Do I need to actively disavow links to my site?
-
I check the "Links to my site" section in Google WMT on a regular basis. In the past couple of months I've been seeing more and more weird links, from pretty spammy domains and even a few from weird Iranian domains.
It's Needless to say but I have never bought a link or been involved in any link schemes or the like. Like probably everyone in the Internet, I'm in a competitive vertical, and my competitors probably aren't so scrupulous.
The question is, do I actively need to disavow suspicious links? Should I contact the domains and ask to remove them? I have usually just ignored these links, and not wasted time in doing anything with them (since weird automated links are always around) but the proliferation in the last couple months has started to worry me.
-
In short - It's probably worth proactively disavowing those links since it's a quick and easy task, but the possibility of them actually causing you any harm is ultimately very small.
I wouldn't worry about asking the webmasters to remove the links unless you're under manual penality, as this won't be a particularly good use of time.
-
Yes I agree that it is a contended issue. I would think most industries this would be of little concern but as Matt points out in his video there are some industries that maybe more prone to this.
As you may know getting random links from sub-par sites is fairly common. I would of course be pro-active about checking my backlinks but not start worrying until I saw a large spike. If you do see this, you will likely have time to get your disavow done before anything happens.
-
It seems to me that it won't be really clear if I am the target of a Negative SEO campaign, and I remember the Matt Cutts video- He basically says not to worry about negative SEO, and to use Disavow only if you get a manual action penalty.
This is why I generally ignored these links, and I believe that my link profile is pretty solid. However as you can see in the answers to this question, its still a contended issue.
-
HI Don,
This is a regular concern I have seen here on Moz. Really we want to understand the purpose of Disavow, which is to remove penalties that were brought on by Link Spamming that many companies did to boost their rankings. Sometimes their selves, sometimes by hiring bad SEO companies. Either way the idea is a last resort for those who had fallen in a pit.
Early on people worried that Google's algorithm change could in fact bring a new type of SEO (Negative SEO) that is where a company is paid to use the same old spam tactics but instead of targeting the hiring company they target their competitors in hopes to inflict a penalty on them. Google was well aware of this possibility and tried their best to prevent that from happening. You should see Matt Cutts video about this topic on youtube here.
There are some crappy sites out there that regularly create links to good sites for whatever reason. This is actually normal, and should not be much of a concern unless it becomes apparent that you are being targeted by a Negative SEO campaign. If so, then yes use the disavow tool. If you already have a very strong back link profile the impact of a few random bad links should have no impact.
I hope this helps,
Don
-
Yes you do. If there are spammy links built to your site, you are likely to get a Penguin penalty at some point and that is a pain to recover from, so you want to be pro-active and minimise the risk of it happening by disavowing these links and also by removing them altogether if possible.
This is a video where Matt Cutts answers your question - http://youtu.be/eFJZXpnsRsc
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why site linking domain and backlink are differing.
My site https://www.planmymoment.com and Mobile version site https://www.planmymoment.com/?amp Why my desktop and mobile version site linking domain and backlink are differing.
Intermediate & Advanced SEO | | moz12pro0 -
Site migration/ CMS/domain site structure change-no access to search console
Hi everyone, We are migrating an old site under a bigger umbrella (our main domain). As mentioned in the title, We'll perform CMS migration, domain change, and site structure change. Now, the major problem is that we can't get into google search console for the old site. The site still has old GA code, so google search console verification using this method is not possible, also there is no way developers will be able to add GTM or edit DNS setting (not to bother you with the reason why). Now, my dilemma is : 1. Do we need access to old search console to notify Google about the domain name change or this could be done from our main site (old site will become a part of) search console 2. We are setting up 301 redirects from old to the new domain (not perfect 1:1 redirect ). Once migration is done does anything else needs to be done with the old domain (it will become obsolete)? 3.The main site, Site-map... Should I create a new sitemap with newly added pages or update the current one. 4. if you have anything else please add:) Thank you!
Intermediate & Advanced SEO | | bgvsiteadmin0 -
Weird Site is linking to our site and links appears to be broken
I have got a lot of weird links indexed from this page: http://kzs.uere.info/files/images/dining-table-and-2-upholstered-chairs.html When clicking the link it shows 404. Also, the spam score is huge. What do you guys suggest to do with this?
Intermediate & Advanced SEO | | Miniorek
Could it be done by somebody to get our rankings down or domain penalized? Best Regards
Mike & Alex0 -
Site-wide links with optimized anchor words?
Hi Moz community, I work at a web design company. I found my competitors have a lot of site-wide backlinks from their clients with optimized anchor text "affordable web design by XXX". Some of the clients' website are not even relevant to web design or design industry. I am sure those are dofollow links. Although I heard a lot of sayings that site-wide backlinks look unnatural and spammy, why the top ranking guys are still using this way to acquire backlinks? Does Google really actually say no to this? Thanks for any help and explanation. Best, Raymond
Intermediate & Advanced SEO | | Raymondlee0 -
Does adding more outgoing links on a high PA page decrease the juice passed to previous links?
Hi, I'm not sure how PA DA exactly works when the goal is to create backlinks to your site in order to have the most impact on passing PA DA juice (if there is such a thing) to ones money site. For example let's say you have a blog and the PA is 40 DA is 30. Let's say I create a backlink pointing to my site on the homepage of this blog, in which I desire better rankings for, and the links I created are only 1-3 outgoing links on this post which is again on the homepage. Then say in a months time, I want to add another post on the homepage (so the 40 PA and 30 DA stays the same) creating a backlink to one of my other money sites. Does adding this second round of backlinks result in sending less juice to the first? This is what I want to know. Thank you!
Intermediate & Advanced SEO | | z8YX9F800 -
Linking to own homepage with keywords as link text
I recently discovered, that previous SEO work on a client's website apparently included setting links from subpages to the homepage using keywords as link text that the whole website should rank for. i.e. (fictional example) a subpage about chocolate would link to the homepage via "Visit the best sweet shop in Dallas and get a free sample." I am dubious about the influence this might have - anybody with any tests? I also think that it is quite weird when considering user friendliness - at least I would not expect such a link to take me to the homepage of the very site I was just on, probably browsing in a relevant page. So, what about such links: actually helpful, mostly don't matter or even potentially harmful? Looking forward to your opinions! Nico
Intermediate & Advanced SEO | | netzkern_AG0 -
Will Google penalize a site that had many links pointing to it with utm codes?
I want to track conversions using utm parameters from guest blog posts on sites other than my own site. Will Google penalize my site for having a bunch of external articles pointing to one page with unique anchor text but utm code? e.g. mysite.com/seo-text?utm_campaign=guest-blogs
Intermediate & Advanced SEO | | wepayinc0 -
I am SEO amameur and have bee adding links slowly to site. I cannot seem to increase my domain authority from 20 however, Anyone any advice please????
I updated meta tags on website 2/3 months ago and saw a significant improvements in rankings for keyowrds, however since then I have been dropping back down. I am wondering if this is because of low domain authoriyty. it is currentyly 20. www.babskibay.com
Intermediate & Advanced SEO | | babski0