Use Nonindex or Canonical on product tags of a e-commerce site
-
I run a e-commerce site and we have many product tags. These product tags come up as "Duplicate Page Content" when Moz does it's crawl. I was wondering if I should use Nonindex or Canonical? The tags all go to the same product when used so I figure I would just nonindex them but was wondering what's the best for SEO?
-
Hi Emmett
So good to hear! For reference, here's what I recommended to Emmett...
I would just goto the category pages creating duplicate content issues and add some text. Here's an example from an Inflow article I often reference (http://www.goinflow.com/duplicate-content-ecommerce-seo/
"Category pages on eCommerce websites typically include a title and product grid. This means that there is no unique content on these pages. The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is given less weight by search engines) that describes what types are featured within the category. There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic from organic search results (due to long-tail keyword traffic). A benchmark of 100-300 words is common. It’s important to understand screen resolutions of your visitors and ensure that the product grid is not pushed below the fold on their browsers. Doing so could limit user discoverability of the product grid upon visiting the category page.
Tip: Intro descriptions on category pages offer a great opportunity to build deep links to related sub-category pages, related article content that may exist on the site, and popular products that deserve attention and link equity."
If you have the opportunity to do so, try that out. You're developing unique content for that page and also giving the user a bit of perspective to really "sell" them on your products.
Again - glad to hear this worked! Let me know if you need anything else!
-
So adding description did work. If you have multiple product tags that comes up as duplicated pages, just a description to the tags and that will fix everything.
Cheers!
Emmett
-
Thanks for the update, Emmett. And best of luck to you! Looking forward to some even better news soon!
Christy
-
Sounds great Emmett! Let me know if you need anything else and how everything goes!!
-
So Patrick came to the conclusion to add a description to the each product tag page which is good for SEO and a good marketing technique. I add the descriptions and I'm just wait 48 hours to do a new crawl test. I'll update you as soon as it's a confirmed solution.
Cheers!
Emmett
-
Hi Emmett, have you been able to sort this out yet? We'd love an update, thanks!
Christy
-
AH! Just saw it! Sorry for my delay! I will respond here in a few! Thanks Emmett.
-
Hey Patrick,
I sent you a message with a link to the website and the product page. Let me know what you think.
I appreciate your time!
-
Guys, please could you let me know the outcome of this as well. I realise the necessity of the canonical tag regarding the categorization of pages but this tag issue is a concern to me so I would really appreciate the findings.
-
Hi Emmett
Could you shoot me a private message and let me take a look? I think I am following what you're saying, but without a real life example, I don't know how much help I can be. I still stand by canonicalizing your main product pages, in my example...
www.example.com/products/blue-lowrise-skinny-jeans
...for the other two pages...
www.example.com/collections/frontpage/blue-lowrise-skinny-jeans
www.example.com/clothing/womens/blue-lowrise-skinny-jeansSo, these two pages above would have...
...in their . But again, if you could pass me a link or URL, I can see what's going on and be of more assistance!
Hope this will help you a bit better! Thanks so much!
-
Yeah it's like that. I'll elaborate my situation better with your example:
Product 1 URL: www.example.com/products/blue-lowrise-skinny-jeans
Product Tag 1: www.example.com/product-tag/women-jeans
Product Tag 2: www.example.com/product-tag/blue-jeans
Product 2 URL**:** ww.example.com/products/blue-regular-fit-jeans
Product Tag 1: www.example.com/product-tag/women-jeans
Product Tag 2: www.example.com/product-tag/blue-jeans
When you go to one of the product tags webpage, both products come up on the webpage.
Since both these products show up in the same product tag webpage and I can only use one URL per canonical tag, how do I determine what canonical URL to put in the product tag code? Would I just pick a product and associate a tag to it? For Example, Use Product 2 URL as the canonical tag for Product Tag 2 and Product 1 URL for Product Tag 1?
-
Hi Emmett
For each product, do URLs look something like this when it comes to tags...
www.example.com/products/blue-lowrise-skinny-jeans
www.example.com/collections/frontpage/blue-lowrise-skinny-jeans
www.example.com/clothing/womens/blue-lowrise-skinny-jeansIf that's the case, you will want to put a canonical tag on these pages for the page you want to appear in search and rank. The reason you are doing so is because you have three different URLs for the same product. You want search engines to know this is not duplicate content.
Does this make sense? Or am I not following along correctly? Let me know, as I would love to get you where you need to be! Thanks!
-
Thanks for the quick response!
I'm still a little confused. The way the site is setup is that we have many different products that share the same "products tags" (so each product tag is linked to multiple products). Each product has many products tags (about 10 per product). I'm not sure how to use a canonical tag on a tag that is associated to multiple products, or on a product that is associated to many tags.
Do you have any suggestions?
-
Hi there
Emmett - do not noindex. Use a canonical tag on these tagged pages - you can learn more here.
You can also categorize parameters in Google Webmaster Tools.
