Increasing Search Queries
-
Recently I had a drop in the over all number of search queries my website was ranking for (about 50%) on October 5th. I did not lose rankings for my target keywords. How can I regain these lost opportunities?
-
Nov 5<sup>th</sup> 2012 is the exact data of the 21<sup>st</sup> Google Panda rollout!
Are you a victim of it? May be, because the date is exactly the same data when Google rolled out hte update on Panda. Here is the like to it! http://www.seroundtable.com/google-panda-21-15918.html
I guess when you need to do is to figure out what quires are lost and what pages were ranking against it.. once done, start fixing the pages in terms of on-page and content and get more natural links to it and most probably things will go good with you again!
-
Nice strategy. I'll look into it.
-
Before you can even starting thinking of regaining the lost opportunities, you need to identify the source of the problem. How can you solve the problem without identifying it first? Since you didn't lose any rankings for your targeted keywords, it sounds like the strategy you have in place for your targeted keywords is fine and the lost opportunities are stemming from your non-targeted keywords. Find out what keywords have taken the biggest hit, locate the associations of these non-targeted keywords to your site and identify what about your site was causing it to hit on these particular keywords. Only when you answer these questions can you begin to strategize how to regain your lost opportunities.
-
Hi Raphael,
These are the steps you need to go through to first identify the issue, then solve it.
1. Identify if there is any seasonal variation in your target keywords - Google keyword tool will help with this.
2. Identify if there is a drop for keywords you're not racking. You maybe tracking 100 keywords, but it's a safe bet to say you're getting found for many more than you're tracking. Have the traffic to these dropped?
3. Has your (not provided) keyword traffic increased? Check in Google analyticsOnce you understand where the drop has come from, you can then start to work out the problem.
1. If it's seasonal, were the search terms for Halloween? Not much you do.
2. If it's non rank tracked keywords, start making useful content that is about your long tail keywords and build some related links
3. If it's not provided, then your overall traffic probably hasn't gone down.Following these steps will put you on the right track.
Thanks
Iain - Reload Media
-
Hi Raphael,
If you have lost some rankings on some of your keywords then most probably your SEO strategy is not the right one.
First of all I will suggest you to start from on-page optimisation for those keywords, where you've lost your rankings. Just make sure that all your title tags, H1 tags, Alt tages are written properly. Then check if you have sufficient number of targeted keywords in your content and make sure if content is not duplicated.
Then you can review your linkbuilding strategy and try to get some relevant (by website theme) links from good quality websites. Also you can use new Google tool to disable bad quality links.
And I am sure your rankings will recover.
Cheers,
Russel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can a "site split" cause a drastic organic search decline?
Let's say you have a client. They have two big, main product offerings. Come early April of this year, one of the product offerings decide to move their product offering over to a new domain. Let's also say you had maybe 12 million links in your inbound link portfolio for the original domain. And when this product offering that split opened their new domain, they 301 redirected half of those 12 million links (maybe even 3/4s) over to their new domain. So you're left with "half" a website. And while you still have millions of links; you lost millions as well. Would a ~25-50% drop in organic traffic be a reasonable effect? My money is on YES. Because all links to a domain help "rise" the page authority sea level of all URLs of the domain. So cutting off 50-75% of those links would drop that sea level a somewhat corresponding amount. We did get some 301 redirects that we felt were "ours" in place in late July... but that really accounted for 25% of the total amount of pages with inbound links they took originally. And those got in place almost 4 months after the fact. Curious what other people may think. LnEazzi.png
Intermediate & Advanced SEO | | ChristianMKG0 -
Whch Google Advanced Search Query To Use?
Hi basically i want to find sites which mention a specific exact keyword on the page e.g. "BMW" but the same keyword "BMW" is not contained in the title tag of the page. Is there a advanced search query to do this? I did try “BMW” Intitle:"-bmw" no luck. I do also have scrapebox if there is a way to do this through that. Cheers, Mark
Intermediate & Advanced SEO | | Mikey0080 -
Brand queries as a ranking signal?
