Interstitial Ads - what do you think?
-
What do you think about this type of ads? any suggestions ?
-
Hi..
We deviated from the main topic... I'm not talking about PayWall, I'm talking about the ADS after few pages with the text "Continue to site".. -
Perfect. That was my hunch, but thanks for clearing that up.
-
These were Google Consumer Surveys, that function similar to a paywall. The visitor lands on the site and can see part of the article - a couple paragraphs. The survey covers the rest of the article. The visitor is asked to answer a survey (usually one question) and if the survey is answered access is granted to the visitor and the webmaster earns $ for each question answered.
If you go to the webpage below you can see a screenshot of The Daily Globe with the survey covering most of the article.
http://www.google.com/insights/consumersurveys/publishers
Matt Southern talks about revenue here...
-
EGOL, Slightly off topic, but I'm curious: these were 3rd party surveys, ya? Not on site ones regarding your own site's usability, etc?
-
You have EGOL saying he's less likely to link to a site with these types of ads, as well as the greater bounce rate when running them, it's a small sample size when considering the internet as a whole, but I think that's a trend that holds true. That would be a tick in the "bad" column.
Ads themselves are supposed to be value neutral, but when over used can be a spam signal. So "neutral" to "bad" there.
I would look for different sources of ad revenue and qualify them heavily when making changes.
-
If your bounce rate goes up, your rankings might go down.
If people stop recommending your site, your rankings are not going to rise like they otherwise would.
I dumped out buckets of money when I took the surveys off. Buckets.
-
What about SEO? good? bad?
-
Agree with EGOL. They're also higher targets for being blocked based on how they're implemented or via adblocking software in general.
-
In general, I like ads and make my living by publishing a website that displays them.
I don't like interstitial ads because they are an annoyance and they require effort to close. I see them a lot on Slate and Forbes. If I didn't like some of their authors I would avoid those sites because of their interstitial ads. Forbes runs other ads that I really dislike and would not run them on my own website.
I have a section on one of my websites that links out to eight to ten news stories per day on other websites. I often see an interesting story on a site where my visitors are going to be hit with an interstitial ad, and before I include that story in my news I look to see if there is superior coverage of the same story on a website that does not display interstitial ads.
Would I run interstitial ads on my website? Probably not. I ran Google Surveys for a while (which are really similar to interstitials) but got rid of them even though they were paying buckets of money. My bounce rate became horrible after they were placed on the site. So, I figured that they were short term income and a long term decline in the popularity of my website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I've screwed up. Domain pointers I forgot about. Think I am getting dinged by google.
Hey all. I setup some domain pointers for a client 8 years ago and now think they are hurting them. I am afraid google thinks it duplicate content. They are pointers so you can get to the same page using other domain names. Is my best approach to do a 301 redirect on them? The client is on a shared host so I have to use the web.config file. The site is pretty small so doing it for the 10+ pages is not that big of a deal. My question is this? When should I drop those pointers from the website altogether?
Intermediate & Advanced SEO | | DougDeVore0 -
What do you think about SEO of big sites ?
Hi, I was doing some research of new huge sites for example carstory.com that have over million pages and i notice that many new sites have strong growing for number of keywords and then at some point everything start going down (Image of traffic drop attached) there are no major updates at this time but you can clearly see even on recent kewyords changes that this site start loosing keywords every day , so number of new keywords are much less that lost keywords. How would you explain it ? Is that at some point when site have more than X number of indexed pages then power of domain is not enough to keep all of them at the top and those keywords start dropping ? Please share you opinion and if you have any experience by yourself with huge sites. Thank You very appreciated 2LC3AxE
Intermediate & Advanced SEO | | logoderivv0 -
After adding a ssl certificate to my site I encountered problems with duplicate pages and page titles
Hey everyone! After adding a ssl certificate to my site it seems that every page on my site has duplicated it's self. I think that is because it has combined the www.domainname.com and domainname.com. I would really hate to add a rel canonical to every page to solve this issue. I am sure there is another way but I am not sure how to do it. Has anyone else ran into this problem and if so how did you solve it? Thanks and any and all ideas are very appreciated.
Intermediate & Advanced SEO | | LovingatYourBest0 -
Adding hreflang tags - better on each page, or the site map?
Hello, I am wondering if there seems to be a preference for adding hreflang tags (from this article). My client just changed their site from gTLDs to ccTLDs, and a few sites have taken a pretty big traffic hit. One issue is definitely the amount of redirects to the page, but I am also going to work with the developer to add hreflang tags. My question is - is it better to add them to the header of each page, or the site map, or both, or something else? Any other thoughts are appreciated. Our Australia site, which was at least findable using Australia Google before this relaunch, is not showing up, even when you search the company name directly. Thanks!Lauryn
Intermediate & Advanced SEO | | john_marketade0 -
Pages ending in .ad extension?
My company recently updated it's layout for thumbnails and property pages. Previously they displayed as /Property/123456-123%20MAIN%20Street-SPRINGFIELD-PA-98765 I know that was pretty bad URL structure so I was glad it was being changed, but now property pages are simply displaying as /6294888.ad What the heck is the .ad extension?
Intermediate & Advanced SEO | | BD690 -
Is there a maximum amount of pages that should be added on a sitemap daily?
I started a new music site that has a database of 8,000,000 songs and 500,000+ artists that we are cross referencing with free & legal content sources. Each song essentially has its own page. We are about to start adding links to a sitemap and wanted to find the best practices. Should we add all 8,000,000+ links at once? Should we add a maximum amount a day? Maybe max 5,000? What are the pros and cons of slowly adding the pages or adding them all at once. Any risks? At the rate google is crawling our page it will take 8 years to have all of our songs indexed (It would be very hard to crawl all of our songs as our system is more of an app). I wan't to play it safe and not do anything that will come off as spammy. I have been trying to find some actual evidence on what the best course of action is. Thanks in Advance!
Intermediate & Advanced SEO | | mikecrib10 -
Can adding backlinks to your video on youtube increase rank?
Hello, I know that adding many backlinks directly to your money site can be harmful as Google doesn't like it but I want to know that I have a video on each post of my website and my one friend told me that if you add backlinks to your video which is linked to your site than it may be helpful to increase your rankings. Is it true? Please let me know. Thanks
Intermediate & Advanced SEO | | intmktcom0 -
Affiliate Links Added and Site Dropped in only Google
My site was dropshipping a product and we switched to an affiliate offer. We had three 4 links to different affiliate products. Our site dropped the next day. I have been number 1 for 6 months, has a pr 6 and is 2 years old. It has been 2 weeks and the site hasn't jumped back. Any suggestions on how to handle this?
Intermediate & Advanced SEO | | dkash0