B2B site targeting 20,000 companies with 20,000 dedicated "target company pages" on own website.
-
An energy company I'm working with has decided to target 20,000 odd companies on their own b2b website, by producing a new dedicated page per target company on their website - each page including unique copy and a sales proposition (20,000 odd new pages to optimize! Yikes!).
I've never come across such an approach before... what might be the SEO pitfalls (other than that's a helluva number of pages to optimize!). Any thoughts would be very welcome.
-
Many thanks EGOL - some excellent points.
-
what might be the SEO pitfalls
I don't know what they expect to accomplish here, so using only the information provided, my opinion is that the pitfall is a waste of good money. Also, adding all of these pages to a site is going to suck power from other parts of the site.
If I saw my company featured on this site, my impression will be that they are doing this as a form of spam. Why would they want a page on their site to rank for my name. It would make me mad if they were in my business niche.
My bet is that some SEO told them that building a mass of pages on their site will help with their rankings and they are doing the donkey walk.
-
I do agree with Hutch.
If you're not targeting openly to all businesses then you don't need to worry about SEO of all your site at all. However, you may need to work out on your main site SEO and other activities related to SEO.
-
Why would you worry about SEO on pages that targeted? The only people you want finding them are the specific companies, I would no index all of them and use the best versions of the copy to create a few general landing pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I apply Canonical Links from my Landing Pages to Core Website Pages?
I am working on an SEO project for the website: https://wave.com.au/ There are some core website pages, which we want to target for organic traffic, like this one: https://wave.com.au/doctors/medical-specialties/anaesthetist-jobs/ Then we have basically have another version that is set up as a landing page and used for CPC campaigns. https://wave.com.au/anaesthetists/ Essentially, my question is should I apply canonical links from the landing page versions to the core website pages (especially if I know they are only utilising them for CPC campaigns) so as to push link equity/juice across? Here is the GA data from January 1 - April 30, 2019 (Behavior > Site Content > All Pages😞
Intermediate & Advanced SEO | | Wavelength_International0 -
Why some websites can rank the keywords they don't have in the page?
Hello guys, Yesterday, I used SEMrush to search for the keyword "branding agency" to see the SERP. The Liquidagency ranks 5th on the first page. So I went to their homepage but saw no exact keywords "branding agency", even in the page source. Also, I didn't see "branding agency" as a top anchor text in the external links to the page (from the report of SEMrush). I am an SEO newbie, can someone explain this to me, please? Thank you.
Intermediate & Advanced SEO | | Raymondlee0 -
How to speed indexing of web pages after website overhaul.
We have recently overhauled our website and that has meant new urls as we moved from asp to php. we also moved from http to https. The website (https://) has 694 urls submitted through site map with 679 indexed in sitemap of google search console. As we look through the google search console analytics we notice that google index section / index status it says: https://www.xyz.com version - index status 2
Intermediate & Advanced SEO | | Direct_Ram
www.xyz.com version - index status 37
xyz.com version - index status 8 how can we get more pages to be indexed or found by google sooner rather than later as we have lost major traffic. thanks for your help in advance0 -
Google indexed wrong pages of my website.
When I google site:www.ayurjeewan.com, after 8 pages, google shows Slider and shop pages. Which I don't want to be indexed. How can I get rid of these pages?
Intermediate & Advanced SEO | | bondhoward0 -
Received "Googlebot found an extremely high number of URLs on your site:" but most of the example URLs are noindexed.
An example URL can be found here: http://symptom.healthline.com/symptomsearch?addterm=Neck%20pain&addterm=Face&addterm=Fatigue&addterm=Shortness%20Of%20Breath A couple of questions: Why is Google reporting an issue with these URLs if they are marked as noindex? What is the best way to fix the issue? Thanks in advance.
Intermediate & Advanced SEO | | nicole.healthline0 -
What do do when sidebar is causing "Too Many On-Page Links" error
I have been going through all the errors, warnings from my weekly SEO Moz scans. One thing I'm see a bit of is "Too Many On-Page Links". I've only seen a few, but as in the case of this one: http://blog.mexpro.com/5-kid-friendly-cancun-mexico-resorts there is only 2 links on the page (the image and the read more). So I think the sidebar links are causing the error. I feel my tags are important to help readers find information they may be looking for. Is there a better method to present tags than the wordpress tag cloud? Should I exclude the tags, with the risk of making things more difficult for my users? Thanks for your help.
Intermediate & Advanced SEO | | RoxBrock0 -
1200 pages no followed and blocked by robots on my site. Is that normal?
Hi, I've got a bunch of notices saying almost 1200 pages are no-followed and blocked by robots. They appear to be comments and other random pages. Not the actual domain and static content pages. Still seems a little odd. The site is www.jobshadow.com. Any idea why I'd have all these notices? Thanks!
Intermediate & Advanced SEO | | astahl110 -
Use of <h2class="hidden">- SEO implications</h2class="hidden">
I'm just looking at a website with <h2class="hidden">Main Navigation and <h2class="hidden">Footer inserted on each page, and am wondering about the SEO implications.
Intermediate & Advanced SEO | | McTaggart
<a></a><a></a><a></a><a></a></h2class="hidden"></h2class="hidden">0