SEO Benefit to SSL Certificate
-
Our site does not have an SSL certificate. I have read that in the process of adding one of URLs need to be redirected and that some link equity can be lost.
Implementing an SSL certificate sounds somewhat complicated and far from risk free.
Is there a tangible SEO benefit to upgrading to SSL? Will doing so help SEO in a tangible manner that justifies the cost, time and aggravation?
Thanks,
Alan
-
Just like everyone else here responded, ssl is no major ranking factor. Implemented ssl on 8 websites during the last 4-6 months and there was no change in ranking.
-
I only know clients wich are using ssl since google considers it.
I have some insights to these sight, there ist no visible change in traffic or ranking.It is not better, but its also not worser (but implemention is done right, I read that here over 60%
do it in a wrong way). What I mean - done wrong may be bad for your ranking. -
I have implemented SSL about 5 months ago, and have not seen much of a benefit. Also you have to consider that sites running SSL are invariably slower as well, although Cloudflare can help with that.
The only thing I currently like about SSL are the EV SSL certificates (the green bar with your company name) as I believe these allow some sense of authority to be seen by users.
-
Hi,
I have implemented SSL certificate three months ago but I haven't seen any tangible SEO benefits on my site.
If you are running E-commerce site then you should implement it .
Thanks
-
"If you're only doing this for SEO benefits, though, I think there are better places to spend your time and money. Google may turn up the volume on this factor over time, but the evidence for major benefits is still lacking."
^ This. This. This.
-
I'm afraid the short answer is that we don't really know. Google is pushing that direction, but sites that have taken the plunge aren't reporting much in the way of verifiable gains. As you said, there is a real risk, too, and it can complicate some things.
As Patrick said, there are many legitimate business cases for having SSL, and if you're dealing with commerce or private data, you really should look beyond the SEO aspects. If you're only doing this for SEO benefits, though, I think there are better places to spend your time and money. Google may turn up the volume on this factor over time, but the evidence for major benefits is still lacking.
-
Hi there
I have not directly, I am just going off of what Google has publicly stated.
I will say this - if you are collecting information or taking transactions, HTTPS is a best practice for those types of sites. It shows you have taken the proper steps in securing user information.
-
Hi Patrick:
Google has hundreds of ranking factors. Do you know of anyone who has implemented this switch to SSL certificate witnessed a ranking/traffic improvement as a result? -
Hi there
Yes. Google has stated they consider this a ranking factor. While not a huge one, it's still considered one, and they have come out and said "Hey, we value this, and consider it in our rankings".
A couple of resources for you:
Search Engine Land
Moz
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Worldpress multisite for SEO
hello, guys, at the moment we have 3 websites, basically, the websites have the same content and appearance. we got UK website, New Zealand web site and USA website for the different business purpose. I have some questions about multisite for SEO, with similar content, will it harm website ranking? if it is bad, what should we do to deal with multisite? thank you
Intermediate & Advanced SEO | | kelvinbongcn850 -
Multi-Store SEO
I am currently developing a website which will have a multi-store function, i.e. one for US & ROW customers and one for UK & EU customers. The domain names will be along the lines of: Original domain: www.website.com UK & EU domain: eu.website.com US & ROW domain: us.website.com When a customer visits the website they will be redirected to one or the other depending on their location. Can anyone see any problems which this may cause in respect to SEO? I know there may be a duplicate content issue here also, how should I best deal with this?
Intermediate & Advanced SEO | | moon-boots0 -
Related products & SEO
My company has a comprehensive set of historical images and text - hosted separately on a free museum site - it's currently displayed on our main site as an iframe. I realize the iframe brings no SEO juice to the site - but we are updating our site - and thinking of bringing the images and text to our site. I'm wondering if this could help or hurt us - the historical information is about "boat widgets" and we sell "car widgets" - could a lot of information about "boat widgets" dilute our "car widgets" seo ?
Intermediate & Advanced SEO | | ThomasErb0 -
SEO for a UGC Question and Answers Platform
We are trying out SEO for a UGC Q& A Platform and has been able to generate 15000+ questions in last 4 months. The overall traffic is 50K while SEO traffic is only 4 K even after putting in all basic SEO elements in place and ensuring that we have a google page speed of 73/100. What are some of the items that can be done to push up the traffic through SEO ? Any thoughts .
Intermediate & Advanced SEO | | ozil1 -
Is Snip.ly bad for SEO?
Hi, I'm using the software snip.ly, which allows me to add call to action into content I publish through social media. It's really powerful but I'm wondering how it can affect my SEO? Snip.ly now appears into my link report and its spam score is only 2, which is good. However I'm afraid that in the long term, it can be bad: links are created manually by the webmarketer Topics of this website are infinite the ancor is the same Your thoughts?..
Intermediate & Advanced SEO | | 2MSens0 -
SEO of blogging websites
What are the best practices of doing SEO of article/blogging websites.
Intermediate & Advanced SEO | | Obbserv0 -
Internal Linking for better seo
On our site http://villasdiani.com we have a blog called Kenya news, which is a category where we regular post articles. I am always creating external links to the category Kenya news so as it would pass juice to the posts in it and the posts have back links to category. There are no internal links among posts in the category. As our main target is to rent beach villas and boutique hotels, each of that posts in the category Kenya news has only a link either to category with beach villas or to category with boutique hotels. My question is, if this is good practice?, is it just not too much links going to categories to beach villas and boutique hotels form the Kenya news?
Intermediate & Advanced SEO | | Rebeca1
Thank you very much for any thoughts Iris0 -
Do 404 Errors hurt SEO ?
I recently did a crawl test and it listed over 10,000 pages, but around 282 of them generated 404 errors (bad links) I'm wondering how much this hurts overall SEO and if its something I should focus on fixing asap ? Thanks.
Intermediate & Advanced SEO | | RagingBull0