Return of investment on spend on google adwords
-
Hi
Running an adwords campaign for a builders/construction company namely double glazing what sort of return of investment could I expect to get on a return of £4000 per month?
I know its a million dollar question but any insight or thoughts would be appreciated, especially on tracking ROI for example in this case it's just leads via a contact form on potential conservatory, windows or doors work which would be followed up via phone and an onsite visit.
-
Its not always the person that pays the most that will out rank other advertisers
The formula looks like this:
CPC bid × Quality Score = Ad score (The highest scores will rank in the top)
so what does that mean? Lets say that advertiser A has a Quality Score of 8 and he is willing to pay a max cpc of 2$ that gives him a total of 16 points ( 2$ x 8 quality score) But advertiser B is willing to pay 3$ per bid but only has a quality score of 5 giving him a total score of 15.
In this scenario Advertiser A would get the top position.
The avg _Quality Score is 5.. if you do a great job with your _Quality Score you will pay less to rank, and visa versa. __
__CTR has a huge impact on _Quality Score - So make sure your ads are relevant, interesting and standing out. ___
-
Thanks what is a good quality score and how do you check?
Also with negative keywords I am already using things like "diy conservatories" as this is not what I want to target, is that what you mean?
How do you get to no1 position on adwords is it just the case of however pays the most in their daily budget gets no1 spot or is it a number of factors
-
As Monica already stated it depends on various factors. The keywords you are targeting, but most of all the landingpages ability to convert visitors into customers.
I've done some work in that area
It wouldn't be unlikely to convert 2-3% on some keywords while others would be a waste of money. A perfectly optimized landingpage might do way better then these numbers, but that takes time and you obviously need to do some A/B testing. If you do a great job you might get x2 - x4 times the avg conversion (~2%)
A few tips:
- Devide your groups and ads to get the best possible quality score
- Test ads on how they perform - try to optimize as mush as you can
- Keep an eye on you CTR for keywords (higher CTR = you pay less pr click)
- track conversion rates for keywords, ads and campaigns
- Use negative keywords to filter out broadmatches that will lower you CTR
- Use ad Extensions to get a higher CTR
- Do A/B Testing of landingpages as well
-
Did any of those clicks convert? I would think on a broad term like that, you would have a very low conversion rate.
Let's say of the 40 clicks you scheduled 20 appointments. The average Ecomm conversion rate is 2%. At the lowest 10,000 per conversion, you would earn 10,000. 2% of 20 = .4. That isn't even 1 conversion.
Now if you scheduled all 40 appointments and converted at a higher rate, you would have a higher ROI.
-
For example conservatories which is high volume and very competitive recently generated me 3,400 impressions, 40 clicks at a cost of £1.71 on position 2.8 with me, and the average cost of the product if it led to a sale would be around £10,000 - £20,000
-
I think that it highly depends on your key terms. I don't think that anyone could give you an idea of your ROI without looking at your setup. Your key terms, search volume, average sale and many other things factor into the ROI. Will return only consist of revenue or is your conversion level setting an appointment? Or gaining a phone call?
Fortunately there are tools inside of Adwords that can help you track conversions, like phone calls, or contact us form submissions. Without delving into your data it will be pretty hard for anyone to be able to give you any kind of ball park ROI figure.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about audience targeting in Google Ads
I am setting up a test campaign where rather than structuring my campaigns by the normal ad group>keywords with no targeting. I am making duplicates of my ad groups and targeting each duplicate to a different audience so I can target the ads better. But I also want my non targeted ad group to remain to pick up people who are not in my targeted ad groups. In the non targeted ad group, should I exclude all the audiences that I have targeted in the targeted ad groups to avoid any cross over? Thanks
Paid Search Marketing | | pinder3251 -
How I can saw Handling Price for Google Shopping Feed
Hello, We have customized product and we charge Handling Charge + Shipping Charge for blow $9.99 price products, other products not have Handling Cost but only Shipping Cost. If I apply Shipping Price from Merchant Center Shipping Table then it is required to mention Shipping Cost + Handling Cost at Shipping attributes? Because we saw total Shipping Cost including with Handling Cost as given below, | Subtotal | £6.99 Super Saver (delivered on or before Fri,Oct 9th 2015)( £7.95 ) + Handling Fee (£3.00): | £10.95 | ** Grand Total£17.94** (Incl. VAT) In this case how I can saw Handling Price ?? Thank you in advance.
