Is Schema markup important for SEO?
-
I have recently come across the Schema markup and have researched what it's all about. Basically in short it helps search engines identify all the elements of the page. Our competitors have this implementated, so is this important for SEO? We have an e commerce store.
-
Thanks for the advice, we will certainly implement this into our site.
-
I agree with the Zen Agency. They explained it perfectly! I have seen a significant growth in my CTR, which has affected my overall KW rankings, after implementing the Schema.Org markup.
-
Hi
Yeah i would definitely implement this for SEO purposes. Schema allows the search engines to understand what your content is about, this will display your results in a format that will lead to a greater click through rate, it also shows the results in a manner that's very easily digestible for the user leading to a greater experience for them.
It also may affect direct ranking increases. Really for an e-commerce store this should be a must for your products
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spammy Structured Data Markup Removal
Hi There, I'm in a weird situation and I am wondering if you can help me. Here we go, We had some of our developers implement structured data markup on our site, and they obviously did not know what they were doing. They messed up our results in the SERP big time and we wound up getting manually penalized for it. We removed those markups and got rid of that penalty (phew), however now we are still stuck with two issues. We had some pages that we changed their URLs, so the old URLs are now dead pages getting redirected to the newer version of the same old page, however, two things now happened: a) for some reason two of the old dead pages still come up in the Google SERP, even though it's over six weeks since we changed the URLs. We made sure that we aren't linking to the old version of the url anywhere from our site. b) those two old URLs are showing up in the SERP with the old spammy markup. We don't have anywhere to remove the markup from cause there are no such pages anymore so obviously there isn't this markup code anywhere anymore. We need a solution for getting the markup out of the SERP. We thought of one idea that might help - create new pages for those old URLs, and make sure that there is nothing spammy in there, and we should tell google not to index these pages - hopefully, that will get Google to de-index those pages. Is this a good idea, if yes, is there anything I should know about, or watch out for? Or do you have a better one for me? Thanks so much
Technical SEO | | Joseph-Green-SEO0 -
Negative SEO
I have got some idiot bombarding my site with spam links, most likely a negative SEO attempt. It started off very small and has ramped up to between five and 10 spam links per day. I think it may be having a slightly negative affect although difficult to tell. I can do a link cleanup, but I'm not sure that is a long term solution, I'm just going have to do it again in a few weeks time. Does anyone have any experience?
Technical SEO | | seoman100 -
How to stop UTM affecting SEO
Dear Moz community, We are a directory website and have lots and lots of UTM. This is crucial as we want to measure visits through Google analytics. Moz as a tool is fantastic because through a site crawl it can spot all our duplicate pages. Needless to say, due to the amount of UTM's on different pages, we have lots of duplicate pages flagged up. I ideal solution is still having the analytics capabilities of the UTM, but not affecting our SEO where search engines will realise it is not a duplicate page - we're aware it is the same page we just want to track the source! Your help is greatly appreciated! Thanks,
Technical SEO | | Eric_S
Eric0 -
For SEO Purposes, What is a Good Website Builder?
Hi, I was just curious what website builder, example: intuit, sitepro, yahoo site builder, website builder - created by Godaddy, etc... would be considered good for SEO? Any comments or thoughts would be appreciated. Happy New Year! -Jimmy
Technical SEO | | jimmy02250 -
Does server location impact SEO?
Hi, I am about to purchase hosting for my WordPress site which is primarily targeting the UK and wondered if server location still has an impact on SEO? Also can anyone recommend a reliable hosting provider with CPanel?
Technical SEO | | Wallander0 -
Does IP Changes Affect SEO Metrics?
Okay, So yesterday I asked a question about setting up custom error pages in IIS 6.0 to properly do a 24 hour 503 Service Temporarily Unavailable. With no answer, (not to the despair of the community as the question has NO simple or easy answer 🙂 So after a night of dreaming about solutions 🙂 I realized that we have the ability to just clone the site.... So basically it would just become a redundant server or mirror site for 24 hours. With all that being said the question is..... What SEO pitfalls might I encounter from this if any I suspect none as load balancing and redundancy is a fact of life in the WEB world, especially since it will be a MAX of 24 hours downtime for maint.
Technical SEO | | Jinx146780 -
SEO Impact of IPv4 and iPv6?
Thought I'd see what the asking side of Q&A feels like 😉 We've been hearing for forever that the internet is running out of IP addresses, but I finally encountered the reality of it. I just realized that one of my sites is on a shared IP (hosted by Hosting.com, formerly HostMySite.com). My other sites with them included a unique IP, so I was surprised to discover this. They claim it's due to limitations on their IP allocations. Hosting.com doesn't have the option to buy a unique IP, but some other hosts do. I noticed, though, that many of them are using IPv6 for the new accounts. Has anyone had practical experience with having an IPv6 address and is there any impact on SEO?
Technical SEO | | Dr-Pete0 -
Managing SEO during web site migration
We have an old web site which currently has good traffic and search ranking. However, the old design is not helping us convert traffic into customers and we have decided to re-design the web site. Due to challenges resolving 4XX issues in the current setup, we will be moving the site to a new CMS and hosting provider. The domain will remain the same. The plan is to create exactly the same pages in the new CMS, as what we have today. And to use the same URLs for each page. Content will remain the same in step one. We will only apply a new layout and design. Besides keeping the URLs the same as in the old system. What else should we be aware of when doing a web site migration, that might impact our search ranking?
Technical SEO | | petersen0