Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. Local Website Optimization
    5. Subdomain for ticketing of a client website (how to solve SEO problems caused by the subdomain/domain relationship)

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Subdomain for ticketing of a client website (how to solve SEO problems caused by the subdomain/domain relationship)

    Local Website Optimization
    2
    4
    1061
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Adam_RushHour_Marketing
      Adam_RushHour_Marketing last edited by

      We have a client in need of a ticketing solution for their domain (let's call it www.domain.com) which is on Wordpress - as is our custom ticket solution.  However, we want to have full control of the ticketing, since we manage it for them - so we do not want to build it inside their original Wordpress install.

      Our proposed solution is to build it on tickets.domain.com.  This will exist only for selling and issuing the tickets.

      The question is, is there a way to do this without damaging their bounce rate and SEO scores?
      Since customers will come to www.domain.com, then click the ticketing tab and land on tickets.domain.com, Google will see this as a bounce.  In reality, customers will not notice the difference as we will clone the look and feel of domain.com

      Should we perhaps have the canonical URL of tickets.domain.com point to www.domain.com? And also, can we install Webmaster Tools for tickets.domain.com and set the preferred domain as www.domain.com?

      Are these possible solutions to the problem, or not - and if not, does anyone else have a viable solution?

      Thank you so much for the help.

      1 Reply Last reply Reply Quote 0
      • LynnPatchett
        LynnPatchett last edited by

        Hi Adam,

        Are the ticket pages on the sub domain the same as the event pages on the main domain except with the ticketing system included? If yes it would make more sense to canonical each event ticketing page back to the same event page so: tickets.domain.com/event1 -> domain.com/event1.

        If the ticketing pages are not meant to be indexed at all then I would put the robots no index tag on them also (or a robots file on the whole subdomain) and keep an eye on GWT to make sure none of them creep in. Canonical tags are a 'recommendation' not a rule so if your plans are for these pages to not be indexed at all best to ensure that as completely as possible.

        1 Reply Last reply Reply Quote 1
        • Adam_RushHour_Marketing
          Adam_RushHour_Marketing @LynnPatchett last edited by

          Hey Leo!

          Thanks for the taking the time to answer me. I am going to set this up exactly as you recommend.

          1. I will install the same GA code from domain.com on tickets.domain.com

          2. Do you think I need to set the canonical URL on the various ticketing pages all back to the main domain?
          e.g. tickets.domain.com ---> canonical to domain.com
          e.g. tickets.domain.com/event1 ---> canonical to domain.com
          e.g. tickets.domain.com/event2 ---> canonical to domain.com
          e.g. tickets.domain.com/event3 ---> canonical to domain.com
          and so on?

          3. We did make all the header links of tickets.domain.com point straight back to their counterpart on domain.com.

          Does this seem like I basically got it all correct?

          Thanks again
          Adam

          1 Reply Last reply Reply Quote 0
          • LynnPatchett
            LynnPatchett last edited by

            HI,

            If technically that is the best solution for your needs then a couple of things to keep in mind:

            1. If you are using Universal Analytics subdomain tracking is included by default so if you put the same analytics code on your subdomain pages then you should not be seeing any 'bounces' -  google should be able to figure this out also.

            2. You can install GWT for the subdomain also. I dont think you can set the preferred domain for a subdomain setup but you can use GWT to monitor issues and make sure that duplicate pages for the subdomain are not getting indexed.

            3. To avoid indexing of the subdomain pages (which I assume you don't want) you could canonical them to their equivalent on the www domain. You could also meta robots no-index them all. If they creep in anyway you can use GWT to remove them.

            If the subdomain is a complete clone and the experience is seamless then why not make all links on the subdomain go back to the www domain pages. That way the only pages available on the subdomain would be the ticketing pages and the rest would be on the www as normal.

            Hope it helps.

            Adam_RushHour_Marketing 1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • WebDaytona

              What's your proudest accomplishment in regards to SEO?

              After many years in the industry, you come to realize a few things.  One of of the biggest pain points for us   at web daytona  was being able to give clients a quick keyword ranking cost estimation. After multiple trial and error and relying on API data from one of the most reliable SEO softwares in our industry, we were able to develop an SEO tool that allows us to quickly and accurately get the estimated cost for a given keyword (s) using multiple variables. Most agencies can relate to that story. It’s something my colleagues and I at Web Daytona have been through before. Finding the cost and amount of time needed to rank for a keyword is a time consuming process. That’s why it’s a common practice to sell SEO packages of 5-10 keywords for about $1000-2000 / month. The problem is not all keywords are equally valuable, and most clients know this. We constantly get questions from clients asking: “how much to rank for this specific keyword?” It’s difficult to answer that question with a pricing model that treats the cost of ranking every keyword equally. So is the answer to spend a lot more time doing tedious in-depth keyword research? If we did we could give our clients more precise estimates. But being that a decent proposal can take as long as 2-5 hours to make, and agency life isn’t exactly full of free time, that wouldn’t be ideal. That’s when we asked a question. What if we could automate the research needed to find the cost of ranking keywords? We looked around for a tool that did, but we couldn’t find it. Then we decided to make it ourselves. It wasn’t going to be easy. But after running an SEO agency for over a decade, we knew we had the expertise to create a tool that wouldn’t just be fast and reliable, it would also be precise. Fast forward to today and we’re proud to announce that The Keyword Cost Estimator is finally done. Now we’re releasing it to the public so other agencies and businesses can use it too. You can see it for yourself here. Keyword-Rank-Cost-Ectimator-Tool-by-Web-Daytona-Agency.png

              Local Website Optimization | | WebDaytona
              0
            • Katarina-Borovska

              International SEO - How do I show correct SERP results in the UK and US?

