Increasing Search Queries
-
Recently I had a drop in the over all number of search queries my website was ranking for (about 50%) on October 5th. I did not lose rankings for my target keywords. How can I regain these lost opportunities?
-
Nov 5<sup>th</sup> 2012 is the exact data of the 21<sup>st</sup> Google Panda rollout!
Are you a victim of it? May be, because the date is exactly the same data when Google rolled out hte update on Panda. Here is the like to it! http://www.seroundtable.com/google-panda-21-15918.html
I guess when you need to do is to figure out what quires are lost and what pages were ranking against it.. once done, start fixing the pages in terms of on-page and content and get more natural links to it and most probably things will go good with you again!
-
Nice strategy. I'll look into it.
-
Before you can even starting thinking of regaining the lost opportunities, you need to identify the source of the problem. How can you solve the problem without identifying it first? Since you didn't lose any rankings for your targeted keywords, it sounds like the strategy you have in place for your targeted keywords is fine and the lost opportunities are stemming from your non-targeted keywords. Find out what keywords have taken the biggest hit, locate the associations of these non-targeted keywords to your site and identify what about your site was causing it to hit on these particular keywords. Only when you answer these questions can you begin to strategize how to regain your lost opportunities.
-
Hi Raphael,
These are the steps you need to go through to first identify the issue, then solve it.
1. Identify if there is any seasonal variation in your target keywords - Google keyword tool will help with this.
2. Identify if there is a drop for keywords you're not racking. You maybe tracking 100 keywords, but it's a safe bet to say you're getting found for many more than you're tracking. Have the traffic to these dropped?
3. Has your (not provided) keyword traffic increased? Check in Google analyticsOnce you understand where the drop has come from, you can then start to work out the problem.
1. If it's seasonal, were the search terms for Halloween? Not much you do.
2. If it's non rank tracked keywords, start making useful content that is about your long tail keywords and build some related links
3. If it's not provided, then your overall traffic probably hasn't gone down.Following these steps will put you on the right track.
Thanks
Iain - Reload Media
-
Hi Raphael,
If you have lost some rankings on some of your keywords then most probably your SEO strategy is not the right one.
First of all I will suggest you to start from on-page optimisation for those keywords, where you've lost your rankings. Just make sure that all your title tags, H1 tags, Alt tages are written properly. Then check if you have sufficient number of targeted keywords in your content and make sure if content is not duplicated.
Then you can review your linkbuilding strategy and try to get some relevant (by website theme) links from good quality websites. Also you can use new Google tool to disable bad quality links.
And I am sure your rankings will recover.
Cheers,
Russel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I increase my website DA and PA?
I want to launch a new site like www.plaza.ir. How can I improve its Da and PA quickly ?
Intermediate & Advanced SEO | | arpaymantul0 -
Search console site verification
I've been going on the assumption that when verifying a website in search console, it's always good to register and verify all variants of the site URL: http https www non-www However, if you create redirects to the preferred URL, is it really necessary to register/virfy of the other three? If so, why?
Intermediate & Advanced SEO | | muzzmoz0 -
Organic search data not representative of site Authority, need advice
Hi, I seeking some advice, I have an organic search issue, I would like to figure out if there is any reason why my site www.aatravel.co.za would not be doing well in the rankings? This domain is more powerful than a previous Domain we had, 51 versus 37 according to MOZ, but despite this it is not ranking nearly as well. There are a few things to consider. The domain was owned by us then got taken away about 3 years ago and then 301ed to a completely new site, then it was 404ed for about a year before we got it back, and now we have it back and have populated it with the same data as the less powerful Domain www.aaholidays.co.za. I believe that most of the AA Travel Authority comes from a stronger backlink profile. Why would this now 2 month after we reskinned and converted 301s back not be ranking as highly? Is there an issue with old site structure and google not passing through the 301 link juice from old pages that have links to the new ones(we have 301ed them)? Also I have 301ed the old aaholidays.co.za site to this one as the new home of AA Travel, that organic traffic was at about 8 000 visits a month, and the new site is at about 2 300. Has Google sandboxed the Domain for a certain period of time, or is there something else that may be the matter?
Intermediate & Advanced SEO | | ProsperoDigital0 -
ECommerce search results to noindex?
Hi, To avoid duplicated content and the possibility of thousands additional pages to an ecommerce website would it be a reasonable solution to have the page as a no-index, would this benefit the site? Thanks **Lantec **
Intermediate & Advanced SEO | | Lantec0 -
Indexing of internal search results: canonicalization or noindex?
Hi Mozzers, First time poster here, enjoying the site and the tools very much. I'm doing SEO for a fairly big ecommerce brand and an issue regarding internal search results has come up. www.example.com/electronics/iphone/5s/ gives an overview of the the model-specific listings. For certain models there are also color listings, but these are not incorporated in the URL structure. Here's what Rand has to say in Inbound Marketing & SEO: Insights From The Moz Blog Search filters are used to narrow an internal search—it could be price, color, features, etc.
Intermediate & Advanced SEO | | ClassicDriver
Filters are very common on e-commerce sites that sell a wide variety of products. Search filter
URLs look a lot like search sorts, in many cases:
www.example.com/search.php?category=laptop
www.example.com/search.php?category=laptop?price=1000
The solution here is similar to the preceding one—don’t index the filters. As long as Google
has a clear path to products, indexing every variant usually causes more harm than good. I believe using a noindex tag is meant here. Let's say you want to point users to an overview of listings for black 5s iphones. The URL is an internal search filter which looks as follows: www.example.com/electronics/apple/iphone/5s?search=black Which you wish to link with the anchor text "black iphone 5s". Correct me if I'm wrong, but if you no-index the black 5s search filters, you lose the equity passed through the link. Whereas if you canonicalize /electronics/apple/iphone/5s you would still leverage the link juice and help you rank for "black iphone 5s". Doesn't it then make more sense to use canonicalization?0 -
How to increase the traffic and keywords ranking
Am working on a website http://www.greavescotton.com. A month ago most of the keywords were in first page. This month I have noticed the fall of keyword rankings. I have checked the webmaster tools for any mails and messages but I did not find any. So can anyone please visit the site and check it and please give me the suggestions accordingly to increase the traffic and keywords. Also I would like to know the advantages of commenting in Youtube.com.
Intermediate & Advanced SEO | | PrasanthMohanachandran0 -
To index search results or not?
In its webmaster guidelines, Google says not to index search results " that don't add much value for users coming from search engines." I've noticed several big brands index search results, and am wondering if it is generally OK to index search results with high engagement metrics (high PVPV, time on site, etc). We have an database of content, and it seems one of the best ways to get this content in search engines would be to allow indexing of search results (to capture the long tail) rather than build thousands of static URLs. Have any smaller brands had success with allowing indexing of search results? Any best practices or recommendations?
Intermediate & Advanced SEO | | nicole.healthline0 -
Title displays differently depending on search query?
Hi, I have seen this a few times but maybe someone can shed some light as to why this happens? If I search for a generic keyword im targeting in the title tag it shows the actual title tag placed in the code. But if I search for the brand name, the title tag changes to show just the brand name, so completely different to the default title tag. Any ideas why it does this? And is this bad, is Google saying the content on the site is not relevant and therefore decides to change it? Cheers
Intermediate & Advanced SEO | | activitysuper0