Would you delete the links page ?
-
I have noticed that more and more of my competitors are removing the links page from their sites. Either that or they are hiding them.
I suppose it makes sense because all the links on my page http://www.kerryblu.co.uk/links-7-w.asp are just links to sites that are linking to me. Supposedly there is no worth in this but I'm just worried that I will lose a lot of links if I delete this page and this may effect my currently crappy rankings for the worse.
What do you think? Keep the links page or delete it ?
-
My most recent client for unnatural links penalty removal is one that was penalized because of reciprocal linking, mostly on links and resource pages.
Doing a couple of link exchanges via a links page is not going to get you a penalty. But, the Webmaster Guidelines say that you can be penalized for doing excessive link exchange "You link to me and I'll link to you". They don't say what is considered excessive though.
Does this mean you have to get rid of your links page completely? Not necessarily. But you have to be careful. Make sure your links are all relevant. For example, if a real estate site has a resources page that includes links to flower shops, pet shops and casinos, then this is a red flag for a page that is existing just for the purpose of linking out. Similarly, if you are getting links back from sites that are totally not related to you then this can be a red flag.
It is ok to have a resource page (or to be mentioned on one) when it makes sense and when there aren't LOADS of links on the page. A healthy resource page will not be completely made up of reciprocal links but will also include links to government sites and authority sites in your niche.
A better option, though, when trying to exchange links is to exchange guest posts. Be careful to provide and publish only good quality stuff though....something that your readers will appreciate. If you have your own blog and provide content for your readers then, when you want to exchange links, ask a partner to write an article for your blog and in return you can do the same. Be careful not to produce patterns. For example, don't end every single guest post with the same author bio and anchor texted keywords. If possible, try to get a link back to your site within the body of the post and not in an author bio. And again, be careful with your anchor text.
-
It looks like a lot of your links shown on this page are directory listings or sites offering to do link swaps. I would say these links have very little value and may in fact negatively impact your site. As Danrawk pointed out the key is linking to relevant content and high in quality.
Stick to building relevant content that is valuable to your customers to earn links from other influential people and sites in your industry rather than participating in quick link swaps or adding your business to a low ranked directory.
-
hi -
it looks like the links you have on there are relevant to your website. that's good.
have you review the links you have there in open site explorer? are they QUALITY websites?
furthermore, are these websites linking back to you?
if the answer to the above 2 are both no, you may want to reconsider linking. there's nothing wrong with indicating you are a part of a community and link to relevant content, the the key is that it is actually relevant. if those sites are low in quality and don't reciprocate links, you may want to reevaluate.
work on getting more external links from relevant websites in your field. that will have a much higher impact that a page of links on your site. :>)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building
hello, my website is www.anavasis.gr and it is in Greek. Which is the best way to build backlinks? Hire a freelancer and let him making links to any site? What should i ask from a freelancer when building links for me? what should i give him like (keywords) ?. what is important to take take of? When you go to freelancer.com there are people offering backlinks for less than 100$ is that a good method? Will this help my seo? Is it a matter that my site is in Greek? thanks
Link Building | | anavasis0 -
Link building strategy - my weak link!
Please help me understand link building. I've read the articles on Moz, but they seem vague to me. Specific questions: 1. How do I get my webpage on good quality sites? 2. Guest blogging? Good or not? 3. What about when people pick up one of our blog stories and publish it on their site with a link back? Is that bad now because it is duplicate content??? 4. Forum posts with a link in the signature? Good or not? 5. Directories - I get it that these are no longer good... are they severely negative? Should I take them down. 6. PR - Looks like this is bad... right??? 7. Youtube - any value? 8. Pinterst, LinkedIn, Twitter, Facebook, Instagram? Any value to backlinks here? 9. What about sites like redit? 10. Anything else I should consider?
Link Building | | CalicoKitty20000 -
Reciprocal links
Are they worth anything, if they are from relevant sites? I'm I better off avoiding linking back wherever possible?
Link Building | | littlesthobo0 -
Outbound links
We are working with a large, global customer that has asked us to link to their website from about 5,000 pages of our website. The links would either point to one page on their website, or they would point to specific pages throughout their website. Is this a bad thing from an SEO perspective, as in - would either of us be penalized from search engines for doing this?
Link Building | | Prospector-Plastics0 -
Link Analysis shows no external sites linking to me?
Hi All, I hope you can help. Link Analysis shows no external sites linking to me? but I know for a fact there are. Why is this? I have submitted my site to a few local directories and can see my site is on their site but when I run a Link Analysis it shows that I have no links. Does anyone know why this is? Many thanks, Aidan My site is http://www.theethicalsilkco.com/
Link Building | | aidanlawlor0 -
Splitting up pages with more then a 100 links
I got a couple of pages with more then a 100 pages / links on them and thus Seomoz gives me warnings for those pages. For some categories i have over a hundred of pages. I listed all these on 1 sitemap (html) because it is a quick overview for visitors which pages there are. Is it smarter to split them up or is that pollution of the Internet (almost identical pages). If i did so i would use rel="canonical" link to the first page (the original) but is it wise?
Link Building | | JarnoNijzing0 -
There is a New link to my Site but I can see it on link report ?why ?
Hi I found out using link campaign and Open site explorer that my competitors where getting links from this page http://www.visitgreece.gr/en/activities/land_sports/golf So I conatc the admins and added our golf courses too Is the dunes and the bay course in the middle of the page But this happened 3 weeks ago and still this linking domain is not appaering in my campaign why is that any ideas ? does it take so much time to appera to SEOmoz ? Or the problem is because they are linking 2 diffrent sites ? my site is www.costanavarinogolf.com Thanks a lot in advance for your help
Link Building | | grzontan0 -
Total Links vs Ext. Followed Links
Hi I'm fairly new to SEO and SEOMOZ. I've created a campaign for my own site and I've added 3 competitor sites. There are 1,385 total links to my site and a massive 49,450 links to one of my competitor's site. However under "Ext. Followed Links", there are 1,045 to my site and only 911 to the same competitor site. Am I correct that it is the "Ext. Followed Links" which are more important from an SEO point of view as the other links have the "no follow" attribute set? Or have I got this wrong? Thanks James
Link Building | | avecsys0