SEO Friendly Review websites?
-
What are some SEO friendly online review websites? I remember Google Reviews used to show up high in the rankings but i'm not sure what the best place to direct customers to write reviews? Yelp is strong on Bing and Yahoo...but what's good on Google?
-
We really like YotPo - for a few reasons. As an e-commerce site, submitting reviews by customers can be a hassle - as most "native" review systems require the customer to come to your site, login, and then write the review. YotPo has a a really cool system where they send the emails and those emails are so special, the customer need only write the review IN THE EMAIL they are looking at - not sure how this works technically - but YotPo will get you a lot more reviews than any native ecommerce system.
In our experience, YotPo does require tech-saavy integration to get the full features. One of these is to allow for crawl-able reviews. IT IS DO-ABLE, but you need to look for their advanced integration instructions. This has something to do with the review content being seen by google as being on 3rd party site, and thus not part of your site. Trust me, you CAN fix this with Yotpo.
I do hope this is helpful.
-
Hi Souk!
Good question. I'm not totally clear on what you mean by SEO-friendly reviews. Any review that can be found and crawled will be a help to your customers and to bots, so I wasn't sure if there was something beyond this you were asking about.
If your business is local, than in nearly any industry, the two major players are going to be Google and Yelp. There are, indeed, others like Bing, Yahoo, etc. and beyond these basics, there may be industry-relevant review platforms where you want to be sure you are listed.
Phil Rozek of Local Visibility System authored the most comprehensive post on this topic back in 2013. Not too much has changed in the review world in the last 1-2 years, so I believe you'll find some really good info here on major players, plus some tips for determining review platform quality:
Beyond the majors, you should research industry-specific sites that support reviews. Diversity is very healthy when it comes to this area of marketing.
-
Google plus reviews are great, so are reviews on BizRate, YotPo or any other 3rd party site where reviews can be left. Have you thought about getting involved with Google Trusted Stores? That is an awesome review system.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do Product Ratings or Reviews Improve Google Rankings?
The is a lot of info on the web about how business reviews/ratings improve local search result rankings. However do product ratings or reviews improve PDP/PLP/Homepage (not local) rankings?
Reviews and Ratings | | rigelcable0 -
User ganarated reviews and SEO
Have ideas on how to present hundreds of user ganarated reviews on website in a Google friendly way? "Load more" / calling APIs / or pagination seems to have disadvantages for ranking for this content. Any suggestions, inspiration, tools and articles appreciated.
Reviews and Ratings | | Joseph-Green-SEO0 -
Query on Product Reviews
Hello Experts, For my Ecommerce site I am using third party review service. Now my query is :- The reviews which is showing on my third party site if same review I can show on my product so will google consider this as duplicate content? Now that product listed on one of the category and that category page before footer section I have section of "Recently Reviewed" section in that section also it is showing same review of that product so is it fine? Will google consider it as duplicate content? Lastly I do have few subcategory pages before footer section I have section of "Recently Reviewed" section in that section also it is showing same review of that product so is it fine? Will google consider it as duplicate content?Note - Image attached of Review section - Which is visible on category and subcategory pages.FYI - This I am doing for two purpose 1) For Visitors purpose so he or she will know reviews about my products 2) As it is customer own written reviews so my pages will get fresh content.Please share your viewsBiKmp
Reviews and Ratings | | wright3350 -
Does Google's 3rd Party Reviews Guideline Update make Review Aggregators Obsolete?
Good day!We are concerned about Google's updated Guidelines in ratings and reviews, specifically as quoted in the SEO Roundtable: "The new guidelines specifically disallows you from using 3rd party reviews, found on other sites, and marking those up on your site."https://www.seroundtable.com/google-updates-reviews-markup-guidelines-22608.htmlThe Guidelines are here https://developers.google.com/search/docs/data-types/reviews#local-business-reviewsWe enlist the use of a 3rd party aggregate for one of our client's (service business). Since, in effect, it is a 3rd party review site, and what the shortcode does is copy reviews from that third party site and mark them up on the client website. What do you guys know about this update, and what are is your take on what the update says and how it relates to a 3rd party review aggregators? Thanks!
Reviews and Ratings | | LinkRightMedia0 -
How does decimal rounding of reviews to stars work in ios appstore? Starting from which average review score to get full 5 star rating?
How does decimal rounding of reviews to stars work in ios appstore?
Reviews and Ratings | | lcourse
Starting from which average review score to get full 5 star rating? Duolingo has a 5 star rating, but I doubt that they really have an all time review average larger than 4,75. In the google playstore their average of the android version is 4,6. Does anybody know how apple calculates the star ratings or has an URL reference where this is explained?0 -
Schema.org problems with reviews
Hey Mozzers, Has anyone had problems getting review data to appear in the SERP? Specifically, hotel package reviews. The site I work for sells packages and products, but I'm having off cases where the data is appearing if there is only 1 review present. As soon as it gets multiple reviews the snippet data is no longer showing up. The schema.org markup is testing fine in the structured data testing tool, and when I compare it against competitor sites where the data is appearing, I can't see the difference. I am by no means a veteran SEO, but this doesn't make any sense to me. Has anyone encountered a similar problem? I could really use some help here. One of the pages I am having difficulty with: www.tripcentral.ca/vacations-packages_mexico.html }
Reviews and Ratings | | tripcentral0 -
Google Plus Reviews
Hi, I am working with a brick and motor store and trying to figure out the best ways to obtain Google plus reviews. Personally speaking I think the best way to receive a review is at checkout. Checkout can take about 10-15 min and would be a great time to ask for a review. However, I run into a problem with logistics in obtaining the review and needed help deciding which option to choose or if another option existed? Option: 1. Ask the customer to give a review on our companies Google account? However, this leads to multiple reviews from a single entity, which I would only assume is not a correct way to obtain reviews. 2. Ask the customer to sign in to their Google account. This can be a little invasive and I do not want to turn the customer away from a sale. Am I missing another alternative? Any help would be great, thanks!
Reviews and Ratings | | Mike.NW0 -
SCHEMA Review Markup Check & Questions
Hi, I have a few questions about our SCHEMA for user-submitted business reviews. Here's what I have so far: User Review Reviewer Name Business Name
Reviews and Ratings | | kirmeliux
05/14/2014 5 1. Am I missing anything? 2. Is the itemReviewed tag necessary? 3. If a category/results page has multiple businesses listed and shows their ratings, is marking the businesses up as you would on their individual page okay? What about the ratings? I have a feeling marking the ratings would confuse Google, but the businesses themselves (NAP) should be alright, correct? 4. General Q: Is it alright to have multiple reviewBody tags within one review? For instance, if the review is split into 2 parts and additional code/content is between them that isn't part of the review, can we just add multiple reviewBody tags within the same main div tag? Thanks!0