Is Schema markup important for SEO?
-
I have recently come across the Schema markup and have researched what it's all about. Basically in short it helps search engines identify all the elements of the page. Our competitors have this implementated, so is this important for SEO? We have an e commerce store.
-
Thanks for the advice, we will certainly implement this into our site.
-
I agree with the Zen Agency. They explained it perfectly! I have seen a significant growth in my CTR, which has affected my overall KW rankings, after implementing the Schema.Org markup.
-
Hi
Yeah i would definitely implement this for SEO purposes. Schema allows the search engines to understand what your content is about, this will display your results in a format that will lead to a greater click through rate, it also shows the results in a manner that's very easily digestible for the user leading to a greater experience for them.
It also may affect direct ranking increases. Really for an e-commerce store this should be a must for your products
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product Schema Markup for All Products
Hi Team, Google search console used to allow you to use their structured data markup helperhttps://www.google.com/webmasters/markup-helper/u/0/ to markup multiple product pages at once that were similar. I do not see this feature anymore with the new search console. Does anyone have a recommendation for marking up multiple product pages without having to have schema markup firing in GTM for each product page?
Technical SEO | | agrier0 -
Menu impact on SEO
we have a single page web application for an ecommerce website. I think it is built in angular. One UX features we are exploring is the use of a "Products" Item on the menu with the categories showing on a menu rather than directly present on the header. The aim being to keep the header nice and clean. The result of this is that the categories which would typically sit in the header will now not be immediately visible until the menu is opened. Let's say I want to rank well for "building materials". Traditionally the view would be that this word would need to be in the header and marked up with the appropriate h tag. Will moving "building materials" into a product menu be detrimental for SEO? My initial thought is that as long as it is coded correctly there shouldn't be any impact on SEO. Can anyone give me their expert SEO view?
Technical SEO | | built_bot0 -
Angular seo
Hi, how to do seo with angular ? is there an easy way to make google crawl your website healthy?
Technical SEO | | bigrat950 -
SEO URLs?
What are the best practices for generating SEO-friendly headlines? dashes between words? underscores between words? etc. Looking for a programatically generated solution that's using editor-written headlines to produce an SEO-friendly URL Thanks.
Technical SEO | | ShaneHolladay0 -
Microformats & Schema.org query
Just finished watching the Microformats & Schema.org webinar (thanks for a good presentation Richard) and picked up some interesting tips. It did get me thinking about ways I could use them with a couple of ecommerce sites I am working on. At present there are no reviews on the page so cannot add that tag, however the product pages have a facebook like and a tweet option so maybe I could add a tag based around that? Another one I am considering is putting the sizes of the items in one 'available in sizes 12-32' for example as women often ponder if a store will have it in their size. I guess my question is, would these ways of using it be considered too spammy. I note the webinar state using microformats can be useful but there is a risk if they are too spammy etc. Any opinions would be most welcome, Carl
Technical SEO | | Grumpy_Carl0 -
Wordpress Problems.. SEO-Yoast is Toast?
Hello; I have installed the WP Yoast Widget in my Blog, and 2 weeks, after my issues went away, they came back X's 300! lol So I uninstalled it, and my issues obviously got worse, and then I re-activated, and reset everything, and still got the 300+ issues. Is there a secondary plug in you would suggest, to run at the same time as Yoats, or theat will fix all issues? Ever think of making an SEOmoz Widget for WP since it is gaining so much popularity?? Thank you Great work by the way! Loved the Webinar today!
Technical SEO | | smstv0 -
301 Redirects - SEO Benefit?
Hello, Years ago, our company started out as a Yahoo store. We've since moved onto another website with its own shopping cart but since the Yahoo store is almost 10 years old, there's a lot of history there and it still exists with the occasional order. We currently use it for reputation management purposes with links to our real ecommerce site but we're thinking of just redirecting the Yahoo store to our ecommerce site. Is there any SEO benefit in doing this? We were also kind of penalized by Panda. Would this help us out at all (the descriptions on both sites could be considered duplicate content).
Technical SEO | | airnwater0 -
Need advanced SEO help!
Hi guys, This is my last attempt to work out what is up with this site before it goes to the big Flipper in the sky (and even then I doubt it will make much more than £1!) This site was a successful site, then one day Google decided it didnt like it, and I have not had much joy with it for nearly a year now. I must admit I tried to forget about it for a while, but it has always been a thorn in my side due to the fact it used to be a nice little earner. I have SEOmoz crawled it and I cant find any issues that would cause such a severe penalty, I removed many of the affiliate links, clocked the rest of the affiliate links and tried numurous other ideas, but now, as a last ditch attempt I am looking for some help! I tried to avoid the typical thin affiliate site by adding relevant content, but I have seen sites with much poorer design and content rank higher than this one. Any ideas welcome! Thanks in advance My site
Technical SEO | | mozUser14692366292850