Hope this helps a bit!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multilingual SEO - site using Google translate within existing URL structure
Hi everyone - I've just been looking at a site that simply uses Google Translate through its website. So basically, on any page you can Google Translate the content to any language you like - there's no change to the URL structure according to language, etc. I haven't come across this approach before (simply allowing users to Google Translate withing the existing page) - and it doesn't sit well with me - let me have your thoughts re: the SEO implications. Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
E-Commerce Mobile Pagination Dillema
Hi Everybody, I'm managing the SEO for an E-commerce site with different desktop and mobile sites (meaning, not responsive). We're changing the way reviews on mobile product pages will be displayed from 'view all' to pagination (due to server load). Basically the above the fold part of the page will always display the product, and below the fold will have x numbers of reviews on each page. But here is where it gets tricky: 1 - A different number of review pages will exist on mobile vs desktop (due to different no. of reviews per page on each device) - so I'm wondering what's the solution regarding canonicals. Usually every mobile page points to its desktop parallel, but now we'll have non-matching pages. 2 - The users will be able to change the no. of reviews displayed on each page. So the number of paginated pages will change accordingly. I was thinking about a solution where all the reviews will be in the first page's html (and only X of them will be displayed on screen), and all the other paginated pages will be created dynamically (with # and won't be indexed, so basically no pagination in mobile). Does anyone think this can be seen as cloaking or has any other thoughts? Thanks, Sarah
Intermediate & Advanced SEO | | Don340 -
Breadcrumbs for E Commerce Site
Hi, Does anyone have experience with Breadcrumb nodes for e-commerce? http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.overstock.com%2FOffice-Supplies%2FOffice-Star-Professional-Air-Grid-Deluxe-Task-Chair%2F2605023%2Fproduct.html What happens if your product appears in more than one category? Should you let google spider the various breadcrumb routes to the category?? Which one would take preference in results? Right now, for ease of management, we have not enabled category URL paths to the product - so the product appears right after the domain, for example, www.mydomain.com/en/myproduct.html - If we do enable category URL paths, Any comments or opinions? Thanks!
Intermediate & Advanced SEO | | bjs20100 -
Appropriate use of rel canonical
Hey Guys,I'm a bit stuck. My on-page grade indicated the following two issues and I need to find how how to fix both issues.If you have a solution, could you please let me know how to address these issues? It's all a bit intimidating at the moment!!Thank you so much..****************************************************************************************************************************************Appropriate Use of Rel Canonical If the canonical tag is pointing to a different URL, engines will not count this page as the reference resource and thus, it won't have an opportunity to rank. Make sure you're targeting the right page (if this isn't it, you can reset the target above) and then change the canonical tag to reference that URL. Recommendation: We check to make sure that IF you use canonical URL tags, it points to the right page. If the canonical tag points to a different URL, engines will not count this page as the reference resource and thus, it won't have an opportunity to rank. If you've not made this page the rel=canonical target, change the reference to this URL. NOTE: For pages not employing canonical URL tags, this factor does not apply. No More Than One Canonical URL Tag The canonical URL tag is meant to be employed only a single time on an individual URL (much like the title element or meta description). To ensure the search engines properly parse the canonical source, employ only a single version of this tag. Recommendation: Remove all but a single canonical URL tag
Intermediate & Advanced SEO | | StoryScout1 -
1 Ecommerce site for several product segments or 1 Ecommerce site for each product segment ?
I am currently struggling with the decision whether to create individual ecommerce sites for each of 3 consumer product segments or rather to integrate them all under one umbrella domain. Obviously integration under 1 domain makes link building easier, but I am not sure how far google will favor in rankings websites focussed on one topic=product segment. Product segments are medium competitive.Product segments are not directly related but there may be some overlap in customer demographics- Any thoughts ?
Intermediate & Advanced SEO | | lcourse1 -
Ecommerce: remove duplicate product pages or use rel=canonical
Say we have a white-widget that is in our white widget collection and also in our wedding widget collection. Currently, we have 3 different URLs for that product (white-widgets/white-widget and wedding-widgets/white-widget and all-widgets/white-widget).We are automatically generating a rel=canonical tag for those individual collection product pages that canonical the original product page (/all-widgets/white-widget). This guide says that is the structure Zappos uses and says "There is an elegance to this approach. However, I would re-visit it today in light of changes in the SEO world."
Intermediate & Advanced SEO | | birchlore
I noticed that Zappos, and many other shops now actually just link back to the parent product page (e.g. If I am in wedding widget section and click on the widget, I go to all-products/white-widget instead of wedding-widgets/white-widget).So my question is:Should we even have these individual product URLs or just get rid of them altogether? My original thought was that it would help SEO for search term "white wedding widget" to have a product URL wedding-widget/white-widget but we won't even be taking advantage of that by using rel=canonical anyway.0 -
Is link juice passed through a 301 and a canonical tag?
Hi all, I am led to believe that link juice does not pass through more than one 301 redirect, however what about a 301 and then a canonical meta tag? Here is an example: subdomain.site.com/uk/page/ -> 301 -> **www.**site.com/uk/page/ www.site.com**/uk/**page/ -> canonical -> www.site.com/page/ Thanks,
Intermediate & Advanced SEO | | Further
Chris0 -
What <h>Tag to Use For Global Navigation</h>
I've read several blogs discussing how including more than one H1 per page is a serious no no. However, what is the most effective <h>tag to use for your global navigation system. Or should it not be an <h>tag period?</h></h>
Intermediate & Advanced SEO | | calin_daniel0