Backlink profile maintenance?
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hello all,
I have a large website that generates a few thousand organic links a day per majestic, and has over 2k referring domains.
a few months back I did a disavow, but I'm wondering your thoughts on how often I should be looking to get bad links removed and add new links to my disavow list. Also, what is really considered a bad organic link?
Are there any companies out there that offer monthly backlink maintenance or something?
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Thanks guys. Can anyone recommend an SEO company who has a good reputation for managing this type of monthly maintenance service?
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I do link hygiene once a month. I usually have to update my disavow file when I do that. Our site is old and keeping up with all of the links is not an easy task. Link hygiene, in my opinion, needs to be done monthly. If you are or aren't building links you can pick them up around the internet not even trying. That is why I monitor my profile so closely. Usually the links that just appear out of nowhere are links that I don't want or are bad for my site.
There is a software, but for your site it would be about $650 a month. It is really helpful. It updates the disavow file and forces a crawl immediately. To me, it is worth the money. You will have to have the time to manage it, which takes a few hours monthly.
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Probably not the answer you want to hear but Cuttsy has said you should nofollow widget links:
http://searchengineland.com/googles-matt-cutts-i-recommend-nofollowing-links-on-widgets-169487
That being said, if there are only a few spam links coming in I wouldn't worry too much. If it's a lot, I'd consider how the widget is being used and why it's coming with spam.
But yes, any reasonable SEO agency should be able to help you with routine link maintenance.
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What if the majority of our inbound links are coming from external websites utilizing our free widgets on multiple pages of their website, in some cases all pages of their websites (that link back to our site without any anchor text)?
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I think the main question in this is "if you're not building a link, is it bad?"
Rarely should you be punished for someone else building links to your site. That's not to say it doesn't happen or even negative SEO doesn't exist. But if you're getting natural, organic links I would be very hesitant to disavow them unless they're very obviously spammy.
So I suppose I'd take a look at the profile every couple weeks to a month and see if the links coming in are really that bad and go from there. You can always get someone to clean it up on an ongoing basis (any decent SEO company should be able to price you a service for this depending on your needs.)
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