How to FILTER in Google Analytics an ad campaign from linkedin?
-
Hi mozzers
We are setting up an a linkedin ad campaign for our agency and want to track its traffic and conversions. The linkedin ad will carry UTMs for each link.
For tracking this campaign accurately I thought about creating a new GA View with a specific filter. So my question is about the filtering, should i use the INCLUDE, REFERRAL with pattern LINKEDIN.COM (see image)? if not what would be the best way to track this campaign?
My other concern is that we are also running other a job ad on linkedin and I feel these hits will be tracked as well. Is there a way to separate those 2 campaigns?
Thanks guys!
-
Sometimes I have stumbled upon different versions of a social media, e.g. m.linkedin.com.
Just make sure to check what domain the LinkedIn source arrives from as some have different names in your Analytics (e.g. the mobile browser inside a social media app).
-
Hi Rene
Using custom reporting sounds great but not sure how to include m.linkedin.com? When you say other variants what where you referring to?
Thanks!
-
You could possibly just tag your ad links and track goals in Analytics. Use Google URL builder for tagging LinkedIn as Source and cpc as medium (paid ads): https://support.google.com/analytics/answer/1033867?hl=en
If you want to filter the traffic, I would do that in a custom report and not in a entire view. This would make sure you do not need to make a new view and your data will be preserved. By the way, remember to include m.linkedin.com and other variants, as most of the traffic would come from different platforms.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you track two Google Analytics Accounts on one site?
If you have a site that had an old analytics account and then implemented a new one is it possible to run tracking code that records to both accounts without causing your site or data issues? We are doing this so we don't loose data at any point - ideally it wouldn't have been split between the two but making one redundant isn't an option. Ideally we would have merged the data from both accounts and had one - however the research we have done points to this not being a possibility - unless one of you guys knows different? It would be great if anyone has experience on any this.. Thanks
Reporting & Analytics | | ChrisAllbones0 -
Unique Users higher than Session on Google Analytics
How could us have a situation in Google Analytics where the unique users for given page is higher than the number of sessions?
Reporting & Analytics | | cbarron0 -
Google Analytics Not Working
I added the code before tag but still google not showing it is installed. Status: Tracking Not Installed Last checked: Mar 15, 2013 10:38:10 PM PDT Can someone check my domain - www.plugnbuy.com
Reporting & Analytics | | chandubaba0 -
Google Analytics traffic hijacking?
Ran into something interesting a week ago - the same Google Analytics code was installed on two different sites by accident. The account was reporting traffic from both domains. Haven't found a definitive answer on how to stop this yet if it were to be used maliciously?
Reporting & Analytics | | khemistry0 -
Google analytics for mobile apps - do we need different id's?
Dear all, if I want to implement Google Analytics for my mobile apps: Do I need different accounts or id's to ensure separate tracking of my website and mobile apps? How did you do it? Thanks!
Reporting & Analytics | | HMK-NL0 -
Google Analytics
Hi I added one google analytics account with a third party business as an admin, and I accidentally shared all the accounts of my clients. So this business have access to all my google analytics account. How do I remove them as an admin of all the GA accounts except the one they need? A step by step process is welcomed 🙂 Thank you,
Reporting & Analytics | | Ideas-Money-Art0 -
Google analytics
I updates all my google analytics accounts after the update and now i went to each campaign and it appears there is a problem and now if I reset it i loose history. Is this a glitch or a problem
Reporting & Analytics | | JAGlasvegas0 -
Mobile and Google Analytics
As my mobile numbers are going up in Google Analytics I'm trying to figure out what phone runs what browser. I see that 93% of mobile users have Safari which I believe is iPhone, iPad and iPods. There is a 6% usage of "Mozilla Compatible Agent". What cell phone would this be?
Reporting & Analytics | | LabadieAuto0