as webmasters have to ask ourselves what do we want to achieve with link building. To get quick traffic or build slow authority links, high rankings, lead generation, sales & other things here I may be missing etccccOther Objective Networking & Relationship Building Alliances :
What I discovered today is that building links for 1st page rankings are great and will provide me with steady traffic, but not all of it is targeted traffic, but what else can I do to bring targeted traffic and at the same time try to build alliances with other related non competing business owners online.
The idea... is to apply old school networking / relationship building alliances to get targeted traffic to my site that can actually benefit from my services.
How Do We Achieve This
I become a editor for approving resource links for me site, only the best will be placed on my site as a resource. Build a valuable tightly themed categorized resource section with related non competing resources that can help my sites visitors find what they are looking for, send visitors to non competing resources that may purchase their services which helps me build a relationship with them, and may can with rankings as well, provided I am selective with my qualification process.
Questions & Concerns Below :
- What should I be thinking about when creating a resource categorized links page
- How many outgoing do follow links should I allow from this links partner page
- How will this links resource page affect my own SE 1st Page Rankings and is it worth it based on getting targeted traffic
- Any pros / cons I may be missing here
-
Hi Jordan...
Ok...Jordan thanks for your feedback and making a great suggestion. I will now give some thought to this further and see how I can use this suggestion as well.
However, I am probably not using the right name for this page, probably Resource Page is a much better word since this is what I actually provide since it is not just a worthless links page, it is actually a valuable resource page that I take out time to sort and sift through the junk from the gold nuggets.
Now google's objective is provide the best possible relevant results and this is why they are the best and I can help them do that then I am actually helping them provide their users a better experience and better relevant results.
And if I set up a highly tight niche resource page, with well defined categories for easy navigation and discovery of resources my audience are actually looking for or may be interested in, I just helped google provide better relevant results for the surfer and my visitor to my site.
He may leave my site, but I was the one that helped him or her find what they were looking for due to a highly tight category sections I have created for my audience.
Now keep in mind that I am also trying to network and create a business alliance with other business owners by what I am doing, it is not just about links and ranking for me with the resource page, if I did my job right and selected the right resource link I should get some targeted traffic from them as well as they will do from me.
My mistake naming it Link Partners page -- newbie at work here So now that I have clarified what the name of the page should be, and how it should be structured into a tight categorized resource page should this not help me with that networking aspect but also with the search engines since I am providing relevant content links that the visitor is actually looking for or may be interested in.
My response to you question:
However, think to yourself -- when is the last time you found someones "link exchange" page and read all the way down it and clicked on a link which was just what you wanted. It hasn't happened very much for me.
Was the resource page well tightly categorized and limited only to maybe 50 or tops 100 links not just all rolling down the page but with actual categories - do you think that would have got some one to click on a specific category instead and roll down maybe 10 to 20 specific links they are interested since they clicked a specific category !
Now could that badge idea still be used with what I want to do ....build a highly tight niche specific category resource section...;>) Giving some thought to this idea and how this idea can be used with what I am trying to achieve...hummm....:>)
What I am nervous about at times is whether google will look at my highly tight well categorized resource section as simply a link exchange and penalize me for it, I do not believe so since I did my job to select good related categorized resources for my visitors at the same time I have also applied networking principles via my resource page.
-
I think you were on to something in the first part of your discussion. Especially when you were talking about :
Google's job is provide the most relevant results to surfers online, and looking the link profile of a site & the page itself is the key to determining which page to serve on plate to the surfers link query !
However, think to yourself -- when is the last time you found someones "link exchange" page and read all the way down it and clicked on a link which was just what you wanted. It hasn't happened very much for me.
You would be better off creating "sections" somewhere on your site for partners and doing something different than a list of links (curated or not).
You could create a sidebar that says something like "Approved website designers" and add a few of their logos as links to their site and potentially ask that they do the same.
This kind of gets into the "badge" strategy that a lot of SEOs employ for link bait.
