Site wide content like "why choose us" just above the footer on every single page
-
Hi Guys,
I know that is not good having any kind of duplicate content on your site, but SEO is above all "competition", so I have to see what my competitor are doing to find the best way to outrank them.
So this is my question: is it good or not having site wide content like "why choose us" just above the footer on every single page? At the moment, I can see many - too many - of my client competitors having the "Why choose us" as site wide content above the footer. The funny thing they don't use a couple of sentences, they have placed many words and 10/20 internal links, in other words, they have enough stuff to put down a stand alone page.
What do you think: this is just a bad SEO practice or it may work, as I can see so many sites ranking well with this kind of piece of junk on each page.
I am not going to recommend this to my client, but as am trying to detail every decision I make showing what the competitors are currently doing, my concern is that my client finds it and therefore will ask to have the same shiny piece of garbage above the footer.
Thanks,
Pierpaolo
-
Hi,
We have a 'Why Choose us' section on most pages of one of our websites, and it hasn't affected our SEO in the slightest. It helps inform people as to why they should choose our company as opposed to the competition.
I don't believe it's 'garbage' - SO LONG as it's well executed. It drives conversion for us, so I think it's worth having.
I don't think it's worth having if there is nothing to differentiate yourself (or your client) but that's a different topic.
As far as SEO goes, it does no harm - so long as the rest of the content on the page is unique and useful.
Good luck, whatever you choose to do.
Amelia
-
Be the Google to their Ask Jeeves!
I understand what you mean here, sometimes these business folk just get in a rut of so and so is doing this we must do it too. I can't tell you how many times I have asked companies a question about a specific detail and offered opinions and their response was "well what are our competitors doing"?
URGH!
Bee Or Gin Ale!
-
I am agreed with you, but unfortunately what I have got from the creative brief the client gave us, is that in this market all the players have an awful poor idea of what marketing, targets, benefits, features etc meanings.
After I have analysed some sites I can say they don't do anything to separates from each others. They all offer the same services with fees that change of a couple of pounds. I can tell you that there are two kind of sites:
- populated with thousands pages, hundreds internal links and the "why choose us" footer.
- clean, neat and very stylish. With thin content and funny site structure
To be honest, I have an idea on how to make outstanding this business from the competitors, but it's more like developing a new service than marketing the current services. We will see what they give me a feedback on my idea.
Thanks for your kind reply,
PP
-
That all depends on what you are using it for. If you are in a market where your service or product can be found anywhere, than something that sets you apart from your competition should be highlighted in as many places as you possibly can. Best practice would be to incorporate this on an about us page, or add a tab to the top nav bar that would allow your customers to see it and then go to a page for the details. I do not like the idea of duplicate content on every page. I don't believe it increases the user experience and it definitely loses its SEO value.
For the purposes of standing apart from the competition, I would create a page highlighting what separates you from your competitors and then add it to your top nav bar. Call it "Why Choose Us" or "About Us", or even "What Makes Us Different". Something to catch the Users eye and give them an idea of what separates your company from everyone else selling your product or service.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Thin Content pages
I have a couple of pages that are thin content. One is essentially a page with the icons of our customers and a link out to their website. The other is a summary portfolio page that has some images of some of the client work we have done with links to internal pages that have more details about each client situation, approach, etc. These deeper pages are just fine. What is the recommendation for handling these thin content pages? We could add content, but then it wouldn't really help the user very much.
On-Page Optimization | | ExploreConsulting0 -
Need help in understanding why my site does not rank well for our best content?
Hi, We are a technology site from India (Digit.in) and we create a lot of original product review content (http://www.digit.in/mobile-phones/nokia-lumia-830-review-24655.html) but don't seem to rank even in the first 4 pages on Google results. Please let me know the reason for this and how to get this fixed. Thanks Arun
On-Page Optimization | | 9dot90 -
"og:description" vs. name="description"
According to Rock Your SEO with Structured Social Sharing "OG description overrides meta description tag." Moz Crawl Diagnostics seems to ignore og:description and only look for meta name="description" - does that mean my meta descriptions tags should be meta name?
On-Page Optimization | | leighw0 -
Should ".html" in the URL or not?
Does URL like /wedding-dresses.html/f/price/2,100 with "html" in the middle do harm to SEO? Should I drop the ".html"?
On-Page Optimization | | StevenRoland0 -
Is duplicate content harmful? Example from on my site
I'm not talking about content copied from another site but content unique to a site being used on several pages. I have a delivery tab that has precisely the same content as another product page. This content is on four product pages and the dedicated delivery page. Thanks
On-Page Optimization | | Brocberry0 -
Www vs "non" www site addresses and SEO
I first apologize for the lame question title - didn't really know how to word it... I'm having a bit of a conundrum and cannot figure out whats going on, but in the mean time I thought I would ask to see if its hurting my ranking. My site at www.ap-mg.com is built on WordPress using the Thesis them by DIY (just a little upfront info). I am very careful to make sure that all my links are in a particular format i.e. http://www.ap-mg.com - on my site, as well as other sites I have my profile on. My site also used to be hosted on the /home directory until about a month ago. My problem is that when I click on the DA MoxBar link while at my sites homepage, it takes me to Open Explorer, but to ap-mg.com and shows no results - I then add the www to the front of the address and vuala - results. But then the second issue I'm having is then it tells me that my site is redirecting the the /home directory, which its not and I'm still trying to figure that one out. So with all the craziness with my site, www, no www, /home....is this killing any chance of real ranking?
On-Page Optimization | | apmgsmith0 -
How to avoid duplicate content on ecommerce pages?
I am currently building the site architecture for a very large ecommerce site. I am wondering how I should build it out if I have products that I want to include in multiple categories within my site. For example: Lets say I sell fitness equipment and I have categories for things such as: Treadmill, Exercise Bike, Stair Stepper, Weight Benches etc. But then I also have specific brand category pages such a: Precor, Life Fitness, Hammer, Body Solid So my question is how do I structure this so I am building this correctly? If I sell a Precor Treadmill I will want to include that product under the "Treadmill" category page as well as under the "Precor Equipment" category page. Can I get some advice for the best way to structure this? It's obviously something I want to avoid at all costs of doing improperly and having to fix later. Thank you Jake
On-Page Optimization | | PEnterprises0 -
Will a "no follow" "no index" meta tag resolve duplicate content issue?
I have a duplicate content issue. If the page has already been indexed will a no follow no index tag resolve the issue or do I also need a rel canonical statement?
On-Page Optimization | | McKeeMarketing0