Paid Search Marketing | | CommercePundit0 -
Moving from old GTM to New Version of GTM - Analytic & Adwords transaction and revenue stop refelecting
Hi Guys, I am moving from old version of tag manager to new version of tag manager. But when i do so at that time in my google analytic 1) my adwords transaction, revenue and ecommerce conversion rate stop showing. 2) In ecommerce -overview also transaction, revenenue and ecommermce conversion rate stop showing. Can any one tell me what is the issue? I am sharing with you the details configuration of my old tag manager and new version of tag manager - I am using google analytic having id - UA-12345678-9 I am using old version of google tag manager in that i have configure 5 tags - a) google adwords conversion tracking
Paid Search Marketing | | devdan
b) GA pageview tracking
c) google remarketing
d) GA conversion tracking
e) twitter conversion tracking I did following configuration for all - Tag Name - google adwords conversion tracking
tag type - Adwords conversion tracking
conversion id - 123123123 ( from adwords)
conversion lable - sdfsnfs-sfsf ( from adowrds) Firing rule -{{url}} contains ordersuccessful.aspx
{{event}} equals gtm.dom save Google Analytic PageView Tracking
Tag Type - classic Google Analytic
web properid id - UA-12345678-9
track type - page view Firing rule - all pages save GA conversion Tracking
tag type - classic google analytics
web property id - UA-12345678-9
track type - transaction Firing rule -{{url}} contains ordersuccessful.aspx
{{event}} equals gtm.dom By above configuration everything work fine with google analytic. In New versoin of tag mananger following configuration i did - Adwords conversion tracking
Choose Product - Google Adwords
choose tag type - adwords conversion tracking
configure tag - conversion id - taken from adwords
conversion label - taken from adwords
conversion value - {{google_conversion_value}}
Fire on - Name - order successful page
type - custom event
Filter- Page url contains ordersuccessful.aspx
event equals gtm.dom save Choose Product - Google Analytic,
choose tag type - universal analytic
configure tag - tracking id - UA-12345678-9, track type - page view Fire on - All pages save GA conversion tracking Choose Product - Google Analytic,
choose tag type - universal analytic
configure tag - tracking id - UA-12345678-9, track type - transaction Fire on - Name - order successful page
type - custom event
Filter- Page url contains ordersuccessful.aspx
event equals gtm.dom save By above configuration my analytic stop reflecting transaction, revenue, ecommerce conversion rate for adwords and ecommerce overview. Thanks!0 -
Adwords Search with Display select. Better ROI than just Adwords Search only?
What is your experience running Adwords Search with Display select? Are you getting a better ROI then just running Adwords Search only?
Paid Search Marketing | | marketvantageteam0 -
AdWords Sitelinks Disapproved
Hello,
Paid Search Marketing | | Instabill
I cannot find a justifiable reason as to why Google AdWords has disapproved my sitelinks. 1. My link text is descriptive of each page. For instance, I use the link text "Merchant Accounts" for the URL http://www.instabill.com/services/merchant-accounts/ 2. I have four extensions within one campaign. Each have 5 sitelinks with all the same link text and destination URLs. However, only two of the "Merchant Accounts" sitelinks were disapproved from two out of the four extensions. Two "High Risk Accounts" linking to our High Risk Merchant Accounts page were disapproved out of my four extensions, one "Industries We Serve" to our eCommerce Industries page was disapproved, and one "Offshore Accounts to our Offshore Merchant Accounts page was disapproved. Why are some disapproved and not all? 3. I use Daddy Analytics to generate my destination URLs for tracking purposes, but I do not see this as being an issue since the URL still begins with the URL in bullet point 1. After reading a few threads within the AdWords community and reading the AdWords Sitelinks Guidelines, I feel as if I have followed the guidelines. Any helpful advice would be appreciated.0 -
Adwords keyword vs exact match kw
Hi guys, I have been using an excellent script that showed me the keywords I was bidding on and the keywords they were matched on by Adwords. I was using the following script: http://www.getelastic.com/exact-keywords-google-analytics/ But I'm under the impression Google changed the way these data can be matched. I now have multiple questions: Does anyone have another script that gives me the same results? Has anyone seen an announcement on why Google has changed this? Might this js solution still be working? http://www.roirevolution.com/blog/2008/02/exact_keyword_tracking_with_gajs.php Cheers and thanks for all the suggestions! Arnout
Paid Search Marketing | | hellemans0 -
Google Adwords Book
Does anyone have a suggestion on a very recent Google Adwords book?
Paid Search Marketing | | phogan0 -
Adwords search term report processing help
So I've downloaded my 6000 row adwords search term report, and want to analyses brand keywords and variants only....I could do this by brute force, but I'll want to do it again in a month or two. I have a nice regex string which will do the job but can't find a way to implement a solution. Is there a good way to do this? Or is there a better way? Adwords won't let me filter using regex, Excel needs vb setup to use regex and I've tried the regex in Libre Calc (doesn't return the correct results).
Paid Search Marketing | | k3nn3dy30