Interstitial Ads - what do you think?
-
What do you think about this type of ads? any suggestions ?
-
Hi..
We deviated from the main topic... I'm not talking about PayWall, I'm talking about the ADS after few pages with the text "Continue to site".. -
Perfect. That was my hunch, but thanks for clearing that up.
-
These were Google Consumer Surveys, that function similar to a paywall. The visitor lands on the site and can see part of the article - a couple paragraphs. The survey covers the rest of the article. The visitor is asked to answer a survey (usually one question) and if the survey is answered access is granted to the visitor and the webmaster earns $ for each question answered.
If you go to the webpage below you can see a screenshot of The Daily Globe with the survey covering most of the article.
http://www.google.com/insights/consumersurveys/publishers
Matt Southern talks about revenue here...
-
EGOL, Slightly off topic, but I'm curious: these were 3rd party surveys, ya? Not on site ones regarding your own site's usability, etc?
-
You have EGOL saying he's less likely to link to a site with these types of ads, as well as the greater bounce rate when running them, it's a small sample size when considering the internet as a whole, but I think that's a trend that holds true. That would be a tick in the "bad" column.
Ads themselves are supposed to be value neutral, but when over used can be a spam signal. So "neutral" to "bad" there.
I would look for different sources of ad revenue and qualify them heavily when making changes.
-
If your bounce rate goes up, your rankings might go down.
If people stop recommending your site, your rankings are not going to rise like they otherwise would.
I dumped out buckets of money when I took the surveys off. Buckets.
-
What about SEO? good? bad?
-
Agree with EGOL. They're also higher targets for being blocked based on how they're implemented or via adblocking software in general.
-
In general, I like ads and make my living by publishing a website that displays them.
I don't like interstitial ads because they are an annoyance and they require effort to close. I see them a lot on Slate and Forbes. If I didn't like some of their authors I would avoid those sites because of their interstitial ads. Forbes runs other ads that I really dislike and would not run them on my own website.
I have a section on one of my websites that links out to eight to ten news stories per day on other websites. I often see an interesting story on a site where my visitors are going to be hit with an interstitial ad, and before I include that story in my news I look to see if there is superior coverage of the same story on a website that does not display interstitial ads.
Would I run interstitial ads on my website? Probably not. I ran Google Surveys for a while (which are really similar to interstitials) but got rid of them even though they were paying buckets of money. My bounce rate became horrible after they were placed on the site. So, I figured that they were short term income and a long term decline in the popularity of my website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
WordPress posts Title field inserts title into blog posts like a headline but doesn't ad H1 tag how to change?
I have a Wordpress website which is just using the Default theme, when I post in the blog, whatever I put in the "Title" field at the top of the editor is automatically is placed within the body of the blog post, like a headline, but it doesn't include any H1 tags that I can see. If I add my own headline within in the blog editor, it still inserts the Title like a headline. I am using the Yoast SEO Plugin and also write the meta title there, should I just leave the Wordpress title field blank so it doesn't insert into the blog post? Or is that inserted Title being recognized as an H1 even though I don't see h1 tags anywhere? Hope this isn't too confusing.
Intermediate & Advanced SEO | | SEO4leagalPA1 -
Moz page optimization score issue, have a score of 95, but can get to 99 if I ad my keyword basically twice in the url.
Hello, I have a keyword for lack of providing too much info we will say my keyword is laptop-bags. Now we have a /laptop-bags/ page and inside that page **/laptop-bags/leather-shoulder/ ** We got a score of 95 for that page. Now I got a score of 99 when I changed it to **/laptop-bags/leather-shoulder-laptop-bags/ ** The way Bigcommerce handles is it will use the product category title in the url, page title and site links, to me it feels like it's spammy, as well as on my /laptop-bags/ page, I now have 18 keywords of " laptop bags " on that page when before it was 12, since I added laptop-bags to all 6 categories inside the laptop-bags page. How would you handle this, use the /keyword/ then /longtail-keyword/ in full or would using /laptop-bag/leather-shoulder/ still rank for leather shoulder laptop bags? I've asked this before and was told to use whatever sounded better to the user, but now moz is telling me different.
Intermediate & Advanced SEO | | Deacyde0 -
Should I Keep adding 301s or use a noindex,follow/canonical or a 404 in this situation?
Hi Mozzers, I feel I am facing a double edge sword situation. I am in the process of migrating 4 domains into one. I am in the process of creating URL redirect mapping The pages I am having the most issues are the event pages that are past due but carry some value as they generally have one external followed link. www.example.com/event-2008 301 redirect to www.newdomain.com/event-2016 www.example.com/event-2007 301 redirect to www.newdomain.com/event-2016 www.example.com/event-2006 301 redirect to www.newdomain.com/event-2016 Again these old events aren't necessarily important in terms of link equity but do carry some and at the same time keep adding multiple 301s pointing to the same page may not be a good ideas as it will increase the page speed load time which will affect the new site's performance. If i add a 404 I will lose the bit of equity in those. No index,follow may work since it won't index the old domain nor the page itself but still not 100% sure about it. I am not sure how a canonical would work since it would keep the old domain live. At this point I am not sure which direction I should follow? Thanks for your answers!
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Good or bad adding keywords in Pinterest description?
I added all keywords in description. Will this affect my website, Google takes this as negative way? I am not adding keywords on my own website, but adding keywords to third party website? https://www.pinterest.com/pin/304555993526970292/
Intermediate & Advanced SEO | | bondhoward0 -
What do you think of this post? An ordered article or not???
Hi, Just encountered the following article on Digital Trends: http://www.digitaltrends.com/mobile/lg-z-rumored/ This is a huge and respected site. Notice, that whenever the word "smartphone" or "smartphones" is mentioned, there is a link to Sprint. Needless to say that Sprint has nothing to do directly with the article's subject (a new LG smartphone that may be coming soon). So, is this an ordered piece? Is this legit? Does it assist Sprint with the article that is not really related? Should I pursue these type of articles (links) for my site or only HUGE companies can get away with it? Any thoughts?
Intermediate & Advanced SEO | | BeytzNet0 -
Does putting a Google custom search box on make Google think my users are bouncing?
I added a Google custom search box to my pages, that's doing an advanced Google search. A lot of people are using it. So users are coming to my site from a Google search, and then often performing another Google search on my site. Should I be worried that Google may interpret the resultant user behavior as a bounce or pogo-stick? Or will the fact that the second search occurred on my site, using custom search, and with advanced parameters signal to Google that this is not a dissatisfied user returning to Google? Thanks
Intermediate & Advanced SEO | | GilReich0 -
Running Google Ads on the website will impact the Rankings?
Hi, Will Google AdSense those are running above the fold of the website, impact the keywords rankings?
Intermediate & Advanced SEO | | RuchiPardal0 -
Odd duplicate page notification (I think)...
Hi! In looking at my site's crawl diagnostics, I came across 2 pages that were flagged as duplicate content. I can't quite figure out why. The only difference in the URLS is an uppercase '"B" vs a lowercase "b" following the "~". Here are the URLS: lowercase b example:
Intermediate & Advanced SEO | | peterdbaron
http://www.admissionsquest.com/~boardingSchoolNotes/ShowArticle.cfm/ArticleID/142/ArticleTypeID/12/Topic/What-Makes-a-Progressive-Boarding-School uppercase B example:
http://www.admissionsquest.com/~BoardingSchoolNotes/ShowArticle.cfm/ArticleID/142/ArticleTypeID/12/Topic/What-Makes-a-Progressive-Boarding-School Is that the problem? Any advice is very much appreciated. Thanks! Peter0