Hi folks, I may be shooting WAY off the mark here for it to be laughable, but I wondered if anyone else was thinking about this. I was trying to get to sleep last night, but was thinking about rankings (as you do... You DO think about rankings instead of counting sheep don't you... I'm not weird or anything am I... AM I?) and it occurred to me that maybe Google uses frequency of brand queries as a ranking signal - was wondering if anyone had done any research into this? Assuming that if more people are searching for a brand name, then there must be an outside influence on this behaviour (offline ads or editorial for example) - and this all points to a site or company being popular or interesting - maybe Google looks at the growth in brand name queries, and boosts based on this... I have done no research into this (I was just thinking about it instead of counting sheep last night... because I probably AM weird...) but was wondering what people here thought of this. Also, I don't have time (or intelligence TBH) to run an experiment on this, but maybe one of you bright sparks would? Best wishes, Amelia PS - if I'm being STOOPID please be gentle with me 😉
Intermediate & Advanced SEO | | CommT0 -
Site: inurl: Search
I have a site that allows for multiple filter options and some of these URL's have these have been indexed. I am in the process of adding the noindex, nofollow meta tag to these pages but I want to have an idea of how many of these URL's have been indexed so I can monitor when these have been re crawled and dropped. The structure for these URL's is: http://www.example.co.uk/category/women/shopby/brand1--brand2.html The unique identifier for the multiple filtered URL's is --, however I've tried using site:example.co.uk inurl:-- but this doesn't seem to work. I have also tried using regex but still no success. I was wondering if there is a way around this so I can get a rough idea of how many of these URL's have been indexed? Thanks
Intermediate & Advanced SEO | | GrappleAgency0 -
Can Dramatically Increasing Site Size Have Negative Effects?
I have a site with about 1000 pages. I'm planning to add about 30,000 pages to it. Can increasing the footprint by such an amount all of a sudden have any negative consequences for existing organic or hoped-for benefits from new pages? Would the site draw any increased scrutiny from Google for doing this? Any other considerations? Thanks... Darcy
Intermediate & Advanced SEO | | 945010 -
Sudden increase in number of indexed URLs. How ca I know what URLs these are?
We saw a spike in the total number of indexed URLs (17,000 to 165,000)--what would be the most efficient way to find out what the newly indexed URLs are?
Intermediate & Advanced SEO | | nicole.healthline0 -
How to enable crawling for dynamic generated search result pages?
I want to enable crawling facility for dynamic generated search result pages which are generating by Magento Solr search. You can view more about it by following URLs. http://code.google.com/p/magento-solr/ http://www.vistastores.com/catalogsearch/result/?q=bamboo+table+lamp
Intermediate & Advanced SEO | | CommercePundit
http://www.vistastores.com/catalogsearch/result/?q=ceramic+table+lamp
http://www.vistastores.com/catalogsearch/result/?q=green+patio+umbrella Right now, Google is not crawling search result page because, I have added following syntax to Robots.txt file. Disallow: /*?q= So, How do I enable crawling of search result pages with best SEO practice? If any other inputs in same direction so, it will help me more to get it done.0 -
Query / Discussion on Subdomain and Root domain passing authority etc
I've seen Rands video on subdomains and best pratices at
Intermediate & Advanced SEO | | James77
http://www.seomoz.org/blog/whiteboard-friday-the-microsite-mistake
http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites I have a question/theory though and it is related to an issue I am having. We have built our website, and now we are looking at adding 3rd party forums and blogs etc (all part of one CMS). The problem is these need to to be on a seperate subdomain to work correctly (I won't go into the specific IT details but this is what I have been advised by my IT guru's). So I can have something like:
http://cms.mysite.com/forum/ Obviously after reading Rands post and other stuff this is far from ideal. However I have another Idea - run the CMS from root and the main website from the www. subdomain. EG
www.mysite.com
mysite.com/blog Now my theory is that because so many website (possibly the majority - especially smaller sites) don't use 301 redirects between root and www. that search engines may make an exception in this case and treat them both as the same domain, so it could possibly be a way of getting round the issue. This is just a theory of mine, based solely on my thoughts that there are so many websites out there that don't 301 root to www. or vice versa, that possibly it would be in the SE's self interest to make an exception and count these as one domain, not 2. What are your thoughts on this and has there been any tests done to see if this is the case or not? Thanks0