Increasing Search Queries
-
Recently I had a drop in the over all number of search queries my website was ranking for (about 50%) on October 5th. I did not lose rankings for my target keywords. How can I regain these lost opportunities?
-
Nov 5<sup>th</sup> 2012 is the exact data of the 21<sup>st</sup> Google Panda rollout!
Are you a victim of it? May be, because the date is exactly the same data when Google rolled out hte update on Panda. Here is the like to it! http://www.seroundtable.com/google-panda-21-15918.html
I guess when you need to do is to figure out what quires are lost and what pages were ranking against it.. once done, start fixing the pages in terms of on-page and content and get more natural links to it and most probably things will go good with you again!
-
Nice strategy. I'll look into it.
-
Before you can even starting thinking of regaining the lost opportunities, you need to identify the source of the problem. How can you solve the problem without identifying it first? Since you didn't lose any rankings for your targeted keywords, it sounds like the strategy you have in place for your targeted keywords is fine and the lost opportunities are stemming from your non-targeted keywords. Find out what keywords have taken the biggest hit, locate the associations of these non-targeted keywords to your site and identify what about your site was causing it to hit on these particular keywords. Only when you answer these questions can you begin to strategize how to regain your lost opportunities.
-
Hi Raphael,
These are the steps you need to go through to first identify the issue, then solve it.
1. Identify if there is any seasonal variation in your target keywords - Google keyword tool will help with this.
2. Identify if there is a drop for keywords you're not racking. You maybe tracking 100 keywords, but it's a safe bet to say you're getting found for many more than you're tracking. Have the traffic to these dropped?
3. Has your (not provided) keyword traffic increased? Check in Google analyticsOnce you understand where the drop has come from, you can then start to work out the problem.
1. If it's seasonal, were the search terms for Halloween? Not much you do.
2. If it's non rank tracked keywords, start making useful content that is about your long tail keywords and build some related links
3. If it's not provided, then your overall traffic probably hasn't gone down.Following these steps will put you on the right track.
Thanks
Iain - Reload Media
-
Hi Raphael,
If you have lost some rankings on some of your keywords then most probably your SEO strategy is not the right one.
First of all I will suggest you to start from on-page optimisation for those keywords, where you've lost your rankings. Just make sure that all your title tags, H1 tags, Alt tages are written properly. Then check if you have sufficient number of targeted keywords in your content and make sure if content is not duplicated.
Then you can review your linkbuilding strategy and try to get some relevant (by website theme) links from good quality websites. Also you can use new Google tool to disable bad quality links.
And I am sure your rankings will recover.
Cheers,
Russel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bolded words in search results
are those synonyms or semantically related keywords ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Client has an inexplicable jump in crawled pages being reported in Google Search Console
Recently a client of mine noticed an inexplicable jump in crawled pages being reported in Google Search Console. We researched the following culprits and found nothing: Rel=canonicals are put in place No SSL/non SSL duplication We used a tool to extrapolate search query page data from Google Search Insights; nothing unusual No dynamic pages being made on the website All necessary landing pages are in the XML sitemap Could this be a glitch in GSC? We are wondering what the heck is going on. 7eaeS
Intermediate & Advanced SEO | | BigChad20 -
Blocking Dynamic Search Result Pages From Google
Hi Mozzerds, I have a quick question that probably won't have just one solution. Most of the pages that Moz crawled for duplicate content we're dynamic search result pages on my site. Could this be a simple fix of just blocking these pages from Google altogether? Or would Moz just crawl these pages as critical crawl errors instead of content errors? Ultimately, I contemplated whether or not I wanted to rank for these pages but I don't think it's worth it considering I have multiple product pages that rank well. I think in my case, the best is probably to leave out these search pages since they have more of a negative impact on my site resulting in more content errors than I would like. So would blocking these pages from the Search Engines and Moz be a good idea? Maybe a second opinion would help: what do you think I should do? Is there another way to go about this and would blocking these pages do anything to reduce the number of content errors on my site? I appreciate any feedback! Thanks! Andrew
Intermediate & Advanced SEO | | drewstorys0 -
Previously blacklisted website still not appearing on Google searches.
We have a client who before us, had a website that was blacklisted by Google. After we created their new website, we submitted an appeal through Google's Webmaster Tools, and it was approved. One year later, they are still unable to rank for anything on Google. The keyword we are attempting to rank for on their home page is "Day in the Life Legal Videos" which shouldn't be too difficult to rank for after a year. But their website cannot be found. What else can we do to repair this previously blacklisted website after we're already been approved by Google? Here is the website in question: https://www.verdictvideos.com/
Intermediate & Advanced SEO | | rodneywarner0 -
Decreased organic traffic but increased Webmaster Tool Queries
We have a client who has had a significant decrease in organic traffic this last month (about 20%) but in Webmaster tools it tells me there was an increase in impressions and clicks. How can these both be accurate?
Intermediate & Advanced SEO | | jfeitlinger0 -
Custom Google Search & Joomla/Wordpress
If you install google custom search on a site - does it record a list of all the searches people type into the search box? Is there a Joomla & Wordpress Search plugin/extension that keeps a track of the search history used on your site(s).
Intermediate & Advanced SEO | | JohnW-UK0 -
Is Google applying some customized search results, even when Private Browsing?
I am including a screenshot of a very interesting search result I received while InPrivate Browsing in Google using IE9. I was spot-checking some keywords while private browsing and the first one I searched was "presonus studiolive." Then, I searched a completely unrelated term "communion supplies." I am attaching a screenshot of the search results page I then received from Google. Interesting, no? I can't even begin to wrap my head around the implications of a search results page that mixes results from two completel unrelated terms. Thoughts? 7QNxPHM.jpg
Intermediate & Advanced SEO | | danatanseo0 -
Does using robots.txt to block pages decrease search traffic?
I know you can use robots.txt to tell search engines not to spend their resources crawling certain pages. So, if you have a section of your website that is good content, but is never updated, and you want the search engines to index new content faster, would it work to block the good, un-changed content with robots.txt? Would this content loose any search traffic if it were blocked by robots.txt? Does anyone have any available case studies?
Intermediate & Advanced SEO | | nicole.healthline0