Internal linking between categories
-
Is it necessary to do internal links between the same categories of a website ( Let's say Ihave a category about shoes and in the category I have a page about boots and one about sandals ( should the page boots be accessible from the page sandals and the other way round or is the back button going back to the section shoes enough ) ?
If internal links between the same category ( sandals to boots ) are needed/recommended is it also a good practice to do site wide links between categories ( shoes and and bags for example )
Because by reading google recommendations "Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link" I am not sure if they are talking about breadcrumbs or text links i am kind of lost ...
Thank you,
-
This is a HUGE question, and honestly you should probably get some SEO consultation from someone who is familiar with ecommerce URL architecture. Having said that, you can look at some other sites that are doing a good job. Take a look at REI and Zappos.
Keep in mind that you should design for humans first and search engines second. If having a site-wide navigation link for your categories is going to help you sell more shoes, and help your customers find what they are looking for than you should do it. It's easier to make a website that was built for UX more SEO friendly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reasonable to Ask URL of Link from SEO Providing New Links before Link Activation?
My firm has hired an SEO to create links to our site. We asked the SEO to provide a list of domains that they are targeting for potential links. The SEO did not agree to this request on the grounds that the list is their unique intellectual property. Alternatively I asked the SEO to provide the URL that will be linking to our site before the link is activated. The SEO did not agree to this. However, they did say we could provide comments afterwards so they could tweak their efforts when the next 4-5 links are obtained next month. The SEO is adamant that the links will not be spam. For whatever it is worth the SEO was highly recommended. I am an end user; the owner and operator of a commercial real estate site, not an SEO or marketing professional. Is this protectiveness over process and data typical of link building providers? I want to be fair with the provider and hope I will be working with them a long time, however I want to ensure I receive high quality links. Should I be concerned? Thanks,
Intermediate & Advanced SEO | | Kingalan1
Alan0 -
Links to external site (hotels link)
Hello, I am currently designing the webpages of my website and I am wondering if I should link externally or if it going to hurt me ? I am in the travel industry and for example in the France in the Loire valley, I want to list hotels that people can stay at in pre and pods trip. Is it ok to link to maybe 10 of those hotels websites or can it hurt me ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Breadcrumbs or contextual links ?
Hi, I have breadcrumbs on my site but wondering if in addition to those I should also add contextual links linking to the same pages ? Or is it necessary to duplicate ? The reason i would be doing this is because contextual links/ editorial is what google likes and I am not sure breadcrumbs counts as much. Thanks,
Intermediate & Advanced SEO | | seoanalytics0 -
Backlinks to internal pages
Hi, Our website of 3K+ pages currently has more links coming to internal pages (2nd & 3rd Level), compared to links to homepage. Just wanted to know if this is bad for rankings ? Please share your thoughts. Thanks.
Intermediate & Advanced SEO | | Umesh-Chandra0 -
Bad links
Well just set up SEO Moz to find out someone thought it funny to build a load of links to our site http://bluetea.com.au/ with the anchor txt "Buy Cocks" .... PLEASE PLEASE let me know how much I should worry about this and how can I get rid of it?
Intermediate & Advanced SEO | | Intrested0 -
Site wide footer links vs. single link for websites we design
I’ve been running a web design business for the past 5 years, 90% or more of the websites we build have a “web design by” link in the footer which links back to us using just our brand name or the full “web design by brand name” anchor text. I’m fully aware that site-wide footer links arent doing me much good in terms of SEO, but what Im curious to know is could they be hurting me? More specifically I’m wondering if I should do anything about the existing links or change my ways for all new projects, currently we’re still rolling them out with the site-wide footer links. I know that all other things being equal (1 link from 10 domains > 10 links from 1 domain) but is (1 link from 10 domains > 100 links from 10 domains)? I’ve got a lot of branded anchor text, which balances out my exact match and partial match keyword anchors from other link building nicely. Another thing to consider is that we host many of our clients which means there are quite a few on the same server with a shared IP. Should I? 1.) Go back into as many of the sites as I can and remove the link from all pages except the home page or a decent PA sub page- keeping a single link from the domain. 2.) Leave all the old stuff alone but start using the single link method on new sites. 3.) Scratch the site credit and just insert an exact-match anchor link in the body of the home page and hide with with CSS like my top competitor seems to be doing quite successfully. (kidding of course.... but my competitor really is doing this.)
Intermediate & Advanced SEO | | nbeske0 -
What are your thoughts on using Dripable, VitaRank, or similar service to build URL links too dilute link profile???
One of my sites has a very spamy link profile, top 20 anchors are money keywords. What are your thoughts on using Dripable, VitaRank, or similar service to help dilute the link profile by building links with URLs, Click Here, more Info, etc. I have been building URL links already, but due to the site age(over 12 years) the amount of exact match anchor text links is just very large and would take forever to get diluted.
Intermediate & Advanced SEO | | 858-SEO0 -
How to properly link to products from category pages?
Hi All, We have an e-commerce website and the category pages are built so that there is a product image and below it there is the title. Both the image and the title are in a href (each on its own). I encountered the following unfinished discussion here at MOZ:
Intermediate & Advanced SEO | | BeytzNet
http://www.seomoz.org/q/how-to-optimize-achor-text-links-on-ecommerce-category-page#post-93758 The discussion states that its improper. The question is - if it is wrong then why? (maybe because Google will give its weight to the image anchor instead of the text anchor since it is higher in the page). The other question is how to resolve the matter?
Should I add nofollow to the image href? Thanks0