Whats the best way to structure my site?

[CFCU]

Hi All,

Hope everyone is well.  I have a hypothetical and would love some experts advice.

For a product like a corporate credit card what's the best URL structure to get the most out of SEO. Assuming the Page Title is Corporate Credit Card (unless this isnt the best idea? However the product is called the "corporate credit card" ).  The reason this is trickier than I thought is because they say the rule of thumb is to use the plural of everything for best SEO.  However I have pluralized the sub page "credit cards".

1. www.website.com.au/products/credit-cards/corporate

2) www.website.com.au/products/credit-cards/corporate-credit-card

3) www.website.com.au/products/credit-cards/corporate-credit-cards

If someone were to search for corporate credit cards would option 1&2 show up correctly? Would moz rank this as an "F" ?

Thanks everyone!

Dave

[Alick300]

Hi David,

According to moz 'Use Keywords in Your URL' is moderate importance so it could affect a bit but on-page grade won't go beyond B.

I don't think you should worry about it because in a URL we can use one keyword only and most of the cases we target several keywords on a single webpage and they do rank well, not possible to use all targeted keywords in a URL.

Thanks

[CFCU]

Hi all!

Thanks for both of your answers..You've got to love SEO -  Two excellent suggestions with different answers.

So would option 1 score an A with moz for the keyword "corporate credit cards" ?

[PatrickDelehanty]

Hi there

Personally, I like 1.

Reason being - you are already telling crawlers and users based on the URL structure that you are looking at corporate credit cards, so adding the second "credit cards" is unnecessary in my opinion.

You also want to be careful because if you over optimize your URLs by putting the same keywords in over and over, you could trip spam filters.

This is just my thought. Number 1 in my opinion works fine because you're hitting all of the important aspects -> this is the domain -> these are our products -> here are our credit card products -> specifically corporate/business.

Hope this helps - good luck!

[Alick300]

Hi David,

In all three URLs I would like to go with 3 but 2 is also fine.

One thing I would like to point out here that Optimizing your URLs—by avoiding extraneous characters, using dashes, and adding appropriate keywords is absolutely fine However, there’s no need to focus too much of your marketing efforts on your URL structure because it doesn’t impact rankings as much as backlinks or content quality.

Hope this helps.

Thanks