I think you're somewhat on the right track, but going down the "link partners" path isn't the right way to go in my opinion.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building for Charities?
Hello there! I'd like to get some advice/tips about link building for charities. I am doing an internship on SEO in a charity in London and I have Moz Pro to work with. So, I have to work on the links building but I don't know how to start, what value I can offer, etc . Thanks! 🙂
Link Building | | Ignacio.Puglisi3 -
Link building external trusted help out there?
Hi there guys and Girls, I am a newbie to the seo world but learning quickly. Unhappy with seo services offered for startups I have taken on the role myself for my website. I think so much of what can be learnt online here I can implement myself with a few hours of work each week. So my dilemma! I have lots of ideas of for content which i know will be valuable and I was considering outsourcing just for link building (the long haul work) The trouble is I am wary of who to use and if such service is out there? I have tried searching on o'desk and freelancer etc but I guess i am too frightened of spammy links or postings on irrelevant sites. I guess initially I am looking for someone who can help my link building campaign whilst I build up my own blogging contacts etc. Does anyone know if these types of services exist? and if any are recommended for small companies? Thanks Michelle
Link Building | | nutjobshell0 -
Is tiered link building a good thing?
I think that I have watched all the webinairs and online courses available on the web, but I still don't seem to know how and where to get links from. I know what type of links I should be getting and what type I should be avoiding, but that little luck so far. I came across the website of Matthew Woodward about tiered link building where he explains how to do this type of link building in depth. It seems quite interesting but also a lot of work so I don't want to invest my precious time in something that will be penalised by Google in the near future. Is there anyone that can give me some reason why I should or shouldn't do this?
Link Building | | BridalHotspot0 -
Should I become a regular contributor to help my SEO link building?
I've been offered the opportunity to contribute to a blog as often as I want and have a link included at the bottom of each post. Will this be much help to me in my link building SEO campaign? As I understand it more links from different root domains are what really count? So 20 links each from a different site is more valuable that 20 links from one site? Should I take up this opportunity or are my efforts best spent elsewhere?
Link Building | | SamCUK0 -
Cool interactive games to teach link building
Hey looking to find some cool games to teach link building when doing a presentation to people who are new to link building and to make it fun. Any ideas?
Link Building | | monster990 -
Links Building from contractors on eLance.com
Hi, I never hire somebody to create link building to point to our sites. On eLance.com you can hire a SEO contractor to build link our your domaine. New to SEO, is worth it to do so? Is there things I should should be careful about? Things I need to clarify before hiring somebody? Things I need to confirm or ask before hiring such contractors? Most of those ''SEO Expert'' are from India and some have perfect ratings on this site. I have 2 eCommerce sites and we only have a average of 3 sales a day. I can't afford price companies are asking in North America. For a lot less, eLance maybe the solution for our home base business. What is your advice on this? Thank you BigBlaze
Link Building | | BigBlaze2051 -
Reputable Link Building Company
We are looking for a company who can build high quality links, from high quality domains to specific pages of our website. We are not looking for companies who create content or add to directories or post on blog rolls. Has anyone had any experience and can anyone recommend a link building company who can build high quality links to specific pages of a website? Thanks!
Link Building | | torontojon0 -
Link building outsource advice
I have been limping along doing link building myself for several months now. Creating relationships, asking for links, writing some articles and press. So far, decent results, but I need to take it to another level. I used SubmitEdge's 400 manual directory submission product, but still not seeing many links coming from it. So, I would like to hire an onshore SEO to help me with link building. After getting several quotes from reputable companies, I found the process very frustrating. I know this business is not about guarentees, but they all want $600-$1000 per month for a fairly open ended service. All they tell me is that they will submit to directories, social media sites, shopping sites, and some niche sites. No guarentees of how many (or what quality) of links I'll get, or even how much time they even plan to spend. Any suggestions on what I should expect? and any suggestion companies?
Link Building | | paddlej1