Return of investment on spend on google adwords
-
Hi
Running an adwords campaign for a builders/construction company namely double glazing what sort of return of investment could I expect to get on a return of £4000 per month?
I know its a million dollar question but any insight or thoughts would be appreciated, especially on tracking ROI for example in this case it's just leads via a contact form on potential conservatory, windows or doors work which would be followed up via phone and an onsite visit.
-
Its not always the person that pays the most that will out rank other advertisers
The formula looks like this:
CPC bid × Quality Score = Ad score (The highest scores will rank in the top)
so what does that mean? Lets say that advertiser A has a Quality Score of 8 and he is willing to pay a max cpc of 2$ that gives him a total of 16 points ( 2$ x 8 quality score) But advertiser B is willing to pay 3$ per bid but only has a quality score of 5 giving him a total score of 15.
In this scenario Advertiser A would get the top position.
The avg _Quality Score is 5.. if you do a great job with your _Quality Score you will pay less to rank, and visa versa. __
__CTR has a huge impact on _Quality Score - So make sure your ads are relevant, interesting and standing out. ___
-
Thanks what is a good quality score and how do you check?
Also with negative keywords I am already using things like "diy conservatories" as this is not what I want to target, is that what you mean?
How do you get to no1 position on adwords is it just the case of however pays the most in their daily budget gets no1 spot or is it a number of factors
-
As Monica already stated it depends on various factors. The keywords you are targeting, but most of all the landingpages ability to convert visitors into customers.
I've done some work in that area
It wouldn't be unlikely to convert 2-3% on some keywords while others would be a waste of money. A perfectly optimized landingpage might do way better then these numbers, but that takes time and you obviously need to do some A/B testing. If you do a great job you might get x2 - x4 times the avg conversion (~2%)
A few tips:
- Devide your groups and ads to get the best possible quality score
- Test ads on how they perform - try to optimize as mush as you can
- Keep an eye on you CTR for keywords (higher CTR = you pay less pr click)
- track conversion rates for keywords, ads and campaigns
- Use negative keywords to filter out broadmatches that will lower you CTR
- Use ad Extensions to get a higher CTR
- Do A/B Testing of landingpages as well
-
Did any of those clicks convert? I would think on a broad term like that, you would have a very low conversion rate.
Let's say of the 40 clicks you scheduled 20 appointments. The average Ecomm conversion rate is 2%. At the lowest 10,000 per conversion, you would earn 10,000. 2% of 20 = .4. That isn't even 1 conversion.
Now if you scheduled all 40 appointments and converted at a higher rate, you would have a higher ROI.
-
For example conservatories which is high volume and very competitive recently generated me 3,400 impressions, 40 clicks at a cost of £1.71 on position 2.8 with me, and the average cost of the product if it led to a sale would be around £10,000 - £20,000
-
I think that it highly depends on your key terms. I don't think that anyone could give you an idea of your ROI without looking at your setup. Your key terms, search volume, average sale and many other things factor into the ROI. Will return only consist of revenue or is your conversion level setting an appointment? Or gaining a phone call?
Fortunately there are tools inside of Adwords that can help you track conversions, like phone calls, or contact us form submissions. Without delving into your data it will be pretty hard for anyone to be able to give you any kind of ball park ROI figure.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Express Vs Adwords for small business
Hi there I specialise in helping Local businesses with their online visibility through SEO. More recently I have been thinking about delving into Google AdWords so i can offer an additional service to my small business owner but was wondering what the best approach would be.
Paid Search Marketing | | coolhandluc
Should I use Google AdWords express or just Google AdWords? Should I set up individual accounts for each of my clients so they are somehow "portable" or should they all sit under the same master account? As you can see my knowledge is somehow limited and any help would be welcome. If you can point me in some easy to follow tutorial directly aimed at PPC for small businesses that would be awesome. Many thanks0 -
Google Analytics showing my Adwords campaign bounce rate at 0%
I am relatively new to Adwords, and I can't figure out why the Adwords section of Analytics is showing all my site visitors at 0% bounce rate. Does that mean the account connection is not done right? Obviously Google ads are not a 0% bounce rate. If I can't get that to work, does anyone know how Google ads appear in Traffic? Is it Direct or Referral? I'm sure there's some simple answer I'm just not aware of, I would appreciate anyone's help. Thanks!
Paid Search Marketing | | Crystalline_150 -
Google Remarketing Targeting
I've been thinking lately about employing re-marketing in AdWords, and have been doing some research on it. My findings keep pointing to the fact that you can't target only people who visited your site but didn't convert. I keep thinking this cannot be true because it's simply too ludicrous to be. Why else would you want to use re-marketing? Can someone please either confirm or deny this? Thanks
Paid Search Marketing | | UnderRugSwept0 -
How to manage AdWords accounts for two business units
Hello! I need some insight with a problem I'm struggling with. First, some background... Our company has two business units: (1) our dental practice and (2) our insurance business. In 2013, we started using AdWords to promote our insurance business. In 2013, we also used an agency to manage our SEM efforts for the dental practice. In 2014, we plan to bring our dental practice SEM campaign in-house and manage both AdWords account internally. That leads to my question... Is it possible with the one AdWords login that we've used for our insurance business to add a second, completely separate account? And by completely separate, I mean separate reporting, separate Campaigns tab, etc. If it's not possible, whats a guy to do? Set up a completely separate AdWords account with a different email address and login? Any insights from those who have managed a similar situation would be appreciated. Thanks in advance!
Paid Search Marketing | | SmileMoreSEO
Erik0 -
Adwords Code help required
I have questions related Google adwords. 1. I want to use Google adwords code, remarketing and Google analytics code.Site is in OSCommerce and php based.Which thing I can use and how can I set my settings so that none of the stuff is affected by each other. 2. We are selling tours and want to track sales for our site.How can we use Google>tools>conversions to track sales?Settings and code help required.I know Google help Center link but not getting it.
Paid Search Marketing | | csfarnsworth0 -
Recommend a company for Google Product Feed?
Hi there, Is there a Google Product feed company you've used and can recommend? We're not looking for anyone to manage the Adwords end of it, just help set-up/submit the data feed. I'm NOT looking for a free option, I'm looking for a reliable, efficient way to get the feeds set-up and updated. Thanks!
Paid Search Marketing | | marketingcupcake0 -
Adwords keyword vs exact match kw
Hi guys, I have been using an excellent script that showed me the keywords I was bidding on and the keywords they were matched on by Adwords. I was using the following script: http://www.getelastic.com/exact-keywords-google-analytics/ But I'm under the impression Google changed the way these data can be matched. I now have multiple questions: Does anyone have another script that gives me the same results? Has anyone seen an announcement on why Google has changed this? Might this js solution still be working? http://www.roirevolution.com/blog/2008/02/exact_keyword_tracking_with_gajs.php Cheers and thanks for all the suggestions! Arnout
Paid Search Marketing | | hellemans0 -
Increasing Google Ad spend - is it worth it
Hi We are currently spending approx £500 pcm on google ad words however if I increased this spend to £4000 pcm what kind of results would this achieve? For example would it just be more visits per day as the budget is larger? Also what is the best way to track the success of an adwords campaign - the ultimate goal of the campaign would be to generate a lead whether this be a phone call, email or using our book an appointment form. Our service covers a geographical area (Scotland) and for organic search we are doing well 1st pages listings for searches such as pvc doors edinburgh etc so I am unsure whether it's worth increasing my PPC spend or put more resource into SEO, or even Facebook ads?
Paid Search Marketing | | ocelot0