Google and connector words
-
Hello and straight to the point,
How does google treat connector words (the, in, on etc) in relation to keywords ?
For example if people are searching for "hardware sydney" but the content on the page uses the phrase "hardware in sydney" does this make a difference to the way Google views the page content?
Cheers
David.
-
Ok thank you. That's what I have been doing, examining the returned results. And it appears to me that Google does indeed treat the wording differently, it doesn't change the result much though.
Where keywords used by people finding this business lack the connector words the content of the site needs to use them for text to make sense and flow.
I was looking for a way to at least link the phrasing to help keep the page ranking.
Any suggestions ?
-
It does sometimes. And it depends on the connector words.
- Tom and Jerry
- Tom & Jerry
Just do those searches and you'll see that they're pretty different.
In doesn't matter so much. Photographer Melbourne, Photographer in Melbourne - nearly identical.
So & vs And matters a lot. and, or, in, but? Not too much. There's another one that really matters. vs.
- Kleenex Tissue
- Kleenex vs Tissue
VERY different results.
-
If I use those queries with quotes or without quotes I get very different results pages. (That's from the USA).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website Rankings Dramatically Drops in Google Search
Dear Moz Team, My website : https://www.crichighlightsvidz.com Rankings dramatically drops in Google search from 01st August 2022 to, being top 10 rankings for all of my keywords to not even being in top 50 positions after checking in search rankings. This website hosted on: www.porkbun.com. May I know what's the reason to drops rankings. Thanks
Keyword Research | | sagargone
Sagar Gone0 -
I want to update the Key words in my title tag. But i'm afraid of what might happen:(
Hello everyone, My Insurance agency ranks high in searches, but the key words in our Title Tag aren't very well optimized at all. It's too long, in the wrong order, there's duplicate's and the Key words aren't even in there?! So, I want to update the home page, as well as all the other pages that are having the same problem. I'm hoping that because we've been ranked in the top 3 for over 3 years and I blog 3-4 times a month, and all my Off-page seo is on point, I shouldn't see to much of a drop? I'm changing my title from this: General liability, Commercial building, Workers Comp, Truck, Auto Insurance in Dallas, Texas - - Thumann Agency **To this: **Business & Home Insurance Dallas, Texas | Thumann Agency. Please share you thoughts with me, good idea or not? Many thanks in advance! )
Keyword Research | | MissThumann0 -
Does Google do keyword matching when deciding whether to rank a page?
Hi, another newbie question on keyword research and selection (can't find any information on-line with this low level of detail)... If I've decided that my primary keyword for a given product page is the product name, something like 'AquaPower wet and dry cordless vacuum cleaner', can I assume that it isn't worth additionally optimising the page for 'cordless vacuum' as this has a phrase match in the primary keyword? Is it still worth additionally optimising for 'wet and dray vacuum' which has a broad match within the primary keyword or is Google bright enough to drop the intervening word 'cordless' when deciding whether to rank my page? Thanks for any guidance on this.
Keyword Research | | Alli70 -
Always shows homepage in google
We have www.powerwale.com (homepage) and powerwale.com/inverter-battery pages whenever there is a inverter battery online keyword search happens in google, google shows only homepage in the results, even we have seo optimised the inverter battery page,seperately above.. Not sure, why this happening?? Any SEO expert ideas, wht should i do to make inverter battery page is displayed in google result..instead
Keyword Research | | Rahim119
of homepage... Appreciated your ideas.. Thanks0 -
KWs w/ no bids on Google AdWords
When using the Google Keyword Planner to research KWs, is it a correct assumption that if the KW doesn't have a suggested bid, there's probably not going to be a real impact in optimizing for it? Hypothetically, if I saw a high-volume, low-competition KW w/out a suggested bid I'd feel differently, but I'm just seeing it happen with low volume and competition. Thanks,
Keyword Research | | SSFCU
Sarah0 -
Ignore keywords that have no data in the Google Keyword Tool?
Hello, There are some keywords that have no monthly search data in the Google Keyword Tool. In many cases, this is because there have been very few searches for the keyword. Would you recommend focusing on other keywords that do have search data in the Google Keyword Tool? Perhaps focusing too far out on the long tail of search results can be less productive than focusing on keywords that have proven that at least some people care about them. What do you think? Thanks!
Keyword Research | | nyc-seo0 -
Google Keyword Tool: What is considered a unique keyword?
I'm trying to research keywords using Google's Keyword Tool. After looking at results, I have the following questions: 1. Does singular/plurals of a word count as two different keywords to Google (ie: photobooth and photobooths)? Would I need to have a unique page targeting each word or will one page on my site be sufficient for targeting both? 2. I've noticed that different variations of keywords have the same global monthly search results. This leads me to believe that Google see's all of them as one keyword. ie: "photo booth props" and "props for a photo booth" and "props with photo booth", all have 22,200 search global monthly search resluts. On the other hand "moustache prop" and "prop moustache" have different global monthly search results (480 and 590). Can anyone explain this?
Keyword Research | | Alchemist230 -
Influencing which page google chooses as the authority for a certain keyword
I have spent the last year optimizing my site for a specific keyword that I believed would do well with respect to conversions. The good news is that my efforts have somewhat succeed. I am now ranking second for a pretty popular keyword, and this effort has definitely increased my traffic. The bad news is that the target page that shows up for the optimized keywords isn't really the authoritative page on my site for the given keywords. As a result, it is my belief that my bounce rate is increasing and my conversions are decreasing. To be more specific, let's say I have optimized my site for the keywords "cool widgets". On my site, I am referencing "cool widgets" in key areas such as title, meta keywords etc. I am referencing the above both on my homepage as well as the cool-widgets page. So, http://www.mysite.com and http://www.mysite.com both contain pretty heavy optimization for "cool widgets". When a user searches "cool widgets", google is displaying mysite.com - however, i'd like it to display mysite.com/cool-widgets like all my competitors. Is there any advice or light the community can shed on how I might go about correcting this issue? I don't think I want to de-optimize my home page, as I am afraid I might lose that position and not have it replaced with the more relevant target page. Any advice would be greatly appreciated. Thanks. Roy
Keyword Research | | royboy0