National Results when Searching
-
I have a client that sells health and life insurance. It's a local office in a smaller town. When I do a google search only national results come up but when I tack on the city and state I get local results. I've done keyword research and narrowed the area down to the county. The search volume I get from just the keyphrase like "health insurance" lets say is an average of 70 per month but when I tack on city and state that number drops to 10 per month. What would be the best strategy for gaining traffic. It's not realistic to compete with national company like State Farm. Any Ideas?
-
Hi James,
I agree with Richard on this - you want to aim for the traffic that is most relevant to your client. For a small business, ranking organically just for health insurance is likely to be out of the question, but ranking locally for health insurance in his small town should be achievable.
-
Hey,
I've ran across this situation many times. Although the traffic volume is much lower for the location targeted keyword, that traffic will tend to be much more qualified. Pumping traffic into the site will not do much good if it's not qualified traffic.
Also, while you probably can't beat State Farm in the national organic rankings, you can easily beat out the local agent in the local pack.
So it comes down to what your goal is - More traffic or improved rankings?( SEO or local SEO) I tend to work for improved rankings.
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do Nation wide business win Local?
For example, this site https://www.kvetinyhned.cz for selling flowers is ahead of the sales of local stores that have a site but aimed only at sales in a certain area of the store
Local Website Optimization | | Martin11Martin0 -
Loss of search visibility-consecutive drops in one month - something I did or competitors?
I am fairly new to Moz. I co-manage a national website with about 400 common pages and separate location areas for cities in Australia. 1 city starting their own separate website a year ago. A drop in search visibility of the whole national site and my location page started in mid July according to Moz stats.- 8%>12%>$38% consecutive drops per week. In google analytics the organic search has dropped 8% overall & 2% on my location page in last month. I did minor optimisation to the my page and articles using Moz in July - upped H2 to H1 title, tweaked main keyword, wrote slightly different SEO title and included keywords in body copy. The rankings of the target keywords went up but other keyword rankings went down. The other thing that started in June was Facebook advertising of our blog articles (click-throughs have a high bounce rate of 95%). The office with its own website (with a similar brand name) also started doing Facebook advertising and SEO for it earlier this year. I can see their own website traffic really shot up in June/July, and they also maintained their traffic on the national site. Wondering if any of these are causing the drop, or if this is more an indicator of competitor activity or alogorthms? Any ideas about causes and solutions appreciated.
Local Website Optimization | | SueMclean0 -
Novice SEO Question - UK & COM Results
Would someone please explain to me why when doing this search https://www.google.co.uk/search?pws=0&q=online+texas+hold+em there are uk and com pages ranking in the results for pokerstars & how do I fix it? Thank you!
Local Website Optimization | | charliegirlcontent1 -
How accurate are google keyword estimates for local search volume?
We've all used the Google Adwords Keywords Tool, and if you're like me you use it to analyze data for a particular region. Does anyone know how accurate this data is? For example, I'd like to know how often people in Savannah, Georgia search for the word "forklift". I figure that Google can give me two kinds of data when I ask for how many people in Savannah search for "forklift". They might actually give me rough data for how many people in the region actually searched for the term "forklift" over the last 12 months, then divide by 12 to give me a monthly average. Or they might use data on a much broader region and then adjust for Savannah's population size. In other words, they might say, in the US people searched for "forklift" and average of 1,000,000 times a month. The US has a population of 300,000,000. Savannah has a population of about 250,000. 250,000 / 300,000,000 is 0.00083. 1,000,000 times 0.00083 is 208. So, "forklift" is searched in Savannah an average of 208 times. 1. is obviously much more accurate. I suspect that 2. is the model that Google is actually using. Does anyone know with reasonable certainty which it is? Thanks,
Local Website Optimization | | aj613
Adam0 -
How to create sites with powerful individual pages to achieve top results.
How to create sites with powerful individual pages to achieve top results . According to MOZ I need to have powerful individual pages to achieve top results my site has a 0 authority so for this reason I need to focus on powerful pages but how do I know if my pages are powerful or not.
Local Website Optimization | | A.V.S0 -
Virtual Offices & Google Search
United Kingdom We have a client who works from home and wants a virtual office so his clients do not know where he lives. Can a virtual office address be used on his business website pages & contact pages, in title tags and descriptions as well as Google places. The virtual office is manned at all times and phone calls will be directed to the client, the virtual office company say effectively it is a registered business address. Look forward to any helpful responses.
Local Website Optimization | | ChristinaRadisic0 -
SEO geolocation vs subdirectories vs local search vs traffic
My dear community and friends of MOZ, today I have a very interesting question to you all. Although I´ve got my opinion, and Im sure many of you will think the same way, I want to share the following dilemma with you. I have just joined a company as Online Marketing Manager and I have to quickly take a decision about site structure. The site of the company has just applied a big structure change. They used to have their information divided by country (each country one subdirectory) www.site.com/ar/news www.site.com/us/news . They have just changed this and erased the country subdirectory and started using geolocation. So if we go to www.site.com/news although the content is going to be the same for each country ( it’s a Latinamerican site, all the countries speak the same language except Brazil) the navigation links are going to drive you to different pages according to the country where you are located. They believe that having less subdirectories PA or PR is going to be higher for each page due to less linkjuice leaking. My guess is that if you want to have an important organic traffic presence you should A) get a TLD for the country you want to targe… if not B)have a subdirectory or subdomain for each country in your site. I don’t know what local sign could be a page giving to google if the URL and html doesn’t change between countries- We can not use schemas or rich formats neither…So, again, I would suggest to go back to the previous structure. On the other hand…I ve been taking a look to sensacine.com and although their site is pointing only to Spain | |
Local Website Optimization | | facupp1
| | |
| | |
| | |
| | |
| | |
| | |
| | | They have very good rankings for big volume keywords in all latinamerica, so I just want to quantify this change, since I will be sending to the designers and developers a lot of work1 -
How To Explain To A Client That Results May Take 6 Months or More?
We have a client that has 3 websites. They sell aftermarket vehicle accessories, dog boxes, running boards etc. All 3 sites are new and we started the SEO and Social Media campaign when the sites were launched back at the beginning of November. The client is starting to get leery of our work because they have not had many sales. They are in highly competitive industries, brand new websites, and new social media platforms. One of my strong suits is not wording things in a manner that the client understands. I guess basically what I am asking is if anyone can point me to a paragraph or two that easily explains that the results (new clients) from SEO on new websites can take some time and some bullet points to go along with it. We do have metrics showing the increase in unique visitors to the site, increased social media activity etc but what the customer sees are the low sales numbers.
Local Website Optimization | | Atlanta-SMO0