Whats the best way to structure my site?
-
Hi All,
Hope everyone is well. I have a hypothetical and would love some experts advice.
For a product like a corporate credit card what's the best URL structure to get the most out of SEO. Assuming the Page Title is Corporate Credit Card (unless this isnt the best idea? However the product is called the "corporate credit card" ). The reason this is trickier than I thought is because they say the rule of thumb is to use the plural of everything for best SEO. However I have pluralized the sub page "credit cards".
2) www.website.com.au/products/credit-cards/corporate-credit-card
3) www.website.com.au/products/credit-cards/corporate-credit-cards
If someone were to search for corporate credit cards would option 1&2 show up correctly? Would moz rank this as an "F" ?
Thanks everyone!
Dave
-
Hi David,
According to moz 'Use Keywords in Your URL' is moderate importance so it could affect a bit but on-page grade won't go beyond B.
I don't think you should worry about it because in a URL we can use one keyword only and most of the cases we target several keywords on a single webpage and they do rank well, not possible to use all targeted keywords in a URL.
Thanks
-
Hi all!
Thanks for both of your answers..You've got to love SEO - Two excellent suggestions with different answers.
So would option 1 score an A with moz for the keyword "corporate credit cards" ?
-
Hi there
Personally, I like 1.
Reason being - you are already telling crawlers and users based on the URL structure that you are looking at corporate credit cards, so adding the second "credit cards" is unnecessary in my opinion.
You also want to be careful because if you over optimize your URLs by putting the same keywords in over and over, you could trip spam filters.
This is just my thought. Number 1 in my opinion works fine because you're hitting all of the important aspects -> this is the domain -> these are our products -> here are our credit card products -> specifically corporate/business.
Hope this helps - good luck!
-
Hi David,
In all three URLs I would like to go with 3 but 2 is also fine.
One thing I would like to point out here that Optimizing your URLs—by avoiding extraneous characters, using dashes, and adding appropriate keywords is absolutely fine However, there’s no need to focus too much of your marketing efforts on your URL structure because it doesn’t impact rankings as much as backlinks or content quality.
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I put a piece of content on an external site can I syndicate to my site later using a rel=canonical link?
Could someone help me with a 'what if ' scenario please? What happens if I publish a piece of content on an external website, but then later decide to also put this content on my website. I want my website to rank first for this content, even though the original location for the content was the external website. Would it be okay for me to put a rel=canonical tag on the external website's content pointing to the copy on my website? Or would this be seen as manipulative?
Intermediate & Advanced SEO | | RG_SEO1 -
What's the best way to A/B test new version of your website having different URL structure?
Hi Mozzers, Hope you're doing good. Well, we have a website, up and running for a decent tenure with millions of pages indexed in search engines. We're planning to go live with a new version of it i.e a new experience for our users, some changes in site architecture which includes change in URL structure for existing URLs and introduction of some new URLs as well. Now, my question is, what's the best way to do a A/B test with the new version? We can't launch it for a part of users (say, we'll make it live for 50% of the users, an remaining 50% of the users will see old/existing site only) because the URL structure is changed now and bots will get confused if they start landing on different versions. Will this work if I reduce crawl rate to ZERO during this A/B tenure? How will this impact us from SEO perspective? How will those old to new 301 URL redirects will affect our users? Have you ever faced/handled this kind of scenario? If yes, please share how you handled this along with the impact. If this is something new to you, would love to know your recommendations before taking the final call on this. Note: We're taking care of all existing URLs, properly 301 redirecting them to their newer versions but there are some new URLs which are supported only on newer version (architectural changes I mentioned above), and these URLs aren't backward compatible, can't redirect them to a valid URL on old version.
Intermediate & Advanced SEO | | _nitman0 -
Technical Site Questions
When i do a google cache of our site, i see 2 menus, our developers say that's because the 2nd is for the mobile menu - is that correct, as when i look up other sites that have mobile rendering they only have one menu visible. Plus GWT's has the number of internal links per page at least x2 what they should have - are they connected? Secondly when i do a spider test through http://tools.seobook.com/general/spider-test/ it shows all "behind the scenes text" eg font names, portals, sliders, margins - "font size px" is shown as 17 times and a density of 2.15% - surely this isnt correct as google will be thinking that these are my keywords !? My site is www.over50choices.co.uk Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
E-commerce site, one product multiple categories best practice
Hi there, We have an e-commerce shopping site with over 8000 products and over 100 categories. Some sub categories belong to multiple categories - for example, A Christmas trees can be under "Gardening > Plants > Trees" and under "Gifts > Holidays > Christmas > Trees" The product itself (example: Scandinavian Xmas Tree) can naturally belong to both these categories as well. Naturally these two (or more) categories have different breadcrumbs, different navigation bars, etc. From an SEO point of view, to avoid duplicate content issues, I see the following options: Use the same URL and change the content of the page (breadcrumbs and menus) based on the referral path. Kind of cloaking. Use the same URL and display only one "main" version of breadcrumbs and menus. Possibly add the other "not main" categories as links to the category / product page. Use a different URL based on where we came from and do nothing (will create essentially the same content on different urls except breadcrumbs and menus - there's a possibiliy to change the category text and page title as well) Use a different URL based on where we came from with different menus and breadcrumbs and use rel=canonical that points to the "main" category / product pages This is a very interesting issue and I would love to hear what you guys think as we are finalizing plans for a new website and would like to get the most out of it. Thank you all!
Intermediate & Advanced SEO | | arikbar0 -
SEO Best Practices for Video Sites
What are the SEO Best Practices for video sites? Is there a guideline for this in SEOMOZ? Thanks in advance!
Intermediate & Advanced SEO | | merkal20050 -
In mobile searches, does Google recognize HTML5 sites as mobile sites?
Does Google recognize HTML5 sites using responsive design as mobile sites? I know that for mobile searches, Google promotes results on mobile sites. I'm trying to determine if my site, created in HTML5 with responsive design falls into that category. Any insights on the topic would be very helpful.
Intermediate & Advanced SEO | | BostonWright0 -
Best Practices for Pagination on E-commerce Site
One of my e-commerce clients has a script enabled on their category pages that allows more products to automatically be displayed as you scroll down. They use this instead of page 1, 2, and a view all. I'm trying to decide if I want to insist that they change back to the traditional method of multiple pages with a view all button, and then implement rel="next", rel="prev", etc. I think the current auto method is disorienting for the user, but I can't figure out if it's the same for the spiders. Does anyone have any experience with this, or thoughts? Thanks!
Intermediate & Advanced SEO | | smallbox0 -
Best way to improve page rank
I notice many small business sites seems to have a page rank of 3,4, or 5 which don't appear to be doing a great deal of SEO on their websites. i.e these are very basic sites with a little static content that rarely changes, no blogs or particular links. Does having a high page rank still mean your will achieve better search engine positions? whats the best way to improve page rank for small business sites? thanks
Intermediate & Advanced SEO | | Bristolweb0