Traffic and keyword drop
-
Hello,
On one of the sites that I manage - http://www.zalikihotel.gr/ , there was a significant decrease in keyword positions over the last 10-15 days. Sample screenshot is attached. Some of the keywords even dropped for 17-18 positions. From the end of April, organic traffic dropped by 30 percent.
Website is mobile optimized, so that shouldn't be a problem. In the last 3-4 months, we had traffic increase. Domain authority went up by 3 points after the last index. On-site SEO was completed, and currently I'm focusing on link-building and working on bringing back to life forgotten social media.
Does anybody knows what might be the case for this negative affects on our site? Do you think it's a temporary fluctuation or not?
Thanks in advance.
-
There have been a few changes over the last few weeks that could affect rankings. Google released a "Quality Algorithm" that seems to be like Panda but isn't Panda. More info here:
The mobile friendly algo started to roll out April 22, but I see that you are mobile friendly so that's probably not it.
Google also released a new doorway pages algo but we don't know exactly when. If you've got cookie cutter pages (i.e. targeting different cities, etc.) this could possibly be a factor.
It's tough to say for certain what the issue is though. I'd also be looking at whether or not you made any changes to the site recently as technical issues could be a factor as well.
-
Thanks for the answer. I'll check the resources for the new Google Algorithm update.
Traffic dropped in Google Analytics too, not only for Zaliki website, but also for another 1-2 hotel websites. That happened since the beginning of May, and until then, traffic increased steadily over the last six months.
-
Hi there
Moz has had a couple of issues over the last few days, so check here and see if this applies to you. Also, does this drop happen in your Google Analytics?
You should check the Google Algorithm History page, as there are resources about a update that happened on May 3rd.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden Rankings Drop for Good Keywords.. Did I Do This? Please Help :(
Hello, I noticed a gradual rankings drop for 3 important keywords over the last month, with a pretty big plummet the last two weeks. Overall in the last month+ we dropped from position 9 to 41.I noticed this when I dug further after noticing traffic dropping since February (not a drastic traffic drop). I should note that the keywords took people to my client's homepage. Their branded keywords have no suffered and I looked at a couple others that haven't either. Now, there is a link in the site footer (we have site wide header and footer) that takes you to a static page that contains links for the 2 digital flipbook catalogs the customer has (one for US and one for Canada). My concern is that at the end of January I had a developer implement a noindex/nofollow meta robot & robots.txt disallow specifically on the HTML pages/URL of the Canadian catalog ONLY. It specifically pointed to that flipbook URL. This catalog is nearly identical to the US catalog and I thought I'd be eliminating duplicate content and helping with crawl budget. After looking further into it last week (reading up about internal nofollows not necessarily being detrimental, but not recommended) and noticing the drop in search visibility traffic (starting gradually in March), I had the disallow/nofollow removed. This was last week, and over this last week the traffic took an even bigger drop (not amazingly drastic but enough to be concerned) and I noticed the keywords that we did ok for dropped even more this last week (down to 41). I'm concerned this has to do with the change I made at the end of January and reversed back. I should note that I don't think these catalogs or the static page that links to them brought any traffic. The keywords I am concerned about fell on our homepage (where the link to the static page that contains the links to both catalogs is in the sitewide footer) The catalogs are a couple hundred pages. I honestly don't see how this could do it, unless it has something to do with the footer being sitewide? There have been site upgrades/dev changes over the last couple months too (although I am not sure if that affected other clients who received the same upgrade), so this is hard to pinpoint. Sorry this is so long but I'd appreciate someone offering some insight to help ease my mind a bit!
Intermediate & Advanced SEO | | AliMac260 -
Meta Keywords Good or Bad
Hi All, I've been reading more about the meta keyword tag and why it may not be a good idea to include them on pages and am looking for thoughts/feedback on this idea. If you have employed this tactic, can you give me some insight into any results you saw. If you decided to not employ this tactic, why did you choose not to? I wan to understand all sides of this before employing any changes to my company's websites. Thank you for your help!
Intermediate & Advanced SEO | | airnwater0 -
Impact of Domain Authority on Keyword ranking
Experts Please advise if there is any impact on Keyword rankings due to high or low Domain authority?
Intermediate & Advanced SEO | | INN0 -
Puzzling drop in search referrals.
