Why would Google rank a highly irrelevant page in the top 15 especially for a seemingly important keyword?
-
While searching for "Blog writing service reviews", I found that a web page that's not even optimized for the query is ranking within top 15 search results. Upon checking the source code, I found that the webpage has been optimized for product reviews services. Plus, the website is only 11 months old, got 7 digit Alexa rank and has PR 1. Why would Google rank such a page in top 15?
-
Sometimes its about what you cant see. Backlinks, and other sources may exist that factor into a higher ranking.
-
Because the Google Algo placed it there. Often times for long-tail queries, the exact phrase does not show in order or does not have the exact wording. The page does have "blog writing service" and "review" on it and if you Googled "blog writing service reviews" with exact matching (quotes), only 3 results show. So Google will try to fill the results w/what they determine may be relevant to the user's query. Often times, it's not because of the exponentially high number of possible queries, it's difficult to always have exact matching results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Recent redirect leading to keyword ranking drop
Hey all! Someone I work with recently redirected one of their site pages via Squarespace. They used Squarespace-provided code to make a 301 redirect. Following this, the primary keywords for the page that was redirect to have dropped pretty significantly. Any Squarespace pros out there who can help me figure out what's going on?
Technical SEO | | kelseyworsham0 -
Page Rank gone - technical difficulty?
Hi all, after coming back from the holidays, I noticed that our PR (6 on the homepage) has vanished into "Unranked". All other sites are also "unranked". I tested other domains - PR still there, so the problem does not lie in the PR checker. There are no drops in traffic, rankings, no messages in the GWMT, the same numer of indexed pages, inbound links okay (all natural)... As you see, I checked everything I thought could be a hint to a solution, but found nothing... This goes on for the 3rd day now (after my holidays, maybe even longer). Could there be a technical problem causing this "drop"? Our website: http://www.access.de/ I am thankful for all hints/suggestions... Thanx...
Technical SEO | | accessKellyOCG0 -
Duplicating Keywords in Page Title
Hello All, I am currently trying to establish the TITLE tag of my homepage. I am trying to target 2 terms plus my company name. For example, purposes, the two keywords are: Widget Program Widget Software My company Name is: Widget Direct I originally had the title as: Widget Program | Software | Widget Direct My thought was that I didn't want to repeat the word "Widget" too many times. However, the SEOmoz on-page report card keeps telling me I should have the exact keyword in my title tag. In that case it would make the title: Widget Program | Widget Software | Widget Direct Do you think that is better so that I have each keyword in the title or will that result in a penalty because it looks like I'm stuffing the title with the keyword 'widget'? Any insight is greatly appreciated! Thanks!
Technical SEO | | Robert-B0 -
Why is our page not visible in Google-ranking? www.loseweight.com.
using Wordpress as platform. Using the URL gets into the site,- but seems to be non-existent for public... No comments at all, seems to be "invisible"?
Technical SEO | | gewi0 -
Ranking product reviews with same keywords and similar
How you would approach keyword optimization for content that people are searching for, and has the same product name, but with the network name on the end, and it’s basically a different phone on each network – or in other cases, it’s almost an identical phone but may have very minor differences. For example, iPhone 4S- sprint vs. iPhone 4S - verizon vs. iPhone 4S at&t How you would attempt to rank for the search terms?
Technical SEO | | kcorten0 -
Animated Video and Google Ranking, need advice
Hi I will like to have a company create animated video on our home page to offer a better experience in our online store selling furnace filters and increase conversion. Can it hurt ranking? Loading Time? File format? All thing I should worry. But what about videos like this company create: http://webvideo.kickerinc.ca/explainer-videos/?gclid=CJK68770grACFYje4Aod6kR5jA# Do you have recommendation or reference about serious company producing videos animated to had on web site? Thjank you for your help, BigBlaze
Technical SEO | | BigBlaze2050 -
Root domain ranks higher than sub pages
Our website is over 10 years old and has been very successful with google. We rank highly for our keywords, but recently a strange thing has happend. Google has indexed a video from our front page (which no longer exists) and shows this listing instead of the sub pages. This means the listing is irrelevant to the search term. Term is "Junior Cricket Bats"
Technical SEO | | NickKer
https://www.google.co.uk/search?sourceid=navclient&ie=UTF-8&rlz=1T4GGLL_en-GBGB377GB377&q=junior+cricket+bats should some up with this page
http://www.cricketsupplies.com/junior-cricket-bats.asp but shows the root domain
http://www.cricketsupplies.com/ with this video link which does not exist We should be ranking really well , and were , but now not so good , even though SEOmoz loves our pages if anybody can see anything obvious i would be thanksful. regards0 -
Why won't google rank my homepage
I have a site that ranks high on the first page for it's main keyword at both Bing and Yahoo but horribly at Google. It's a domain I recently acquired and am in the process of optimizing. My goal is to improve the relevancy for the site in Google so that the site shows up better for it's main keyword. With that said I've been working on building valuable links to the page and I would like some opinions on why the homepage is not ranking for the main keyword. Instead I have a junky content page that is ranking for the term. So in the event that you have a exact match domain showing up very high in Bing and Yahoo but not in Google for the homepage, what factors would you look at? Add in the complexity that a page other than the homepage is making grounds on the exact match keyword having moved up from "not in the top 100" to the 50's, what's my best solution to ranking the homepage? The site is optimized well and most inbound links predominantly point to the homepage.
Technical SEO | | DotCar0