Duplicated Meta Descriptions on Dynamic Paginated Pages
-
If the title didn't put you off please read on!
According to our latest Moz Crawl Report we have circa 700 instances of duplicate Meta Description on pages that are both dynamically created and also paginated, however, I believe that number to be greater!
We are unable to manual make changes to these pages (because they are dynamic) and so we need ask our web devs to create a change in how the Meta is created...
If I am not making myself clear (and there is a good chance that I'm not!) then here is an example of what I mean;
http://www.bolsovercruiseclub.com/cruise-deals/silversea-cruise-deals/
There are 92 pages of cruise deals for this particular operator with the results of each page having the option to sort by 4 categories;
- Recommended
- Cruise Price
- Sail Date
- Best Value
4 x 92 = 368 instances just for this one operator!
The current Meta Desc is;
A selection of the best Silversea cruise deals taking in over 800 destinations across all 7 continents.
...which isn't great I know!
The problem is how to make each page (in each category) unique
If any of you have incurred anything similar and have any kind of solution or recommendation then please respond - I would be most grateful!
Andy
-
With the link I see what you mean. Hard to put a variable on a listing like that.
There is possibly another option that would be to use canonical with rel next / previous this defines the relationship to the search engines. Have a look at Google's Webmaster blog here.
Good luck,
Don
-
Thanks for your reply Don but I don't think that is going to work...
Taking this page (page 4) as an example; http://www.bolsovercruiseclub.com/cruise-deals/silversea-cruise-deals/?order_by=departure_date which is categorised by 'sail date'
There are 10 cruises on this page sailing to different destinations on different dates - each cruise opens up a new (child) page where the meta desc is actually correct (unique at least) due to previous web development rules being implemented!
The problem is with the actual 92 (parent) pages - the only solution I can see is to include a page number to the meta...
Something along the lines of;
Page 4 of Silversea cruise deals to over 800 destinations across all 7 continents ordered by sail date.
Page 4 of Silversea cruise deals to over 800 destinations across all 7 continents ordered by best value
Page 4 of Silversea cruise deals to over 800 destinations across all 7 continents ordered by recommended
Page 4 of Silversea cruise deals to over 800 destinations across all 7 continents ordered by cruise price
Actually I think that works...
Thanks again Don, between us I think we might have cracked it!
Andy
-
Hi Andy,
I have to options. First the easiest. Canonical the pages to the main page. Pretty simple but possibly not the best.
The second solution would be to make the descriptions & titles dynamic as well. For example (I don't have all the info) so bare with me.
Base Description:A selection of the best Silversea cruise deals taking in over 800 destinations across all 7 continents.
On Category Selection:
$category Silversea Cruise Deals $silversea_deal_1Which would give you these 4 initial descriptions:
- Recommended Silversea Cruise Deals
- Cruise Price Silversea Cruise Deals
- Sail Date Silversea Cruise Deals
- Best Value Silversea Cruise Deals
Then you define the deals..
$silversea_deal_1 = 4 Day 3 Night Key West To Bahama's $499Now you append the variable to the description:
- Recommended Silversea Cruise Deals 4 Day 3 Night Key West To Bahama's $499
- Cruise Price Silversea Cruise Deals 4 Day 3 Night Key West To Bahama's $499
- Sail Date Silversea Cruise Deals 4 Day 3 Night Key West To Bahama's $499
- Best Value Silversea Cruise Deals 4 Day 3 Night Key West To Bahama's $499
That is how I typically handle multiple pages that need to rank SEO'wise but have dynamic content. You just find a pattern that you can use and plug in the variables, just like any of the content but you do it inside the SEO part.
Hope that makes sense and helps,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it good practice to use "SAVE $1000's" in SEO titles and Meta Descriptions?
Our company sells a product system that will permanently waterproof almost anything. We market it as a DIY system. I am working on SEO titles and descriptions. This topic came up for discussion, if using "SAVE $1000's.." would help or hurt. We are trying to create an effective call to action, but we are wondering if search engines see it as click bait. Can you
Intermediate & Advanced SEO | | tyler.louth0 -
Error Meta Description
(adult website) https://www.google.com.br/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=robertinha Why Google is not reading my description of Yoast plugin? Vídeos de sexo - Vídeos porno
Intermediate & Advanced SEO | | stroke
www.robertinha.com.br/
Robertinha.com.br. lupa. facebook twitter plus. Página Inicial; Última Atualização: terça, 14 abril 2015. Página Inicial. Categorias. Amadoras (227) · Coroas (6) ... If I site: meusite.com.br work, he read correctly, but the site search not.
