B2B site targeting 20,000 companies with 20,000 dedicated "target company pages" on own website.
-
An energy company I'm working with has decided to target 20,000 odd companies on their own b2b website, by producing a new dedicated page per target company on their website - each page including unique copy and a sales proposition (20,000 odd new pages to optimize! Yikes!).
I've never come across such an approach before... what might be the SEO pitfalls (other than that's a helluva number of pages to optimize!). Any thoughts would be very welcome.
-
Many thanks EGOL - some excellent points.
-
what might be the SEO pitfalls
I don't know what they expect to accomplish here, so using only the information provided, my opinion is that the pitfall is a waste of good money. Also, adding all of these pages to a site is going to suck power from other parts of the site.
If I saw my company featured on this site, my impression will be that they are doing this as a form of spam. Why would they want a page on their site to rank for my name. It would make me mad if they were in my business niche.
My bet is that some SEO told them that building a mass of pages on their site will help with their rankings and they are doing the donkey walk.
-
I do agree with Hutch.
If you're not targeting openly to all businesses then you don't need to worry about SEO of all your site at all. However, you may need to work out on your main site SEO and other activities related to SEO.
-
Why would you worry about SEO on pages that targeted? The only people you want finding them are the specific companies, I would no index all of them and use the best versions of the copy to create a few general landing pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much does "Sud-domain SEO optimisation" improves website ranking?
Let's say there is a website(domain) and couple of sub-domains (around 6). If we optimise all sub-domains with "keyword" we want our website to rank for.....like giving "keyword" across all page titles of sub-domains and possible places which looks natural as brand mentions. Will this scenario helps website to rank better for same "keyword"? How can these sub-domains do really influence website in rankings? Like if the sub-domains have broken links, will this affect website SEO efforts?
Intermediate & Advanced SEO | | vtmoz0 -
Is there a difference between .us and .org for a website targetting the US market?
Hello, We were searching for some evidence regarding this and couldn't find much so the question. We have a service that is related only to the USA market. If we buy a .us domain name with the service we provide in the domain name will google treat it the same with a .org? We did searches regarding this but didn't see too many .us domains popping up. Unfortunately the .com is not available. Thank you
Intermediate & Advanced SEO | | anitawapa0 -
We are looking for an SEO Company to hire to assist in upgrading a site to Wordpress
Does anyone have a good recommendation or better yet personal experience with one?
Intermediate & Advanced SEO | | JCMotors20 -
How many pages should be on landscapers website
Hi Guys, We have a good website strong onsite and offsite seo. A year ago, we had a 15 pages website for all main keywords we needed and we were on top 3 for most of these keywords in google. We were happy but we wanted more.. So we created lots of unique content targeting long tail keywords and created 100 more pages for the website. In next 4-5 months we lost positions for almost all our main keywords but got lots of longtails SERPs. Trafiic grew but the quality and the conversion rate shrinked. Everybody keep saying that it doesn't matter how many pages you have on the website as long as content is unique and I don't think it is true. I see lots of 3-5 paged websites without any seo in top 3 results in google. Does it mean that if I delete all these 100 pages that I created I will have more chances to get my main keywords SERP back? Basically does the seo juice that you have on domain is spreading across all pages and the more pages you have the less juice every page will get?
Intermediate & Advanced SEO | | vadimmarusin100 -
Refactoring 20,000+ URLs and the SEO impact
I run a site that is largely powered by user reviews. We have almost 20,000 reviews, and each review has its own unique URL (/items/item-reviewed/reviews/1), as each one is quite lengthy and detailed (much longer than the normal Yelp review). Of course, the item being reviewed has its own URL (/items/item-reviewed), and we would very much prefer users are driven to that page rather than a review page in search results. I've been looking into ways to improve our SEO, and I'm wondering if the current structure is hurting our SEO to the item page, and if so, what is the best way to 'solve' the issue without causing future SEO issues. Basically, are the 20,000 (and growing) review pages reducing the SEO impact of the actual item pages? I'd like to get the content in the reviews indexed, but not at the expense of negative SEO impact on the items being reviewed. I have several follow-up questions if the answer to my question is indeed 'Yes, it is negatively impacting the SEO of your item page', so I'll await a response. Thanks!
Intermediate & Advanced SEO | | jhdavids80 -
On page report card for the keyword "computers"
I was looking at which websites ranks in the TOP 3 for the keyword "computers"... I noticed that first is wikipedia and then there are Dell and Apple... I then did an on page report card and I noticed that wikipedia has a grade A (which is great ) However, Apple has an F ( which sucks !! ) but there still rank out there. My question is why is Apple ranking for the keyword computers with no tiitle, no URL, no H1, no body, no B/Strong... when wikipedia has all of that and the term " computers " occurs 290 times on its page... Is is due to the fact that apple has millions of external links and is that enough to rank even with an " irrelevant " page ? By the way I have noticed that on other keywords such as " bicycle ". Wikipedia is ranking 1 st and then sites like www.trekbikes.com are out there but they shouldn't based on their homepage "optimization ". I know there are other factors but I am just trying to figure why such sites ( like apple or trek bikes ) rank out there. Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
What on-page/site optimization techniques can I utilize to improve this site (http://www.paradisus.com/)?
I use a Search Engine Spider Simulator to analyze the homepage and I think my client is using black hat tactics such as cloaking. Am I right? Any recommendations on to improve the top navigation under Resorts pull down. Each of the 6 resorts listed are all part of the Paradisus brand, but each resort has their own sub domain.
Intermediate & Advanced SEO | | Melia0 -
Push for site-wide https, but all pages in index are http. Should I fight the tide?
Hi there, First Q&A question 🙂 So I understand the problems caused by having a few secure pages on a site. A few links to the https version a page and you have duplicate content issues. While there are several posts here at SEOmoz that talk about the different ways of dealing with this issue with respect to secure pages, the majority of this content assumes that the goal of the SEO is to make sure no duplicate https pages end up in the index. The posts also suggest that https should only used on log in pages, contact forms, shopping carts, etc." That's the root of my problem. I'm facing the prospect of switching to https across an entire site. In the light of other https related content I've read, this might seem unecessary or overkill, but there's a vaild reason behind it. I work for a certificate authority. A company that issues SSL certificates, the cryptographic files that make the https protocol work. So there's an obvious need our site to "appear" protected, even if no sensitive data is being moved through the pages. The stronger push, however, stems from our membership of the Online Trust Alliance. https://otalliance.org/ Essentially, in the parts of the internet that deal with SSL and security, there's a push for all sites to utilize HSTS Headers and force sitewide https. Paypal and Bank of America are leading the way in this intiative, and other large retailers/banks/etc. will no doubt follow suit. Regardless of what you feel about all that, the reality is that we're looking at future that involves more privacy protection, more SSL, and more https. The bottom line for me is; I have a site of ~800 pages that I will need to switch to https. I'm finding it difficult to map the tips and tricks for keeping the odd pesky https page out of the index, to what amounts to a sitewide migratiion. So, here are a few general questions. What are the major considerations for such a switch? Are there any less obvious pitfalls lurking? Should I even consider trying to maintain an index of http pages, or should I start work on replacing (or have googlebot replace) the old pages with https versions? Is that something that can be done with canonicalization? or would something at the server level be necessary? How is that going to affect my page authority in general? What obvious questions am I not asking? Sorry to be so longwinded, but this is a tricky one for me, and I want to be sure I'm giving as much pertinent information as possible. Any input will be very much appreciated. Thanks, Dennis
Intermediate & Advanced SEO | | dennis.globalsign0