Hello All, A few weeks ago I posted in the Q and A believing I had received a google penalty due to a sudden and considerable drop in referrals... http://www.seomoz.org/q/google-penalty-8 ... so I dug right to the bottom of my site and did a complete review of all my links. After clearing all the potentially problematic links, I wrote a very descriptive reconsideration request to google. 10 days or so later I received a 'no manual spam action found' response, which I guess is a good thing but now begs the question- what has gone wrong!? Over the past 4 or 5 months I've been doing some heavy work on the SEO of my site, www.madegood.org. This has all been white hat stuff (as far as I'm aware), and have been using my seomoz pro account to monitor progress. I've done lots of reading on the subject so think I'm up to scratch on most general good advice, in terms of link building and site structure. I've always tried to create very high quality content and have been building some great links from very authoritative sites including The Guardian newspaper and Sheffield University. My pro dashboard is telling me that my link analysis history is improving, despite my keyword performance declining. Is there anyone that can do a deep review of my site? I'm happy to share my analytics/webmaster tools etc info with you if that is helpful? I'm totally lost here and am becoming disheartened with all the hard work I've been putting into the SEO for my site. Thanks so much in advance, any help is gratefully received. Of course I can provide more info should you need it. Will
Intermediate & Advanced SEO | | madegood0 -
Dropped Out of Google and Bing
I am helping with a site that at one time I had on page 1 for Google/Bing. Site started to slip in rankings, then someone else did a makeover of the store and botched things by renaming pages, having errors in pages (multiple head/body), mismatch page names from sitemap, etc. Site slipped to page 4/5. I righted things, fixed duplication using canonicalization, made some other changes. Now site is gone completely from Google/Bing for desired keyword. No penalties. Site still shows if do search on domain name. Site is www.plussizeplum.com (plus size lingerie, sorry), keyword target is plus size lingerie. Anyone have any clues, tips, etc on why we fell off the face of the earth? Page Authority/Domain Authority are both comparable to most of the page 1/2 sites for same thing. Thanks for any advice.
Intermediate & Advanced SEO | | dlcohen0 -
What to do with my keyword rich domainnames?
Hi, We have a holiday home rental business in Italy (Umbria). At this moment the language of the site is dutch and we targeting at the dutch and belgium market. We now in the fase of developing/adding 2 more languages, german and english. The url structure is going to is/be. dutch version (live)
Intermediate & Advanced SEO | | remcozwaan
domainname.com/nl
domeinname.com/nl/vakantiehuizen English (en) version (dev)
domainname.com/en
domeinname.com/en/villas
domeinname.com/en/villas/name-of-the-villa
domeinname.com/en/apartments
ect German (de) version (dev)
domainname.com/de
domeinname.com/de/ferienwohnung
domeinname.com/de/erienwohnung/name-of-the-ferienwohnung
domeinname.com/de/ferienhauser
domeinname.com/de/ferienhauser/name-of-the-ferienhauser
ect I have some registred some keyword rich domainnames like vakantiehuizeninumbrie.com (nl)
ferienwohnungumbrien.de (de)
ect question: Is it a good approach (seo wise) to point the keyword rich domainname to the specified landingpage. By example: point ferienwohnungumbrien.de to the page domeinname.com/de/ferienwohnung ? mille grazie! remco0 -
Can I rank for 3 keyword phrases using one long tial Keyword Phrase?
I am new to seo and still getting my head around long tail searches. If i use a phrase such as "luxury towels uk", Can i also rank on the same page for "luxury towels" and "towels uk"? Tui means ranking for 3 phrases using 1 long tail
Intermediate & Advanced SEO | | Towelsrus0 -
Home Page Rankings Drop
Hi all we have being working with a small local client in the last few weeks getting good rankings using onsite op, and business listings we have been getting good ranking ie top 15 then today we drop right out the top 50, after completing manual checks i see the keywords as all related | glasgow catering | Not in Top 50 | down > 42 | |
Intermediate & Advanced SEO | | Will_Craig
| catering glasgow | Not in Top 50 | down > 41 | |
| glasgow caterers | Not in Top 50 | down > 39 | |
| caterers in glasgow | Not in Top 50 | down > 37 | |
| caterers glasgow | Not in Top 50 | down > 32 | Also when completing manual checks on the above keywords, the home page is not ranking what so ever, infact its missing i went 300 results deep and cant find it, other inner pages rank but not the home. The only other recent change is that we now have a listing under the Google maps section of the homepage on page 1 any advice www.georgieporgies.co.uk0