Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Mobile website on a different URL address?
-
My client has an old eCommerce website that is ranking high in Google. The website is not responsive for mobile devices. The client wants to create a responsive design mobile version of the website and put it on a different URL address. There would be a link on the current page pointing to the external mobile website. Is this approach ok or not? The reason why the client does not want to change the design of the current website is because he does not have the budget to do so and there are a lot of pages that would need to be moved to the new design. Any advice would be appreciated.
-
Depending on the platform, your client might already have access to an m.domain mobile site. Some of the older platforms, like Volusion, haven't even offered responsive designs yet, which is part of what makes them so expensive for their customers. They basically have to pay a company for a complete template redesign.
In my opinion, the responsive design is best practice for SEO, but an m.domain site would improve user experience which can lead to higher CTR and higher conversions. If your client cannot afford to move just yet, then the m.domain is the lesser of two evils. It will improve customer experience and hopefully conversions, and then maybe moving to a responsive design in 6 months would be an option.
I just went down this road with the company I work for. We were in Volusion and just simply out grew it. So we moved to Big Commerce. With the size of our site, it cost us about $1400 a month. The responsive designs were free, and they handled the entire migration for us. At the end of the day, the sacrifice of changing platforms didn't cost us much more than we were spending with Volusion, and the benefits of improved SEO and User Experience will pay for the swap within months. I am not sure what your current situation is, but if you haven't looked into Big Commerce, I would definitely try. It can't hurt to present all three scenarios to the client. At least they will be able to weigh the pros and cons of everything. Staying where they are without an m.domain, staying where they are and adding an m.domain, or moving to a more advanced system like Big Commerce with a fully responsive design.
-
If the site is on Wordpress you might want to check out a mobile plug in. This is a simple way to set this up without committing to a redesign.
-
Damn it, nice answer, you beat me to the punch
-
I would say that you want to keep it n the same domain. If you use an m. version of the site, you can keep it on the same sub-domain.
A second option would be to use the same page structure and use 301 redirects so you can move across the link juice from all the back-links.
The obvious first choice is to redesign and slowly integrate however this is not an option here.
-
A single URL for both desktop versions and mobile versions is the recommended best-practice from Google (https://developers.google.com/webmasters/mobile-sites/mobile-seo/overview/select-config?hl=en). So, I believe your client should first understand this if going the non-responsive option.
If responsive is still ruled out, then I suggest creating a m.domain.com subdomain for the main domain. You'll want to make sure you integrate the correct canonical tags, so Google understands that the main domain is the authority and unique content. Including rel="alternate" tags that point to the mobile versions is also recommended.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hreflang and canonical tag for new country specific website - different base domain
I have a little different situation compared to most other questions which asks for hreflang and canonical tags for country specific version of websites. This is an SEO related question and I was hoping to get some insight on your recommendations. We have an existing Australian website - say - ausnight.com.au now we want to launch a UK version of this website - the domain is - uknight.co.uk please note, we are not only changing from .com.au to .co.uk.... but the base domain name as well changed - from ausnight to uknight as you can understand, the audience for both websites is different. Both websites has most pages same with same contents.... the questions I have is - Should we put canonical tag on the new website pages? If we don't put canon tag on new website pages, what is the impact on the SEO ranking of current website? I believe we need to put hreflang tag on both websites to tell google that we have another language version (en-au vs en-gb) of the same page. Is this correct?
Intermediate & Advanced SEO | | TinoSharp0 -
SEO on dynamic website
Hi. I am hoping you can advise. I have a client in one of my training groups and their site is a golf booking engine where all pages are dynamically created based on parameters used in their website search. They want to know what is the best thing to do for SEO. They have some landing pages that Google can see but there is only a small bit of text at the top and the rest of the page is dynamically created. I have advised that they should create landing pages for each of their locations and clubs and use canonicals to handle what Google indexes.Is this the right advice or should they noindex? Thanks S
Intermediate & Advanced SEO | | bedynamic0 -
If I block a URL via the robots.txt - how long will it take for Google to stop indexing that URL?
If I block a URL via the robots.txt - how long will it take for Google to stop indexing that URL?
Intermediate & Advanced SEO | | Gabriele_Layoutweb0 -
Why differents browsers return different search results?
Hi everyone, I don't understand the reason why if I delete cookies, chronology, set anonymous way surfing in Chorme and Safari, I have different results on Google. I tried it from the same pc and at the same time. Searching in google the query "vangogh" the internet site "www.vangogh-creative.it" is shown in the first page in Chrome but not in Safari. I asked in Google webmaster forum, but nobody seems to know the reason of this behavior. Can anyone help me? Thanks in advance. Massimiliano
Intermediate & Advanced SEO | | vanGoGh-creative0 -
Weird 404 URL Problem - domain name being placed at end of urls
Hey there. For some reason when doing crawl tests I'm finding pages with the domain name being tacked on the end and causing 404 errors.
Intermediate & Advanced SEO | | Jay328
For example: http://domainname.com/page-name/http://domainname.com This is happening to all pages, posts and even category type 1. Site is in Wordpress
2. Using Yoast SEO plugin Any suggestions? Thanks!0 -
Best practice for duplicate website content: same root domain name but different extension
Hi there I have a new client who has two websites: http://www.bayofislandsteambuilding.co.nz
Intermediate & Advanced SEO | | turnbullholdingsltd
http://www.bayofislandsteambuilding.org.nz They are the same in every regard apart from the domain extension (.co.nz & .org.nz) which is likely to be causing them issues with Google ranking given the huge amount of duplicate content. What is the best practice approach to fixing this? Normally, if I was starting from scratch, I would set one of the extensions as an alias which redirects to the main domain. Thanks in advance. Laurie0 -
Multiple URLs for the same page
I am working with a client and recently discovered that they have several URLs that go to the same page. http://www.maps.com/FunFacts.aspx
Intermediate & Advanced SEO | | WebMarketingandDesign
http://www.maps.com/funfacts.aspx
http://www.maps.com/FunFacts.aspx?nav=FF
http://www.maps.com/FunFacts.aspx?nav=FS
http://www.maps.com/funfacts.aspx?nav=FF
http://www.maps.com/funfacts.aspx?nav=ffhttp://www.maps.com/FunFacts.aspx?nav=MShttp://www.maps.com/funfacts.aspx?nav=
http://www.maps.com/FunFacts.aspx?nav=FF#
http://www.maps.com/FunFacts
http://www.maps.com/funfacts.aspx?.nav=FF I am afraid this is happening all over the site. So, my question is: Is this hurting the SEO and how? If so what is the best way to go about fixing this problem? Thanks for your help!0 -
Brackets in a URL String
Was talking with a friend about this the other day. Do Brackets and or Braces in a URL string impact SEO? (I know short human readable etc... but for the sake of conversation has anyone relaised any impacts of these particular Characters in a URL?
Intermediate & Advanced SEO | | AU-SEO0