Local Landing Pages struggling with rankings although I've done most things needed. Any idea?
-
Hi Mozzers,
I am wondering if someone could advise if there's anything obvious here as to why my local landing pages suck ranking wise even though I have done all of the following. http://goo.gl/Lr4HXa
I am trying to rank for Garden tool hire Bristol on my landing page. Main category page is garden tool hire
- Consitant NAP - Citations.
- Local branch address on Page , in title tag, H1 tag and the address is in on page content which is unique.
- Schema.org has been set up with address in this aswell etc.
- Pagination set up and view all page has concanical tag pointing to page 1
- Speed not an issue as this is a fast site.
- Currently all the product links on the page are H3 tags but I've seen this on lots of other sites.
- All my NAP Citations point to the parent branch pages although I don't have any individual deep links pointing to this page.
- Unique Content
I currently don't have internal links to relevant articles on my blog page as I have those on my main category landing page as you can see here - http://goo.gl/sO9A9U but I can add these as well to all my location specific landing pages if you think it would help.
Any thoughts greatly appreciated
Pete
-
Content needs to be vastly different, not just slightly varied.
This can be painful, and take a lot of time and creativity to figure out how to write the same 300-500 words in a different way.
I wrote a personal blog post not too long ago on ways to write content for location pages: http://doyledigital.com.au/content-for-location-pages/
-
My pleasure, Pete, and don't overlook the nice medium of the blog for continuing to showcase your involvement in various cities. I think Google is still very much in love with fresh content
-
Many thanks Andy and Miriam, I think you may well be right. Whilst this technique was extremely successful a couple of years back for me Google changes have stopped this method performing as well so it may be perceived as spammy in their eyes. Whilst I've got unique content etc , I could still be getting affected by some form of algorithmic penalty
Will have to look at how to restructure things.
thanks
Pete
-
Hi Peter,
My own preference for doing this type of Local SEO/copywriting is to structure sites like this:
-
A page for every office or a page for every city served
-
A page for every service
I feel like once you get into trying to cover every possible city/service combo on landing pages, there can be some danger of creating thin or throwaway content. Unless your city A lawn mowing service is somehow totally different than your city B lawn mowing service, you probably shouldn't be creating these pages. Instead, have a page for city A, a page for city B and a page for lawn mowing.
I'm not saying that what I'm describing is the only way to do this - just that it's my personal preference for small-to-medium businesses.
-
-
My competitors do it and they do okay ranking wise hence I thought it may be page specific issue.
thanks for your input though, I will try and see what can be changed.
Pete
-
although the products are the same on the pages.
This is what is going to prevent you from reaching these goals. Google isn't going to rank two pages the same with just a difference in basics. It isn't enough for them.
There is usually a lot more to look at in these circumstances if you want to start ranking for location phrases too, because what you are doing there alone isn't enough. This is more likely to bring down problems than help you gain rankings.
-Andy
-
Hi Andy,
Yes I see what you mean but I have a main category page and then branch specific landing pages of those category pages each with unique content on each of them.
The title tags etc all have the location in there to make them unique although the products are the same on the pages.
I don't see how else one can rank for specific location pages for their categories any other way as it's to competitive to try and compete with the majors so local search for each branch is an better way forward if I can get it work.
thanks
Pete
-
Hi Pete,
Just a very quick observation, you might be running into pages that are quite similar:
- http://www.bestathire.co.uk/branches/bristol-tool-hire-shop
- http://www.bestathire.co.uk/garden-tools-bristol
Then you also have...
Pages 2 & 3 appear to be exactly the same, but with a different title, heading, etc. Google won't thank you for that.
I would spend some time thinking about the phrases you wish to rank for and making sure your pages are all suitably different in content and offerings.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to move some pages of my website to a folder and nav menu in those pages should only show inner page links, will it hurt SEO?
