Do we need to post unique content on every Social media website?
-
Can we use the same content (description) for FB, Twitter, Pinterest, Google+ etc?
-
"Let's put this to bed once and for all, folks: There's no such thing as a "duplicate content penalty." At least, not in the way most people mean when they say that."
"Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don't follow the advice listed above, we do a good job of choosing a version of the content to show in our search results."
This information is from Susan Moskwa, Google Webmaster Trends Analyst.
The only problem with duplicate content is that Google has to decide which copy should rank highest.
-
Bas is 100% right, you do not have to but each social media outlet's audience act differently. To get the most out of your social media postings you should tailor your message delivery and content based on each platforms strengths and what your customers respond best to on each independently.
-
Ive been using the same content with all the social media sites. Never thought about it.
I guess that what Bas is saying is reasonable: you can engage with the followers offering different content in different social sites.
-
Hi Howard,
As for the 'have to', I'd say no, you don't really have to use unique descriptions with your content on those networks. But I'd keep in mind that your audience is on several of those networks because they want to find different kinds of content or want to engage in a different way. Thus by copying descriptions and make something potentially unique generic, you might miss a good opportunity to connect with your audience on one or more of those networks.
Just my 2 cents, hope this helps you
-
I´m doing it and my blog is going quite well
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Social Media & SEO
Hi Does anyone have any good articles or case studies on how SEO/Social compliment each other? I know the benefits, I just need something tangible to show management, which justifies me spending more time on it. I currently do a lot of onsite SEO, but I know we're missing the content marketing/social media aspect and it's something I want to push. Any help would be great 🙂 Becky
Social Media | | BeckyKey0 -
Is it possible to modify the default social sources in Google Analytics?
In the newest Google Analytics there's a section called 'Social' which tracks traffic from FB, Twitter and other social sites. For some reason it doesn't include Instagram (which is the one that matters to me, though I'm sure there are many others that it doesn't include either.) Is there a way to modify that and add Instagram as a social source?
Social Media | | storemachine0 -
Monitor Social Traffic
SocialAppsHQ has revised their pricing plans. https://www.socialappshq.com/home/pricing?utm_medium=email&utm_source=pricechange We have been using both their Apps and Social Monitoring. The Apps has worked pretty well for us and the revised pricing will actually be cheaper for us, so I'll likely continue with that feature. As for the Social Monitoring, perhaps I'm not using it effectively, but I get notice of social traffic too late to be really useful. To help generate viral lift in Twitter, for example, I need to be notified within an hour or so that someone has mentioned our product. If I am notified eight hours after the original tweet, then many on the east coast are already asleep and I can't retweet effectively until the next day, and it looses impact when the discussion is cold. Also, the revised pricing makes this feature much more expensive for us. What services can you recommend that will give us rapid notification of search phrases on FB and Twitter? Best,
Social Media | | ChristopherGlaeser
Christopher0 -
What are the best social media measurement/ management tools to use (that measure metrics and conversation volume & conversation sentiment)?
What are the best social media measurement/ management tools to use (that measure metrics and conversation volume & conversation sentiment)?
Social Media | | RochelleRietow0 -
Social Media Approaches for a Pest Control Company
Hi Everyone, I am working with a pest control company that is looking to branch out into social media. Their primary goal is to connect with their existing customers to improve retention. The secondary goal is to potentially pick up new clients. With that said, I wanted to see if you all had some ideas on things that they could tweet/facebook about on a regular basis? Posting about bugs on a daily basis gets pretty boring. I know Rand has been talking a lot lately about not being so narrow, so maybe we should talk more about general home improvement? Any thoughts or ideas? Thanks! EDIT: I should clarify that this is a company that has maintenance plans. You don't call them only when you have a problem. You sign up with them, and they treat your property every 3 months, or whenever you call. Only about 2% of their customer base is one-off phone calls to fix 1 problem and never come back again. I don't think their existing customer base will have any issues with Liking them on Facebook or following them on Twitter. The initial plan is to incentivize them to do so, but once we get the like/follow, we want to continually be in front of them with interesting content, contests as Jay suggested, etc.
Social Media | | brianspatterson2 -
1.5m pageviews / 400k uniques. What are we missing though?
We have built up our site to 1.5m pageviews / 400k uniques per month. But I am sure there are a ton of things that we aren't doing correctly. Please take a look at DenimBlog.com and let me know if there is anything we can do to improve the site. We would love to figure out a way to get to 2m pageviews. Also we would love to have you take a look and check out our google analytics. You can see our 3 years of great data and see if you see anything we aren't capitalizing on. Just drop me your analytics gmail account and I'll add you. Ywo13.png
Social Media | | denimblog0 -
Do social media buttons work better "within" a website or "outside" of a website?
Websites like techcrunch.com include the social media buttons (+1, FB like, linkedin etc.) to the left of their articles so they seem to float outside of the content. Some even let the social media buttons wander while scrolling, so that they are always visible (e.g. here: http://www.kirstenwinkler.com/news-from-palabea-and-how-to-prepare-kids-for-tomorrow/). The "traditional" way has been to include the buttons within the content, e.g. on top of the article or on the right hand side. I was wondering which alternative has the largest impact. Intuitively "outside" of the content should be more visible as it "breaks" with the website design. Has anyone done an empirical test which version gets more clicks?
Social Media | | aschroet0 -
How do I control the thumbnail image for a link on a Facebook post?
Hi, All! I've spent about an hour working on this with no success, so I thought I would ask the community: How do you tell Facebook which image to put in for the thumbnail on a link you're posting? And I would like it to be a different image for each post, and I don't want to have to deal with programming PHP (the main solutions I saw). I'm on a Wordpress based site, and I've tried putting images in as the featured image, made sure they weren't huge (under 200x200), made sure they were .jpeg... and the only thing that Facebook offers me as a thumbnail is a generic "green globe" image that I don't believe comes from my site at all. Any ideas? Thanks in advance!
Social Media | | debi_zyx0