I do not understand https://www.google.com.br/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=site:robertinha.com.br Vídeos de sexo - Vídeos porno
www.robertinha.com.br/
Vídeos de sexo grátis: assista agora mesmo vídeos porno com gatas, gostosas, safadas fazendo muito sexo.0 -
Google not displaying meta description
Hi, one of my clients is receiving the following error in SERP - "A description of the page is not available because of this site's robots.txt". The site is built on WordPress and I realized that by default, the settings were checked to blocks bots from crawling the site. So, I turned it off, fixed robots.txt and submitted the sitemap again. Since, then it's been almost 10 days, the problem still exists. Can anyone tell me what should be done to fix it or if there's a way to get Google to recrawl the pages again.
Intermediate & Advanced SEO | | mayanksaxena0 -
Best Way to Incorporate FAQs into Every Page - Duplicate Content?
Hi Mozzers, We want to incorporate a 'Dictionary' of terms onto quite a few pages on our site, similar to an FAQ system. The 'Dictionary' has 285 terms in it, with about 1 sentence of content for each one (approximately 5,000 words total). The content is unique to our site and not keyword stuffed, but I am unsure what Google will think about us having all this shared content on these pages. I have a few ideas about how we can build this, but my higher-ups really want the entire dictionary on every page. Thoughts? Image of what we're thinking here - http://screencast.com/t/GkhOktwC4I Thanks!
Intermediate & Advanced SEO | | Travis-W0 -
Having problems resolving duplicate meta descriptions
Recently, I’ve recommended to the team running one of our websites that we remove duplicate meta descriptions. The site currently has a large number of these and we’d like to conform to SEO best practice. I’ve seen Matt Cutt’s recent video entitled, ‘Is it necessary for every page to have a meta description’, where he suggests that webmasters use meta descriptions for their most tactically important pages, but that it is better to have no meta description than duplicates. The website currently has one meta description that is duplicated across the entire site. This seemed like a relatively straight forward suggestion but it is proving much more challenging to implement over a large website. The site’s developer has tried to resolve the meta descriptions, but says that the current meta description is a site wide value. It is possible to create 18 distinct replacements for 18 ‘template’ pages, but any sub-pages of these will inherit the value and create more duplicates. Would it be better to: Have no meta descriptions at all across the site? Stick with the status quo and have one meta description site-wide? Make 18 separate meta descriptions for the 18 most important pages, but still have 18 sets of duplicates across the sub-pages of the site. Or…is there a solution to this problem which would allow us to follow the best practice in Matt’s video? Any help would be much appreciated!
Intermediate & Advanced SEO | | RG_SEO0 -
Wordpress - Dynamic pages vs static pages
Hi, Our site has over 48,000 indexed links, with a good mix of pages, posts and dynamic pages. For the purposes of SEO and the recent talk of "fresh content" - would it be better to keep dynamic pages as they are or manually create static pages/ subpages. The one noticable downside with dynamic pages is that they arent picked up by any sitemap plugins, you need to manually create a separate sitemap just for these dynamic links. Any thoughts??
Intermediate & Advanced SEO | | danialniazi1 -
Create different pages with keyword variations VS. Add keyword variations in 1 page
For searches involving keywords like "lessons", "courses", "classes" I see frequently pages in the top rankings which do not contain the search term in the title tag, despite these terms being quite competitive. It seems that when searching for "classes", google detects that pages about "courses" may be just as relevant. What do you recommend? option 1: creating 10 pages optimized on 10 different keyword variations, each with a significant part of unique content or option 2: one page and dropping throughout the page 10 keyword variations in body and headlines Given that keywords are all synonyms and website has already high domain authority in the niche. thanks
Intermediate & Advanced SEO | | lcourse0 -
Duplicated Pages (Travel Industry)
Hi, I have 6 duplicated pages. I want to know the best way to resolve this issue. The title for all pages is 'Paradisus All Inclusive Luxury Resorts - Book your stay at Paradisus Resorts' http://www.paradisus.com/booking-template.php | http://www.paradisus.com/booking-template.php?codigoHotel=5889 |
Intermediate & Advanced SEO | | Melia
| | http://www.paradisus.com/booking-template.php?codigoHotel=5891 line 9 http://www.paradisus.com/booking-template.php |
| | http://www.paradisus.com/booking-template.php?codigoHotel=5910 line 9 http://www.paradisus.com/booking-template.php |
| | http://www.paradisus.com/booking-template.php?codigoHotel=5911 line 9 |0