How to solve outbound broken links? Those don't exist now?
-
There are many, many broken links on the website. What normal strategy to use for that?
http://www.txacspecialist.com/air-conditioning-equipment-service-austin/american-standard/
It's an AC site, so all the links to AC vendors who have changed their product pages, all of those links are broken
So for instance, the carrier 20xl doesn't exist anymore. Now they sell the carrier 45abp. We link carrier 20xl and now the page and AC model is not exist. So what I can do to solve the broken link issue?
-
The best way is to use a crawler like Screaming Frog to detect all broken external links. These links need to be corrected, because it's bad for user experience, and if it's bad for the user experience, it bad for SEO as well.
If the main reason of broken links is like the example above, because the products you mention on the page don't exist anymore, you will have to update each of these pages, not only removing the links, but also updating the description and putting links to the newer products.
The question is if linking to your suppliers is a wise idea from a business perspective. You probably do a lot of efforts to get visitors to your site, and when they are trying to decide which product to buy, you send them over to the site of the supplier. Once they are on the supplier site you can only hope that they will get back to you once they make the decision which one to buy.
Personally, I think your site would offer more added value if you would list the main products on your own site and add some value, like you would do if somebody would visit a physical store (which is the best model to choose, the difference between brand A/B, which A/C to choose on which budget, ...etc).
rgds,
Dirk
-
There's no easy way to deal with a ton of broken links. The best thing you can do is to just work through them one at a time. In fact, use it as an opportunity to link to the new products and write up a new post on that update.
If you have a lot of broken links, it'll take awhile of course so just take it in chunks and make sure to do consistent audits in the future.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If a the site doesn't have a true folder structure, does having subdirectories really help with hierarchy and passage of equity?
If a website doesn't have a true folder structure, how much does have the page path structured like
Intermediate & Advanced SEO | | SearchStan
/shoes/rain-boots/ actually help establish hierarchy and flow of equity?
Since /rain-boots/ doesn't actually live in the /shoes/ folder? Will you simply have to use internal linking to get the same effect for the search engine?1 -
Why Aren't My Images Being Indexed?
Hi, One of my clients submitted an image sitemap with 465 images. It was submitted on July 20 2017 to Google Search Console. None of the submitted images have been indexed. I'm wondering why? Here's the image sitemap: http://www.tagible.com/images_sitemap.xml We do use a CDN for the images, and the images are hosted on a subdomain of the client's site: ex. https://photos.tagible.com/images/Les_Invalides_Court_Of_Honor.jpg Thanks in advance! Cheers,
Intermediate & Advanced SEO | | SEOdub
Julian0 -
Any idea why Google Search Console stopped showing "Internal Links" and "Links to your site"
Our default eCommerce property (https://www.pure-elegance.com) used to show several dozen External Links and several thousand Internal Links on Google Search Console. As of this Friday both those links are showing "No Data Available". I checked other related properties (https://pure-elegance.com, http:pure-elegance.com and http://www.pure-elegance.com) and all of them are showing the same. Our other statistics (like Search Analytics etc.) remain unchanged. Any idea what might have caused this and how to resolve this?
Intermediate & Advanced SEO | | SudipG0 -
Can one back-link fluctuates ranking of website with thousands of back-links?
It happend to our website. We have seen major ranking fluctuations for our website because of one back-link. What kind of links those can be? Why Google is not stopping them even though they claim that such back-links will be taken care of?
Intermediate & Advanced SEO | | vtmoz0 -
How Do You Do Link Building??
I am starting to use the Moz pro tools like optimizing on page SEO for keywords and looking for opportunities. I know link building is a huge part for getting rankings on keywords in google search. Where do I start and how do I do the link building process for specific keywords I can rank for?? Thank you in advance for your help.
Intermediate & Advanced SEO | | wickerparadise1 -
301's & Link Juice
So lets say we have a site that has 0 page rank (kind of new) has few incoming links, nothing significant compared to the other sites. Now from what I understand link juice flows throughout the site. So, this site is a news site, and writes sports previews and predictions and what not. After a while, a game from 2 months gets 0 hits, 0 search queries, nobody cares. Wouldn't it make sense to take that type of expired content and have it 301 to a different page. That way the more relevant content gets the juice, thus giving it a better ranking... Just wondering what everybody's thought its on this link juice thing, and what am i missing..
Intermediate & Advanced SEO | | ravashjalil0 -
Preferred domain can't set in Web master Tool
I have put my domain name as xxxxxtours.com without www in web master tool. i have redirect to www version using htaccess file .So I wanna put Preferred domain "Display urls as www.xxxxtours.com .When trying it give error as attached image.but i have verified site the .waiting for expert help . Ar5qx.png
Intermediate & Advanced SEO | | innofidelity0 -
Pagination Question: Google's 'rel=prev & rel=next' vs Javascript Re-fresh
We currently have all content on one URL and use # and Javascript refresh to paginate pages, and we are wondering if we transition to the Google's recommended pagination if we will see an improvement in traffic. Has anyone gone though a similar transition? What was the result? Did you see an improvement in traffic?
Intermediate & Advanced SEO | | nicole.healthline0