Adwords CTR by position
-
Hi first post and look forward to contributing at some point. I've learnt our sector is going to have a shakeup with some big trademark bans on the way. I'm trying to get an idea of the percentage of traffic that currently clicks on paid ads at google vs organic results. Are there reports that have been done that show CRT for each position for each category?
-
Thanks for your responses, I'll try to clarify my question. This is a graph I stumbled across looking at Google Russia, http://www.russiansearchtips.com/2011/09/. Is anyone aware of similar data for the US, or Google in general? Or is there data that shows the split between clicks on PAID vs clicks on organic links, ie is it 50/50?
-
I think you're best bet to see how your ad position affects your CTR would be to create an experiment in Adwords and set different keyword bids for the same ad. That way you could determine your sweet spot for CPC vs CTR.
-
Because the adwords ranking method is based upon total yield of the ads.... meaning that
(number of clicks) x (cost of clicks)
is an important part of the calculation, it is possible - even probable - that the second or third position could have ten times the CTR of the first ad.
The first ad could have a clickthrough rate of 1% and be bidding $10 per click.... and the second position ad could have a clickthrough rate of 10% and be bidding $0.99 per click.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Zero Position and bolded words
Hi, I was wondering if in the featured snippets as well as in the regular snippets the words that are bolded are what google considers being part of the knowledge graph for that request. For example if you type "italy tour" see the featured snippet and the bolded words, why are those bolded ?
Intermediate & Advanced SEO | | seoanalytics0 -
Content position and topic modelling
Hi, Two questions here, First: Does the position of content have any impact on performance? For example say a page displays a league table (20 rows) so eats up most of the above-fold space. Would that table being top followed by content have a negative impact? Would creating 'some' content before a table help? Second: Does topic modelling actually help relevance signals? So say I sold guitars and the page had the word 'guitar' throughout the content, would including electric, acoustic, strings, amps etc also in the content help the page become more relevant for the term 'guitar'? Or would it just expand the terms the page would be eligible to show for? Thanks.
Intermediate & Advanced SEO | | followuk1 -
Website losing rank positions after https
Hi there.. we were having a good increase in rankings since using Moz and then we purchased an ssl certificate so our website would run under https... to make sure our website is only accessed through https, we have used a method on .htaccess (appache) to make sure the website is only reached through https, using: RewriteEngine on
Intermediate & Advanced SEO | | mszeer
RewriteCond %{HTTPS} !=on
RewriteRule ^(.*)$ https://%{HTTP_HOST}/$1 [R,QSA] after doing this, from our last crawl perspective, we lost several positions that we were increasing.. what have we done wrong ? we have to fix this asap, please help us...0 -
Keyword Position in Headings
Hi All, Where is the best place to position the keyword / keyphrase within a heading? i.e. for keyphrase Red Shoes Which of the below would yield better SEO results whilst ensuring readability to us humans. Latest fashions in red shoes.
Intermediate & Advanced SEO | | Mark_Ch
or Red shoes at an affordable price. Thanks Mark0 -
Influence on CTR for high traffic keyword in url and redirect
I currently dominate on my site for a very high traffic keyword. My url contains this keyword in it along with the word "Free" in the beginning. Lets say my keyword is "This Keyword" then my url would be freethiskeyword.com. I rank 3rd for this keyword and generates me about 8k on a low month. I was just able to obtain my main keyword as my sole URL through an auction for a measly 2,000.00. (Very Excited about this). So now I have the URL thiskeyword.com What I want to know is what kind of influence can I expect with my new URL have in CTR. Since it is a high traffic keyword is there a automatic "Trust" factor that is involved and will users tend to click on thiskeyword.com as apposed to freethiskeyword.com? My Second Question I am torn as to what I should do with this new URL. Should I redirect my old URL to my new URL and keep both pointing to the same site? or should I try and dominate my niche and build a new site entirely. Since I currently make about 8k a month for third, if I were to build a separate site and be able to obtain 1st place for my new keyword that would generate me 2 amounts in income based on stats. CTR based on http://searchenginewatch.com/article/2049695/Top-Google-Result-Gets-36.4-of-Clicks-Study freethiskeyword.com = 8k/m for 3rd based on 10% of clicks (currently) thiskeyword.com = 24k/m for 1st based on 36% of clicks (in theory) If I keep each site separate and be able to have one site at 3rd and the other at 1st then I would be making about 32k a month. If I redirect my old url to my new url then I would only have 1st place (if I make it to first of course) and that would only make me 24k a month. It seems to me I should keep these sites separate to generate more income. I am torn what I should do. Also with the EMD penalty I am afraid to 301 my site to my new URL since it is my exact keyword as apposed to my current one. I am defiantly branded as "Free This Keyword" so moving it to thiskeyword.com could hurt me more than help (at least I think so) What you think?
Intermediate & Advanced SEO | | cbielich0 -
SEO - Why variation in Google positioning? Are we penalized?
Our webiste is made of 2 different parts hosted in 2 different directory on the same domain: 1. The website itself, which can be seen as a catalog. 2. A blog on WP. Sometimes we lose 50% of our traffic and 5 to 10 days later the traffic goes up again. When looking at position in Google it appears that when losses of traffic happen, the Google positions of pages from the website become bad. The blog pages themselves keep their good position. Suddenly after few days we find our previous good postioning and we have a good traffic again. Here at the questions we have: 1. Why do we have variation on our Google positioning? Which parameters can influence? Bounce rate? Speed? 3. Why only the website is penalized and never the WP blog whereas they are on same domain? If someone has experienced it before or has a idea, your expertise is welcome... Thanks.
Intermediate & Advanced SEO | | ZOD0 -
High Rankings, Search Volumes & Low CTR
I'm hitting a roadblock: I've successfully optimized our company website for 5 keyphrases, 3 of which we're ranking #1 in Google.com for, and for which monthly search volumes in the US are > 10,000. Yet, our CTR for those searches is below 1%!!! In plain words: people are looking for our industry, find us on as the first result, yet don't click on us! It's the first time I've experienced this in SEO and I'm wondering what is going on - and if anyone has suggestions. Any help is appreciated...
Intermediate & Advanced SEO | | quickmobile0 -
Adwords Policy and SEO
I have a customer who runs campaigns on adwords and we have had real problems with his ads being taken down due to certain ingredients being present in supplements. Now we move towards his SEO campaign and we wondered if the natural listings are effected by sites that list banned substances or pages listed on the adwords policy as being banned ? Has anyone experienced a site being downgraded by link being present from sites that provided products or services that are banned from being advertised on Google adwords ?
Intermediate & Advanced SEO | | onlinemediadirect0