Hi, My website has a few SaaS products, to make my website simple i want to move my website some pages to its specific folder structure , so eg website.com/product1/features
Technical SEO | | webbeemoz
website.com/product1/pricing
website.com/product1/information and same for product2 and so on, the website.com/product1/.. menu will only show the links of product1 and only one link to homepage (possibly in footer). Please share your opinion will it be a good idea, from UI perspective it will be simple , but i am not sure about SEO perspective, please help thanks1 -
Page Speed or Site Speed which one does Google considered a ranking signal
I've read many threads online which proves that website speed is a ranking factor. There's a friend whose website scores 44 (slow metric score) on Google Pagespeed Insights. Despite that his website is slow, he outranks me on Google search results. It confuses me that I optimized my website for speed, but my competitor's slow site outperforms me. On Six9ja.com, I did amazing work by getting my target score which is 100 (fast metric score) on Google Pagespeed Insights. Coming to my Google search console tool, they have shown that some of my pages have average scores, while some have slow scores. Google search console tool proves me wrong that none of my pages are fast. Then where did the fast metrics went? Could it be because I added three Adsense Javascript code to all my blog posts? If so, that means that Adsense code is slowing website speed performance despite having an async tag. I tested my blog post speed and I understand that my page speed reduced by 48 due to the 3 Adsense javascript codes added to it. I got 62 (Average metric score). Now, my site speed is=100, then my page speed=62 Does this mean that Google considers page speed rather than site speed as a ranking factor? Screenshots: https://imgur.com/a/YSxSwOG Regarding: https://etcnaija.com
Technical SEO | | etcna0 -
Does Page speed matter for google ranking?
We are not sure that page does matter or not for google ranking as I am working for this keyword "flower delivery in Bangalore" from last few months and I saw some website's google first page who have low page speed but still ranking so I am really worried about my page that has also low page speed. will my Bangalore page rank on google the first page if the speed is low and kindly suggest me more tips for the ranking best factors which really works in 2020 and one more thing that domain authority really matters in this year? as I also saw some websites with low domain authority and ranking on google's first page. Home page: Flowerportal Bangalore page: https://flowerportal.in/flower-delivery/bangalore/ focus Keyword is: Flower delivery in Bangalore, send flowers to Bangalore
Technical SEO | | vidi34231 -
Can You Use More Then One Google Local Rich Snippet on a single site/ on a single page.
I am currently working on a website for a business that has multiple office locations. As I am trying to target all four locations I was wondering if it is okay to have more then one Local Rich Snippet on a single page. (For example they list all four locations and addresses within their footer and I was wondering if I could make these local rich snippets). What about having more then one on a single website. For example if a company has multiple offices located in several different cities and have set up individual contact pages for these cities, can each page have it's own Local Rich Snippet? Will Google look at these multiple "local rich snippets" as spaming or will they recognize the multiple locations and count it towards their local seo?
Technical SEO | | webdesignbarrie1 -
I've consolidated other domains to a single one with 301 redirects, yet the new domain authority in MOZ is much less that the redirected ones. Is that right?
I'm trying to increase the domain authority of my main site, so decided to consolidate other sites. One of the other sites has a much higher domain authority, but I don't know why after a 301 redirect, the new site's domain authority hasn't changed on over a month. Does MOZ take account of thes types of things?
Technical SEO | | bytecgroup2 -
After fixing duplicate pages problem - keyword rankings have fallen off a cliff!
We have recently signed up to SEOMOZ and found that our site had over 2,500 duplicated pages. We reported it the the web designer and they found links on the website to an old prototype version of the website and so they did a SQL run to get rid of them. Doing this got rid of 90% of them. However, this morning, moz has just done another crawl of our website and our keyword rankings have fallen off a cliff. Particularly, important one that we were at position 1 for. We are now on the fifth page. Can anyone shed any light on it? Will this be temporary? Thanks Stuart
Technical SEO | | Stuart260 -
Internal Wordpress blog ranked and not the main page
hello www.mysite.com/blog is ranked higher than www,mysite.com. i am trying to find the reason for the blog to rank higher which is not my goal. the blog reached the second page and the main domain is no where to be found. is there anything on Wordpress setup that may cause this? thanks
Technical SEO | | ciznerguy0 -
Do you get credit for an external link that points to a page that's being blocked by robots.txt
Hi folks, No one, including me seems to actually know what happens!? To repeat: If site A links to /home.html on site B and site B blocks /home.html in Robots.txt, does site B get credit for that link? Does the link pass PageRank? Will Google still crawl through it? Does the domain get some juice, but not the page? I know there's other ways of doing this properly, but it is interesting no?
Technical SEO | | DaveSottimano0