              Hi, Moz community. I hope you’re all OK and keeping busy during this difficult period. I have a few questions about international SEO, specifically when it comes to ranking pages in the UK and the US simultaneously. We currently have 2 websites set-up which are aimed towards their respective countries. We have a ‘.com’ and a ‘.com/us’. If anybody could help with the issues below, I would be very grateful. Thank you all. Issues When looking in US Google search with a VPN, the title tag for our UK page appears in the SERP e.g. I will see: UK [Product Name] | [Brand] When checking the Google cache, the UK page version also appears This can cause a problem especially when I am creating title tags and meta descriptions that are unique from the UK versions However, when clicking through from the SERP link to the actual page, the US page appears as it should do. I find this very bizarre that it seems to show you the US page when you click through, but you see the UK version in the SERP when looking in the overall search results. Current Set-Up Our UK and US page content is often very similar across our “.com” and “.com/us” websites and our US pages are canonicalised to their UK page versions to remove potential penalisation We have also added herflang to our UK and US pages Query How do I show our US SERP as opposed to the UK version in US Google search? My Theories/ Answers US page versions have to be completely unique with content related to US search intent and be indexed separately - therefore no longer canonicalised to UK version Ensure hreflang is enabled to point Google to correct local page versions Ensure local backlinks point to localised pages If anyone can help, it will be much appreciated. Many thanks all.

              Local Website Optimization | | Katarina-Borovska
              0
            • GoogleAlgoServant

              Geo-Targeting Boroughs/Neighborhoods in New York

              Is there a way to determine which boroughs/neighborhoods are drawing traffic in big cities like NYC and LA?Google Analytics lists all traffic under the city name, so New York, NY, gets 90%+ of the traffic.

              Local Website Optimization | | GoogleAlgoServant
              3
            • Kevin_P

              Research on industries that are most competitive for SEO?

              I am trying to see if there is a reputable / research-backed source that can show which industries are most competitive for search engine optimization. In particularly, I'd be interested in reports / research related to the residential real estate industry, which I believe based on anecdotal experience to be extremely competitive.

              Local Website Optimization | | Kevin_P
              3
            • Alpine9

              Dual website strategy

              We have two websites (different businesses) in the technology sector that sell the same products on the same platform (OSC) but have different branding. We have tried to make the static content different and the user generated content is different. SEO as largely different. But the one site has much better rankings than the other. Whilst the under performing site is not responsive yet, I need to decide whether to merge the two businesses into one or continue on the two separate websites approach. I would only pursue the latter approach and invest further time and effort into this under performing website if I knew I was "on the right" track. My SEO knowledge is not extensive and so I would be interested in any views the community has? I note that kogan.com.au and dicksmith.com.au have a similar dual website approach (same company) and they are both major brands in Australia. I thank you in advance for any thoughts you may have.

              Local Website Optimization | | Alpine9
              1
            • Treefrog_SEO

              Can PPC harm SEO results, even if it's off-domain?

              Here's the scenario. We're doing SEO for a national franchise business. We have over 60 location pages on the same domain, that we control. Another agency is doing PPC for the same business, except they're leading people to un-indexable landing pages off domain. Apparently they're also using location extensions for the businesses that have been set up improperly, at least according to the Account Strategists at Google that we work with. We're having a real issue with these businesses ranking in the multi-point markets (where they have multiple locations in a city). See, the client wants all their location landing pages to rank organically for geolocated service queries in those cities (we'll say the query is "fridge repair"). We're trying to tell them that the PPC is having a negative effect on our SEO efforts, even though there shouldn't be any correlation between the two. I still think the PPC should be focused on their on-domain location landing pages (and so does our Google rep), because it shows consistency of brand, etc. I'm getting a lot of pushback from the client and the other agency, of course. They say it shouldn't matter. Has anyone here run into this? Any ammo to offer up to convince the client that having us work at "cross-purposes" is a bad idea? Thanks so much for any advice!

              Local Website Optimization | | Treefrog_SEO
              0
            • Mark_Ch

              Rebranding a Website to a new Domain Name

              Hi All, I'm looking to rebrand my current website to a new domain name.
              In short the current website has out grown it's potential. The domain name is not memorable nor is it attracting a wider audience.
              I will create my new website and 301 redirect the old website to the new, hence pass SEO value. Google Places
              Having spoken to Google they tell me that I can simply change the URL in Google Places to the new URL. Articles on my current website
              I have a number of rich content articles on my current website, can I simply create my new website and copy & paste these previously written articles? Google+, Twitter, Facebook, etc.
              What should I do for accounts associated with the current website? Any other useful information would be much appreciated. Regards Mark

              Local Website Optimization | | Mark_Ch
              0
            • Mest

              Same blog, multiple languages. Got SEO concerns.

              Hi, My company runs a small blog in swedish. Most of the visitors are our customers/prospects. We will write about generic concepts regarding our business and the occasional company news story. However, I have quite a few ideas for articles that could be interesting to a lot of people, and I'm tempted to write those in english for better exposure. I would love it if that exposure could boost my companies authority. How should I go on about this? Can I somehow tell search engines that a certain part or page of the site is in another language? Should I translate our entire site to english and post the english post in a separate blog feed? Any insight is welcome. Thanks in advance!

              Local Website Optimization | | Mest
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.